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Google Launches Mobile-Friendly Labels in Search Results

By | Nov 21st, 2014 03.07 AM | View all posts in Blog News and Updates

Moving into the year 2015, we now have even more reason to create more mobile friend websites.

Google has been testing how to display ‘mobile-friendly’ and ‘not mobile-friendly’ icons during the past few month

mobile friendly icon display
But from their latest post, it seems they are not going with an icon but a text label instead in-front of the website description. This is how it will look like.

This is all to create a more mobile friend atmosphere and a better mobile web experience for mobile surfers. Here is a quick criteria from on things that Googlebot checks for:

– Avoids software that is not common on mobile devices, like Flash
– Uses text that is readable without zooming
– Sizes content to the screen so users don’t have to scroll horizontally or zoom
– Places links far enough apart so that the correct one can be easily tapped

Google also mentions that this will affect a website’s ranking in SERP’s, But more importantly, no matter how high you are ranked in the search results, if your website is not mobile-friendly, click-through rates to your website will eventually drop due to this new labeling system.

Mobile Friendly Test by Google

mobile friendly test
Here is also a quick read on creating responsive website design that will definitely help build a better user experience across all platforms and get yourself labeled by Google as being ‘mobile-friendly’.

This new search results label will be rolled globally in the next couple of week.


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