Syndacast on Branding at E-Biz Expo Asia 2018
Today 8 June, 2018, Syndacast's Managing Director, Mr. Tom Nguyen joins the E-Biz Expo Asia 2018 in Bangkok as the keynote speaker. His one hour session titled "Brand transformation in the digital landscape" covers the key highlights that Tom Nguyen has learned over his past 15 years from
Syndacast on Omnichannel Marketing
Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,
Syndacast Marketing 4.0
Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you
PPC Automation is the New Nanny
The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.
Syndacast on Programmatic Display Advertising at Digital 16
At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and
Digital Marketing Trends 2017
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them. First of all, let’s take a look at mobile; since 2014,
Why Digital Media Matters for Travel Industry?
Our Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network. The event took place at Galileo headquarter in Bangkok and covered the following main topics: Why Go Digital? Why
Chic in 2016: Web Design Trends a la Mode!
Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in! What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes
Syndacast’s on Measurement, Analytics & ROI
Today, 19 November 2015 (The Landmark Hotel), our Director, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Along with other industry professionals and experts, Tom explains the inside-outs of
The Great Digital Marketing Trends of 2016
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for
[Infographic] The State of Mobile Marketing 2016
Deciding on how to allocate your mobile marketing budget for 2016? Let's take a look at some key statistics to help you decide. Key statistics for mobile marketing in 2016: Around 80% of internet users search via their smartphones. While around 9% search via smartwatches. In terms
From A Digital Marketer to Another
I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was
Data is Sexy, Says Data Scientists
Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market. Misconceptions
Post-Hummingbird: Link Building is Much Alive and Kicking.
While there is all the new hype on the rise of content marketing after the launch of Hummingbird, many online marketers end up questioning the importance of links? Has content marketing really become the new SEO and link building no longer matter? There’s many reasoning
Your Facebook Life
If you check your Facebook account several times a day, chances are you've already seen this. Seen What? Your Facebook Life. Yes, you. A video about your life on Facebook ever since you first created an account went live online on Tuesday. It's basically an automated
Syndacast at Spark Conference Event this Friday
Spark Conference 2014 is here and Syndacast is one of the sponsors! There will be lots of prizes to be won and activities such as creating your own Digital Citizen Card. As such: So where and when will all the fun start? Date: Friday 24 January 2014 Time:
What is Adboost?
So what is AdBoost? The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution. If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP. The Long Answer: AdBoost is
What is DMP (Data Management Platform)?
Assuming you already know what DMPs are and how they work in digital advertising alongside RTB and DSP, skip to the advanced information; download Syndacast’s AdBoost fact sheet here. DMP (Data Management Platform) is in fact not a new solution but is one that has recently
What is DSP (Demand Side Platform)?
Understanding DSP (Demand Side Platform) Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here. In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here,
How does RTB Display Advertising Work?
First off, if you’re already an expert on what RTB (Real-Time Bidding) Display Advertising is, then go for the advanced stuff. Download Syndacast’s full AdBoost RTB Display Advertising Fact Sheet. Moving on, for anyone still fuzzy about RTB, let’s start with the question of what is
Blackberry 10 Gets Facebook App Update
Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience. Users will be able to experience a
Bing Ads Platform Integrated With Window 8.1 Smart Search
Bing has just announced the integration of its ad platform with Windows 8.1 Smart Search. What’s Smart Search? It’s a feature that comes with Microsoft’s Windows 8.1 that lets users do a global search across the Web, apps, devices and cloud for a single query. From
