Once Upon A Time in Content Marketing Land [INFOGRAPHIC]
Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole
@ Event: Digital Matters #5
Our team giving out 'Keep Calm and Go Digital' shirts at event Digital Matters #5 by thumbsup.
Fact or Fiction? Email Marketing Has ROI of 4300%
Fact. Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who's to say it's any different for e-mails? In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray
Internet Usage Statistics 2014
Online business in South East Asia? These stats for Thailand, Singapore and Indonesia might be useful for you. SINGAPORE: -Population: 5,460,302 -Internet Penetration: 73% -Internet Users: 3,971,3188 -Mobile Internet Penetration: 64% -Average time spent using mobile internet: 1 hour 57 minutes per day THAILAND: -Population: 67,448,120 -Internet Penetration: 26% -Internet Users: 17,770,139 -Mobile Internet Penetration: 24% -Average
Top 5 On-Page SEO Must-Dos for 2014
As the year 2014 continues unfolding, business owners are recognizing that employing effective on-page SEO techniques is still a critical factor that can determine their search ranking in major engines such as Google, Bing, and Yahoo. With this idea in mind, you may find it
Japanese Link Network Clean Up
Who says Google is cleaning up primarily English sites only? A few weeks ago, MyBlogGuest, which depending on arguments sake could be considered a link network, was penalized. This was followed by speculations about Google taking things a step further in terms of rounding up
2014 Advanced Digital Marketing Strategy Conference
Taking place at the InterContinental Bangkok hotel, the 2014 Advanced Digital Marketing Strategy welcomed various well-known guest speakers into the conference, discussing key digital marketing key issues. Amongst the guests was Wolfgang Jaegel, presenting the 5 Trends in Modern Search Engine Marketing, revealing conversion optimization strategies and case
[Infographic] Website Ranking Factors that Really Matter
There are total of 200+ ranking factors; a fact that we all know but how do each factor actually effect your website rankings? This infographic serves as a good starting point to gain more insights into what you could do to help improve your website's
The Importance of Content in 2014: What You Need to Know to Do It Right
In the world of online marketing, there is a certain adage that has remained so important that many marketers have gone through the effort to engrave it on their desks, clipboards and foreheads so that they remember it: content is king. Up until now, that philosophy
Quick Tip: Keeping Content and Links Natural
Google seems to have placed itself into a lot of newsworthy topics lately. Many of these topics include Google penalizing handfuls of blog networks, communities, websites and a large, well-known social forum called My Blog Guest. My Blog Guest, as many are aware, is a
Data is Sexy, Says Data Scientists
Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market. Misconceptions
Post-Hummingbird: Link Building is Much Alive and Kicking.
While there is all the new hype on the rise of content marketing after the launch of Hummingbird, many online marketers end up questioning the importance of links? Has content marketing really become the new SEO and link building no longer matter? There’s many reasoning
Google Penalizes Virool: Even the Big Guys Could Get Burned
Google has just penalized social video advertising site: Virool. Alexander Debelov, co-founder of Virool first noticed a problem around 5 weeks ago and only discovered how great their problem was once logged into Google Webmaster Tools: bad backlinks. The website has contacted site owners and
“Can We Put a Cookie on Your Site?”
If you’ve been in the industry for quite some time, you’ve probably come across these 2 phrases often enough followed by a frown. And chances are you don’t have the heart to correct fellow online marketers either: “Can we put a cookie on your site.” “We will
Your Facebook Life
If you check your Facebook account several times a day, chances are you've already seen this. Seen What? Your Facebook Life. Yes, you. A video about your life on Facebook ever since you first created an account went live online on Tuesday. It's basically an automated
A Huge Success: Thumbsup’s Spark Conference 2014 Sponsored by DTAC, Syndacast and Other Tech Companies
2013 has been quite a ride for online marketers. The highly volatile search landscape last year brought with it: new opportunities to test out new digital marketing strategies and was a great learning experience. Thumbsup, a well-known tech professional community in Thailand hosted its 3rd anniversary,
Syndacast at Spark Conference Event this Friday
Spark Conference 2014 is here and Syndacast is one of the sponsors! There will be lots of prizes to be won and activities such as creating your own Digital Citizen Card. As such: So where and when will all the fun start? Date: Friday 24 January 2014 Time:
Is Only Adwords Enough for SEM in 2014?
Google is indisputably the most widely used search engine for many years now. This trend will continue well into 2014 and beyond. It is also the reason why many SEM efforts and investments fall squarely on Adwords. When Google was first officially launched in 1998,
Digital Marketing Trends 2014 [INFOGRAPHIC]
The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt,
Travel Daily Media Conference Features Syndacast Guest Speakers on the Changing Digital Landscape
November 29, 2013 – Bangkok, Thailand Travel Daily Media is a renowned website among businesses in the travel and tourism industry. The website (traveldailymedia.com) offers visitors with the latest global news, travel-related information, updates, events as well as travel offers. In addition to recent events around
Khun Thitapa Pituksang (Lexy) – On Core Values
Bringing you this week is a video, highlighting Syndacast's very own Regional HR Director, Miss. Thitapa Pituksang or Lexy for short. In charge of all things administrative and official in the company, Lexy in charge of conducting interviews to find the right people for the
Microsoft Declares War on Google: Scroogled
When Microsoft declares war, they never are subtle about it. A recent Scroogled video that is quickly being spread among viewers portrays Google as commercializing your personal data and privacy. Apparently, Scroogled T-shirts and various products are also available that says, "Do you use Google Search?
Ready for Cyber Monday?
Cyber Monday's just around the corner this December 2, 2013. Are you ready for it? Cyber Monday is the Monday right after Thanks giving when online spending is said to jump to as high as 25%. In Europe, this day is more commonly termed as
Chief Operating Officer, Michael Brockett on the Future of Marketing
In this video, Syndacast's Chief Operating Officer, Michael Brockett discusses why digital marketing is the future of marketing. The #1 reason being the fact that digital marketing is Measurable. See the full video here:
BA Students from Northumbria University UK Visit Syndacast’s Thailand Office
Syndacast welcomes and shares insight into digital marketing to a group university students studying BA in Business Management from Northumbria University, UK. The company’s CEO, Wolfgang Jaegel shares insights on digital marketing for the tourism industry in a casual discussion session that encourages students to participate
What’s the Future of Online Marketing in 2014? Predictions and Projections.
Online marketing will only get bigger and better in 2014. This year we saw many changes, new tools and new perspectives brought into play. All of these have built a foundation for digital marketing in the year 2014 and beyond. First of all, analytics have
What is Adboost?
So what is AdBoost? The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution. If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP. The Long Answer: AdBoost is
Declassifying Google’s Hummingbird Infographic [INFOGRAPHIC]
Google's famous hummingbird algorithm officially rolled out this past September 27, 2013 which meant a whole of changes were coming to the SEO world. Many speculated if hummingbird was going to affect their rankings which have been in good standing even after the Penguin and
What is DMP (Data Management Platform)?
Assuming you already know what DMPs are and how they work in digital advertising alongside RTB and DSP, skip to the advanced information; download Syndacast’s AdBoost fact sheet here. DMP (Data Management Platform) is in fact not a new solution but is one that has recently
What is DSP (Demand Side Platform)?
Understanding DSP (Demand Side Platform) Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here. In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here,
How does RTB Display Advertising Work?
First off, if you’re already an expert on what RTB (Real-Time Bidding) Display Advertising is, then go for the advanced stuff. Download Syndacast’s full AdBoost RTB Display Advertising Fact Sheet. Moving on, for anyone still fuzzy about RTB, let’s start with the question of what is
Negative SEO Attacks: What Are They and The Consequences?
Every time we talk about SEO, it’s always about ways to increase visibility in search results and about increasing organic traffic. "Little do we know that the exact same expertise used to help websites gain visibility could very easily take the website down." It all comes down
Banner Ad Retargeting
Banner Retargeting or commonly known as Banner Ad Retargeting is one of the most effective tools to use in order to increase conversion rates, brand awareness, profitability and ultimately, website traffic. What exactly is banner retargeting? Banner retargeting is focused on visitors who repetitively return to
Digital Marketing: Emerging Trends
Doing business has drastically changed these past few years. It is no longer about making sure you have an online presence for your business; that is a given. Try doing a mental list of your competitors; do they have some sort of website running? More
Our Chief Marketing Officer, Doy Moreau on Online Marketing
Digital marketing can be mind-boggling with so many industry-specific jargons that gets thrown back and forth. So which outlet should you invest in? Would SEM or SEO yield more conversion for your business? Or should you do both at the same time? What about Social
Getting De-indexed by Google: Top 5 Website Characteristics to Avoid
So you’ve launched your website, started to see some traffic and over the course of the next few months, enjoyed continual increase in traffic as your website starts to appear in search results for different keywords. All of a sudden, your site sees a sharp
Conversion Rate Optimization – Rules of the Game Revealed
Syndacast is a digital marketing agency known for its expertise in employing strategically creative marketing tools and strategies to drive not only traffic but conversions for client websites. What exactly is a conversion? It's in other words a website 'goal' for which the most common one
Blackberry 10 Gets Facebook App Update
Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience. Users will be able to experience a
The Importance of Content Marketing
Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story
