Fact or Fiction? Email Marketing Has ROI of 4300%
Fact.
Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who’s to say it’s any different for e-mails?
In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray it as dead. Fact is: email marketing is very much alive and continues to deliver some of the highest ROIs. Then why, you might ask, do certain email campaigns fail? This is why:
– Email marketing has an ROI of 4300%
– Less than 4% of marketers rate their email marketing campaign as excellent
– 91% of consumers check their email at least once a day
– 56% of businesses say they plan to increase their use of email marketing in 2014
– 42% of marketers use email marketing services beyond email broadcasting
– This is up 12% from 2010
– 64% of decision-makers read their email via mobile devices
– 50%++ of smartphone users grab their smartphone immediately after waking up
– 70%++ mobile purchasing decision are influenced by promotional emails
– 1/3 of email recipients open emails based on subject line alone
