Understanding the Principles of Native Advertising
You may come across the term 'Native Advertising' and you may wonder what it is. Is it another form of advertising? What does it have to do with me? Native advertising is a type of advertising that is growing in size and numbers and it's
8 Must-Haves for Every E-Commerce Website
There's a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they? #1 Faster Load Time 40% of average online
7 PPC Must-Dos
PPC (pay-per-click) has been around for a long while but to say that it’s just ‘paid ads’ is erroneous and a huge understatement. Although, you do pay for every click that happens on your ad in the search engine’s result page, there is so much
2014 Social Media Numbers – A Mid-Year Review
Facebook continues to be in the lead at 1.5 billion active monthly users. Google+ is in 2nd place and rapidly catching up at 343 million active monthly users. Google+ is not just another social media. Think demographic and location data. The platform is a player in the
Syndacast’s Digital Marketing Team SEA Welcomes New Members!
This first half of June 2014, we extend a warm welcome to new members who have recently joined the team at our Bangkok office. Khun Nicha Trongtorsak joins Syndacast as Head of Design. With fifteen years of experience in design and content creatives, it is a
Content Strategy or Digital Strategy Comes First?
I recently came across this question posted by a fellow online marketer; which is actually a really good question: "Which do you think comes first? The content strategy or the digital strategy?" Here's what someone who works at a Digital Marketing Company in Asia might say:
Trends Digital Marketers Must Know in 2014 for Southeast Asia
If you are looking to advance your business or online campaign in Southeast Asia, here are some important statistical data you just might want to learn about before you start. We have broken the infographic down into 5 different sections so you can easily grasp