If strategies are core to a marketing project, then data lies at the center of campaign strategies. AdBoost is strengthened with data: first party data, third party data, lookalike audience, social data, email data, behavioral data, and search data.

The smart use of data can help brands:

• Create a synergy of different channels by utilizing the cross channel data.
• Reach potential customers by third party, behavioral and lookalike data.
• Increase conversion rate by targeting first party data.