AdBoost covers all important touch-points of the customer journey on all devices. The same user can be targeted on different environment: desktop/laptop/tablet web, mobile web and mobile app.
The creatives will only need to be designed once in HTML5 or image format, with several sizes and/or native materials. The ads will then be used across all devices that the users are using because the ad-serving and ad-buying systems are all streamlined. This is what brands need these days for a successful advertising campaign.