Thank you for contacting us!
Hear from us in no more than 24-hours!

Archives

We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia

comments
0

Syndacast on Omnichannel Marketing and Customer Experience

By | Apr 23rd, 2018 05.07 PM | View all posts in Videos

Today 23 April 2018, at The Landmark Hotel Bangkok, our Company Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers, business owners and executives from various brands in Thailand.

Tom’s session includes many exciting highlights on the importance of providing an end-to-end customer experience in today’s digital world. According to Tom, technology changed the world, so much in the last 10 years, from human culture, to our own critical thinking as well as the economy we live in. Technology has been tearing down many businesses while creating many new opportunities. Consumers’ behavior has changed and marketers are in the middle of a more competitive marketplace than ever. The business competition has shifted from just products and pricing to deep knowledge and understanding of customers of which big and small data act as a backbone. Tom also stressed how important it is to collect the data and provide great experience at a digital and physical store, and the linkage between online and offline.

Moving forward, Tom also gives various examples of how different digital brands work hard to retain loyalty which is also another big issue in the marketplace today. Furthermore, he goes on to point out the existing problems in marketing these days as well as the rising trend of marketing automation methods that can assist human to do a better job. And everything goes back to the goal of providing a great customer experience along their journey.

“We talk a lot about Omnichannel, but most Asian agencies and marketers are still operating multi-channel and cross-channel campaigns. There are a lot of obstacles to Omnichannel, mainly due to the lack of tools and technology, but we have to start today or you will keep wasting more budget.”

In the conclusion, Tom explains how he sees the future of marketing and the very next step that businesses should do in dealing with big and small data.

And finally, Tom’s one-hour talk ends with various questions and answers, from how to deal with negative comments on social media, to the operations of Omnichannel marketing.

Continue reading >

comments
0

Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in Marketing

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand. more

Continue reading >

comments
0

Tom Nguyen – The Secret to RTB Success

By | Dec 12th, 2013 10.55 AM | View all posts in Tips & Tricks

The Secret to RTB Success? Find out what the important guidelines are from our Regional Campaign Director himself!

And if you’re completely new to RTB (Real Time Bidding) platforms, here’s a quick read on RTB to get you started: How does RTB Display Advertising Work?

Continue reading >