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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in Marketing

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more

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Why Digital Matters for Travel Industry?

By | Jul 1st, 2016 03.15 AM | View all posts in Technology & Innovation

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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Team in Action! Social Media Trends 2016

By | Feb 26th, 2016 04.49 AM | View all posts in Social Media Marketing

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok).

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To like or to “dislike”, that is the question

By | Oct 30th, 2015 03.30 AM | View all posts in Social Media Marketing

Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.

FB social media

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The Big Content Marketing Shift 2015

By | Mar 18th, 2015 02.14 AM | View all posts in Email Marketing

Content Marketing Shift 2015

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines. The more information search engines gather about your website and services, the better they can rank you for matching search terms.

Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance? Absolutely not. Blogging will be around for many decades to come. But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. Blogging today is literally a given. If you are a content marketer, then you blog and you recommend others to blog. Blogging is so effective that it has today become mandatory to have. more

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[Infographic] 2015 Digital Marketing Trends – What Opportunities Lie Ahead

By | Dec 9th, 2014 07.51 AM | View all posts in Tips & Tricks

Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.

Digital Marketing Trends 2015 more

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Mobile Optimization Ready to Go in 2015

By | Dec 1st, 2014 03.26 AM | View all posts in Marketing

Over the course of 2014, many trends have carried over from 2013’s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year.

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Content Marketing: Under the Microscope

By | Oct 6th, 2014 02.08 AM | View all posts in Search Engine Optimization

We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this article, we’re going to go back in time a bit to the very beginning to gain a better understanding of where the practice all came from and really dig into the facts and figures this year, followed by an overview of key opportunities and challenges.

A GLIMPSE INTO THE PAST

Content marketing started early in 4200 B.C. when a cave painting was discovered that translates to mean “6 Ways A Spear Can Save You From A Wild Boar.” In 1895, John Deere launched the magazine: The Furrow which continues to run under the same name today and available in digital format. It is published in 12 languages and has 1.5 million circulations in 40 countries. In 1900, Michelin launched a 400 page guide: The Michelin Guides which was created to help drivers maintain their cars and find decent lodging while on the road.

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Video Marketing Statistics & Trends 2015

By | Jul 31st, 2014 03.36 AM | View all posts in Infographic

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement.

Video Marketing Trends 2015

Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015. more

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What’s the Future of Online Marketing in 2014? Predictions and Projections.

By | Oct 25th, 2013 03.56 AM | View all posts in Tips & Tricks

Online marketing will only get bigger and better in 2014. This year we saw many changes, new tools and new perspectives brought into play. All of these have built a foundation for digital marketing in the year 2014 and beyond. First of all, analytics have become more advanced and now comes in many different forms, such as video tracking, scroll and heat maps. Video analytics have also made an appearance while social analytics have developed beyond imagination.

digital marketing future

First and foremost, it’s unquestionable that “MOBILE” will be more than big, it will be huge. Why? The largest search engine has just replaced its algorithm with hummingbird, a contextual search algorithm which caters to mobile and tablet users. If Google themselves are putting in effort to please mobile users, is it not a sign that there is something definitely going on there? Do get ready for the small screen because mobile is definitely coming. If your website is not responsive or mobile friendly yet, high time to look into website usability on mobile.

Mobile-Marketing

Now if mobile is to be big, everything on your website will shrink. Small screens means less display space, means less area to put your message across, means less user patience and tolerance towards anything that’s unclear.

Thus, our next prediction: “LESS MEANS MORE”. On mobiles, you don’t want to cramp lots of content into the small screen and leave it to your readers to pinch away on their mobile touch screens. It just doesn’t work that way. Are we saying Simple is Better just because of mobile. Nope. Actually, if you think about it, life is becoming more of a rush-rush battle with time. Your audience just doesn’t have the luxury of time to go through long ad text or play Where’s Wally to find your call-to-actions. Online marketing in terms of content will be about simple, clear, concise and strong messages/communication. On the web design and development front, this means the move towards minimalist design and responsive websites.

keep it simple wally

Which comes to our 3rd point: “CONTENT MARKETING” will gain even more recognition. Consumers are smart and with increasingly easy access to the Internet and free Wi-Fi almost everywhere you go, not to mention the fact that mobile service providers are packing together carrier service with data services, more and more people will rely on online search to find information. The increase in consumer’s demand for easy and quick access to relevant information is already happening and will probably amplify even more in 2014 and beyond. If you have kept a close examination on search this year, you’ll have noticed that Google has been making its search results more and more content based; pulling information from Wikipedia, Google+ accounts and what not. If the big players already see the need to move in that direction, it’s not something we should be taking lightly.

content marketing

Now when we talk about marketing (offline or online, doesn’t really matter) advertising will always be present. So far we’ve said content, simplicity of messages and mobile will gain a lot of interest moving forward. What about Ads? It goes without saying that banner and “DISPLAY ADVERTISING” will continue to be a huge part of online marketing and the tools will only get better and more sophisticated in 2014.

Already this year we saw many activities happening on that front, such as Google’s AdWords Dynamic Retargeting for retailers that was released sometime June 2013, twitter’s new ad retargeting exchange and the developments on Facebook Exchange (FBX). Then there was Google’s DoubleClick recent addition that enables users to buy retargeted ads on Facebook. So when we say online advertising will only get better, what do we actually mean? Retargeting. “AD RETARGETING” is the key for better conversion rates; which means with the same advertising budget, opting for ad retargeting means the chance to get more sales and hence lower Cost per Acquisition (CPA).

ad retargeting

Finally, a growing part of online marketing we simply cannot leave out: “SOCIAL MEDIA”. Over the years, social media has changed quite a lot. Friendster ( if anyone still remember what it is) revamped itself into something else entirely, Zynga Facebook games has seen its own rise and fall while we see a shift from activities on social bookmarking sites such as Digg to information-based social networks such as LinkedIn and Google Plus. Let’s also not forget China’s own network of social websites such as Weibo and Renren. Our take? Facebook will continue to dominate the area with Google Plus and LinkedIn following close behind. Other contenders to keep in mind are Twitter and Pinterest.

social media marketing

So what’s our summary for 2014? Online marketing is growing in many directions and quickly becoming an integral part of any brand’s marketing campaign. Areas we feel will gain even more recognition and should be stressed are mobile, content marketing, ad retargeting and social media, while the overall trend is a shift towards “Less Means More”.

Keep it simple folks…

Image sources: contentamp.com, embracemobile.net, ncadvertiser.com, clickexposure.com, brightbiz.com, channelweb.co.uk

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