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Google’s Mobile-Friendly Algorithm to Roll Out this April

By | Apr 6th, 2015 10.13 AM | View all posts in News and Updates

Google’s next major search update deeply focuses on delivering quality “mobile-friendly” search result rankings. The update is expected to be larger than previous Panda and Penguin algorithm updates.

Mobile-Friendly Matters more

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8 Best Practices for A High Converting Landing Page

By | Jul 2nd, 2014 09.32 AM | View all posts in Tips & Tricks

A landing page is all about a clean website and presenting itself on a professional (or semi-professional) levels. There are many types of landing pages around and they all share the same concept: All landing pages are designed to help the user find what they’re looking without going out of their way to do so. These pages are based on intricate (but not messy) coding and intuitive design.

Optimizing Color: Color is more than just pretty shades and hues mashed together. Many websites conduct color-based research to determine what colors appeal to men and women. By understanding the psychology of color for business, brands have designed their websites in order to tap into their consumer’s color preferences and to keep them interested. Determine what types of colors clash or contrast each other.

Color evokes all sorts of emotions, depending on the type of service or product it will offer. Blue, for example is the color of truth, honesty and strength. The two biggest social media giants (Facebook and Twitter) use blue to represent their brand. Do you think it’s a coincidence? Certainly not!

Psychology of Color
Image credit: Entrepreneur.com & Getty Images

Remove Distractions: It’s all about minimalism nowadays. That means, keeping it simple and clean. A website with too many distractions is bound to have high bounce rates. Elements such as flash banners and unnecessary gifs devalue the credibility of your website. Best practice is to remove all types of distractions so your audience’s eyes can fluently travel across your page easily.

One Call to Action Button: Sometimes there’s an element of overdoing it. Sure, you would like to sell your product but having too many ‘Buy Now’ buttons can scare away potential customers. It’s recommended to have only one CTA button on a single page. Like color, the CTA button must stand out from the rest of the website. For example, a dark-themed website may include a bright CTA buttons: Red, orange, green or blue but certainly not white or grey. Your CTA button should also be supported by relevant content as well… Or in some cases, arrows to guide your audience where to click!

E-Commerce: Avoid causing a headache to your audience by omitting registration steps when adding products to cart or checking out. Make check-outs as simple as possible.

Content Matters: Although your landing page needs to be visually appealing, the content that goes with it needs to be equally relevant. Avoid duplicate content, low-quality content and be clear on what your website is about.  For example, if your website is about selling cakes, don’t introduce topics that aren’t relevant to your niche. Sure, you can extend into posting about baking utensils and equipment, frosting techniques but certainly not about how to gain 20 pounds in a week! Keep it your content relevant and fresh. Best practice? Update often but not too, too often.

No More Messy Codes: It’s a real pain when trying to code according to the proposed design. Keep the coding clean and structured. With the introduction of HTML5 and its smart tools, coding has evolved to become much more simplistic. If you need help with designing a website, why not try out WordPress’s premium themes? Many of the themes are minimalist in style and color. Plus, many designs nowadays are responsive so you don’t have to worry about your website appearing distorted on mobile phones or tablets.

Sharing is Caring: In the expansive world of the internet, word travels fast thanks to social media. It’s a good practice to integrate social media buttons onto your landing page so you can share it. Your social sharing buttons should be located above the fold or at the bottom of posts.

Trust: A website is all about trust between your brand and the potential customer. Create a sense of trust by including testimonials, success stories or even trust badges on your landing page. Avoid cluttering your page with certification stamps and add a couple of stamps at the top of your page and several stamps at the bottom. Websites with authentic privacy certification stamps or testimonials from credible websites allow the audience to feel safe and secure.

In conclusion, the advised tips are aimed to help you create a smart, flexible and credible landing page that can minimize bounce rates and boost your website’s conversion rates. If you’re unsure of what works and what doesn’t, consider implementing A/B testing tools to determine what design ‘rings’ well with your customers.

It’s all about trial and error but once you get the hang of it, your landing page would be in fact, converting nicely for years to come!

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Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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A Fast-track Guide: Responsive Web Design

By | Jun 28th, 2013 05.03 AM | View all posts in Tips & Tricks

Want to design a responsive website? Assuming you already know what a responsive website is, here’s our quick guide on how to easily go about it.

Start From Small to Large

List out all the devices you want to optimize you website for. Then start designing starting from the smallest screen first.

device comaprison table

Use the Grid System

Instead of measuring your website in pixels, switch to the grid system which is about taking a percentage view of the screen. The main reason to take on this perspective when designing is that the width changes depending on different browsing windows, hence ‘responsive’ design. Take note that it’s not possible (or would be extremely difficult) to design a responsive website without the use of the grid system.

the grid system

Simple Navigation Design

Design the site’s navigation as simple as possible. Menu design should be as simple, with maximum of 2 levels for multi-level menu. This is to optimize both the design and development part for an error-free responsive website.

sample menu

Think in Modules

Take on a modular viewpoint on the different parts of your design. Instead of seeing them as a whole, treat each part separately and imagine being able to split, re-size and shuffled the parts easily to get different layouts without negative impact on the overall page design.

modular view

Think Fluid Design

A fluid grid is design in terms of proportions. The benefit? When the layout gets squeezed into small mobile screens, all the elements within the layout automatically re-size their widths in relation to each other keeping the page looking intact and error-free. The same idea is applied for larger screens.

Next, let’s take a look how to go about proportion calculation for each element. One of the better ways to do this is to create a high fidelity mockup in Photoshop or any other pixel-based editor. Then, measure the page elements and divide it by the full page width. Start by defining what your ‘container value’ is. This is basically how many pixels wide for your entire page layout. Now take a look at one of your elements. If your container value is 960 and your element is 300 pixels wide, then ratio-wise, your element is 31.25% of the full width. The math: (300 pixels/960 pixels)x100 = 31.25%

responsive web calculation

There you go. A quick and simple guide for designing a responsive web.

 

Image credits: 99designs.com, typedesk.com, thenextweb.com, trilliumtech.com, designdecoy.com

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Google’s Algo Tweak: Bad Mobile Website Can Hurt Rankings

By | Jun 24th, 2013 07.54 AM | View all posts in News and Updates

Google has just very recently launched a new algorithm update to target spam queries such as ‘payday loans’. Along with the recent tweak, Google has given a ‘heads up’ that a bad mobile website would affect rankings as well. This is currently broadly explained as such, “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”

From Google’s webmaster blog post, we learn how to optimize for the update:

1. Ensure that the same URL that shows content for desktop users do not show an error page on smartphones.

2. Ensure that when a desktop page redirects user to the smartphone-optimized website, it’s to a relevant page. In other words, blanket redirect to your mobile homepage should now be avoided.

Google’s advices to configure websites to both display and work well on mobile devices: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible.” With this latest piece of news, it’s without doubt that Google’s saying it likes responsive web designs as oppose to a mobile version that runs on a subdomain or dynamic serving of content.

Then again, most websites are seeing increased mobile-base traffic, up to 50% for many websites. So it’s probably a good time to re-visit mobile search strategies. Trends are suggesting that it’s only a matter of time before mobile search volume catches up.

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