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When we talk about SEO and search rankings, we tend to zoom into the topic of link building and content marketing, while in fact there are other important factors to consider as well.
In this article, let’s take a look at 3 highly significant search ranking factors that frequently gets overlooked.
As the year 2014 continues unfolding, business owners are recognizing that employing effective on-page SEO techniques is still a critical factor that can determine their search ranking in major engines such as Google, Bing, and Yahoo. With this idea in mind, you may find it helpful to review this list of top 5 on-page SEO must-dos for the year:
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1. Great Content.
Although this on-page SEO must-do may seem trite or obvious, it really isn’t. Content is still king and many website owners are still failing to acknowledge the truth of this statement. In order to ensure that your website can catch and keep the attention of your audience, it is important that your blogs, articles, and product pages are full of lively, informative content. In general, academic language should be kept to a minimum and paragraphs should be no longer than five or six sentences. Additionally, the content should be clear and concise rather than wordy and convoluted. more
There are total of 200+ ranking factors; a fact that we all know but how do each factor actually effect your website rankings? This infographic serves as a good starting point to gain more insights into what you could do to help improve your website’s organic ranking in Google and other search engines.
TECHNICAL SEO CORRELATION WITH SERP | ON-PAGE FACTORS MATTER
Length of URL: 0.16
Keyword in Title: 0.12
Existence of Description: 0.06
Existence of H2: 0.05
Site Speed: 0.04
Existence of H1: 0.03
Keyword in Domain Name: 0.03
Video Integration: 0.03
Keyword in Description: 0.02
Keyword in URL: 0.01
THINK RESPONSIVE | RESPONSIVE RANKS BETTER
Responsive Website will have the backlinks of your original website just like that
Google ranks sites optimized for mobile higher in mobile search
90% of smartphone searches results in a purchase or a visit to a business
67% of users claim they are more likely to purchase from a mobile-friendly website
Google Likes Repsonsive
61% of visitors will return to Google to find a site that is easily readable
CREATIVE CONTENT | GOOD CONTENT CAPTURES LINKS
Videos on landing pages increase conversion by 86%
77% of your audience read blogs
65% of your audience are visual learners
Post with videos attract 3 times more inbound links than plain text post
89% testimonial effectiveness rating as a content marketing tactic
SOCIAL SIGNALS | SOCIAL SIGNALS IMPROVE SERP
Social Signal Experiment: 6 websites, same niche.
100 Google+ followers: 14.63% ranking improvements
300 Google+ votes: 9.44% ranking improvements
70 Facebook share & 50 likes: 6.9% ranking improvements
50 Tweets: 2.88% ranking improvements