We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or spreading the news has never been easier. However, for many business, the concept of content marketing is still brand new and therefore, they may not be ready to step out of their comfort zone (in reference to traditional marketing methods).
To better understand what content marketing is about, this is a brief introducing to understanding the four fundamentals of this form of marketing.
Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.
Digital marketing can be mind-boggling with so many industry-specific jargons that gets thrown back and forth. So which outlet should you invest in? Would SEM or SEO yield more conversion for your business? Or should you do both at the same time? What about Social Media? Should you optimize your website for mobile browsing and what’s this thing called CRO?
See what our Chief Marketing Officer has to say about online marketing:
Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story which applies to content marketing, if done right.
What type of content should be on your website? Content that describes what your service is about. For example, for Syndacast, the expressed content is based on facts and data gathered through testing efforts then showcasing the results. Using short and long sentences is the key to capturing the audiences’ attention prompting them to read on. And let’s not forget: Keywords! Using appropriate keywords such as your business name or keywords that describe your business is the key for Google to locate your page. Do not, in no way, stuff your page with excessive keywords!
By writing content, you build a relationship with your audience. You want them to get to know you and your business. You want to share the same passion, hence you’re on the same page. Creating a business isn’t all about profits but it’s about understanding what the customer wants and how you can best achieve it using the tactics and strategies you devised.
Simply, it’s a two-way process; the customer chooses your business to help them and in return, your business gets paid. Keep in mind to uphold what is written on your website!
Should I use images? Use images that convey a message to the reader. The best type of images to use are Infographics, information laid out in readable, graphics. Your graphics should, again, contain content that is relevant to your website. Spamming a website with images, however, is not recommended because it slows your page load time significantly and contains a higher chance of not loading properly.
Use images when necessary to convey a message.
Should I use social media? Absolutely! Content marketing is dependent on any form of social media: Facebook, Twitter, Tumblr, Reddit, Pinterest and more. The more engaging your content is the better. It’s recommended to have content that is news worthy which can be liked and shared. The more likes and shares, the more people learn about you, your business and your website. The world revolves around social media networking thus, news spreads much faster.
Are forums a good idea? Forums are a great way to talk to your audience. Engage in posts by replying to questions and inquiries posted. If your website doesn’t contain any forums, replying email is a great way to talk to your audience as well. Although it will seem less engaging, your response still provides your audience with the information they need in order to let them decide to use your service or not.
In conclusion, there are a myriad of ways to get your business recognized but most importantly, everything depends on the content you provide. Answer the 5 W’s and your business is off to a good start. People like to read and learn new things. If you can provide essential information in your descriptions, you can be sure your audiences will come back for more.
Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece.
What does this have to do with SEO? A lot. As rumors go, SEO is dying. Many people don’t see the positive side of SEO as many term the word ‘dirty’. SEO is mostly attributed to creating accessible websites with high quality content, is heavily keyword optimized and contains no broken links. Sure, the website may link to other high quality websites to gain “link juice” to boost up ranking but that’s just the jist of it. SEO is aimed to cater results to be shown in Google’s first page.
So why is Social SEO is important when actual SEO is possibly dying off? Social Media search now encompasses approximately 32% of discoverable search results in Google. Google itself displays only 13% of organic results. As people are spending more time on their smart phones, searches are now optimized to show results based on the user’s geographical location, language and so forth.
Social Media SEO is creating a bigger impact than expected, increasing by 25% since 2011 according to user surveys based upon people who use social media as their main search tools. People like to talk. People like to share. With the nature of social media, all of this is possible; news spreads quickly by likes, shares, reblogging, re-tweeting are such examples. Almost with every piece of news, multiple hashtags are used to highlight keywords without resorting to spamming the content.
The benefits of social media is that these services does not limit a person to one device. Therefore, news can be read and shared anytime, anywhere.
The more people talk, like, share and use hashtags, the better the keyword ranks. There’s no need for particular methods to boost keywords and their content; with Google’s ever changing algorithm and spiders crawling the web, there is really no need to be completely Google-dependent any more. Social media is taking over search engines, to produce the results you want and displaying the news you want to read.
There are a couple of things to keep in mind when starting off small business to eventually transform into a well-established business via online marketing. These are the top 5 strategies that work quite well, when properly adapted and executed.
Targeting the Right Audience
A successful business depends on how well it advertises itself. What services does it offer? Does it use social media marketing, television, radios or traditional newspaper printing? Can the business be contacted directly or do customers need to go through a help line first? Are the words on the adverts catchy, directly to the point and easy to understand?
It’s extremely important to keep in mind who is your target audience: Children, teenagers, young adults, adults or seniors. Make the advert appeal to them and convince them that yes, your service is what these people want. You promised to deliver, here’s how.
Using the Right Services
Services such as Google Analytics and Piwik are great tools to utilize to monitor stats and give a detailed analysis of the customer’s interaction with your website. Tools such as Google AdWords and Bing AdCenter are easy to use, simply for the fact you can customize it to your needs. These two services are in charge of displaying appropriate ads on the first page of the search engines according to the keyword with the highest bid. The great thing about these two services is they each contain a free, downloadable program to create ads offline and upload it when ready.
However, keep in mind using this type of services does require online marketing know-how. To produce efficient ads, there are professional services who can develop these ads for you. Seek out an Adwords Certified Individual or in other words, a PPC Adwords Specialist.
The installation of Google Analytics is a great way to measure the success of your website; the service demonstrates graphics, Pay Per Click stats, impressions, conversions, keyword optimization and the list goes on. It’s a good service to measure the success of your online business.
Applying Appropriate Methodologies
One must think: What types of keywords will customers use in order to find your page? People, when searching for something will try out a myriad of keywords to find the page with the results they want. If your business is optimized for those keywords, chances are, more customers will land on your page. If the content offered is exactly what they want to read, it reduces bounce rates and in other aspects, drive traffic.
The lower the bounce rate, the better.
In fact, it’s also important to view which landing pages do customers tend to land on. It makes perfect sense to enhance a couple of landing pages, providing new content or at least, fresh updated content.
It’s just that simple: Provide customers with the content they need prompting them to return to your page. Does your content explain in plain print what your business sets to achieve? How will your business stand out in your niche? Is everything on your website easy to find? Translate all of this into writing good, original content so your target audience can be certain this is the service for them. It’s okay to boast your services but over doing it by adding flashy graphics is an instant turn-off. It’s recommended to focus on the ‘power of words’, not graphics.
Google scans your website for usable content that coincides with keywords searched by the customer.
Keeping in Mind the Algorithms
For any online business, one of the things that is most feared is the constant fluctuation of Google’s Algorithms. One day your page may be doing well in terms of rank and two weeks later, your page falls onto the fifth page. What happened? Over optimization of keywords, buying links, poor page rank are some of the factors which may contribute to this. Of course, it’s in no way definitive since there are other unnamed factors at play. In actuality, there’s nothing to fear; its Google doing its job of limiting and removing spam websites from their search engine.
Ever since social media took online communication by the storm, we saw all sorts of development in the social networking area: the birth of Facebook, Twitter, Google+, Instagram, Pinterest and what not.
Email, the very first form of online communication, seems to slowly fade away…or not.
This might not come as a surprise for devoted online marketers but for the general public: the latest research from Custora, an analytic platform, shows that good old email is, to this very date an online marketing channel that’s providing the largest returns. Although it’s been misused by spammers, scams and phishing emails, it is still one of the most effective online channel for businesses to improve conversion rates and returning customers.
The study suggests that customer acquisition by email has quadrupled over the last four years.
Thanks to technological advancement, traditional email marketing has grown significantly in terms of advanced tracking, reporting, volume support and automation. Today, email marketing is more commonly known as e-newsletters and eDMs (electronic direct mails).
Organic search continues to take the lead accounting for about 16% of total customer acquisition. Email marketing however bears much more CLV (customer lifetime value), at 12% higher than the average rate. The study’s conclusion was derived from a sample size of 72 million customers from 86 US retailers from 15 industries.