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5 (More) Tips to Make Your Content Flourish

By | Apr 2nd, 2015 05.02 AM | View all posts in Digital Marketing

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.

5 (More) Tips to Make Your Content Flourish

Let’s take a look at other strategies to use to boost your website’s overall appeal.

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Mobile Optimization Ready to Go in 2015

By | Dec 1st, 2014 03.26 AM | View all posts in Marketing

Over the course of 2014, many trends have carried over from 2013’s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year.

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Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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What’s the Future of Online Marketing in 2014? Predictions and Projections.

By | Oct 25th, 2013 03.56 AM | View all posts in Tips & Tricks

Online marketing will only get bigger and better in 2014. This year we saw many changes, new tools and new perspectives brought into play. All of these have built a foundation for digital marketing in the year 2014 and beyond. First of all, analytics have become more advanced and now comes in many different forms, such as video tracking, scroll and heat maps. Video analytics have also made an appearance while social analytics have developed beyond imagination.

digital marketing future

First and foremost, it’s unquestionable that “MOBILE” will be more than big, it will be huge. Why? The largest search engine has just replaced its algorithm with hummingbird, a contextual search algorithm which caters to mobile and tablet users. If Google themselves are putting in effort to please mobile users, is it not a sign that there is something definitely going on there? Do get ready for the small screen because mobile is definitely coming. If your website is not responsive or mobile friendly yet, high time to look into website usability on mobile.

Mobile-Marketing

Now if mobile is to be big, everything on your website will shrink. Small screens means less display space, means less area to put your message across, means less user patience and tolerance towards anything that’s unclear.

Thus, our next prediction: “LESS MEANS MORE”. On mobiles, you don’t want to cramp lots of content into the small screen and leave it to your readers to pinch away on their mobile touch screens. It just doesn’t work that way. Are we saying Simple is Better just because of mobile. Nope. Actually, if you think about it, life is becoming more of a rush-rush battle with time. Your audience just doesn’t have the luxury of time to go through long ad text or play Where’s Wally to find your call-to-actions. Online marketing in terms of content will be about simple, clear, concise and strong messages/communication. On the web design and development front, this means the move towards minimalist design and responsive websites.

keep it simple wally

Which comes to our 3rd point: “CONTENT MARKETING” will gain even more recognition. Consumers are smart and with increasingly easy access to the Internet and free Wi-Fi almost everywhere you go, not to mention the fact that mobile service providers are packing together carrier service with data services, more and more people will rely on online search to find information. The increase in consumer’s demand for easy and quick access to relevant information is already happening and will probably amplify even more in 2014 and beyond. If you have kept a close examination on search this year, you’ll have noticed that Google has been making its search results more and more content based; pulling information from Wikipedia, Google+ accounts and what not. If the big players already see the need to move in that direction, it’s not something we should be taking lightly.

content marketing

Now when we talk about marketing (offline or online, doesn’t really matter) advertising will always be present. So far we’ve said content, simplicity of messages and mobile will gain a lot of interest moving forward. What about Ads? It goes without saying that banner and “DISPLAY ADVERTISING” will continue to be a huge part of online marketing and the tools will only get better and more sophisticated in 2014.

Already this year we saw many activities happening on that front, such as Google’s AdWords Dynamic Retargeting for retailers that was released sometime June 2013, twitter’s new ad retargeting exchange and the developments on Facebook Exchange (FBX). Then there was Google’s DoubleClick recent addition that enables users to buy retargeted ads on Facebook. So when we say online advertising will only get better, what do we actually mean? Retargeting. “AD RETARGETING” is the key for better conversion rates; which means with the same advertising budget, opting for ad retargeting means the chance to get more sales and hence lower Cost per Acquisition (CPA).

ad retargeting

Finally, a growing part of online marketing we simply cannot leave out: “SOCIAL MEDIA”. Over the years, social media has changed quite a lot. Friendster ( if anyone still remember what it is) revamped itself into something else entirely, Zynga Facebook games has seen its own rise and fall while we see a shift from activities on social bookmarking sites such as Digg to information-based social networks such as LinkedIn and Google Plus. Let’s also not forget China’s own network of social websites such as Weibo and Renren. Our take? Facebook will continue to dominate the area with Google Plus and LinkedIn following close behind. Other contenders to keep in mind are Twitter and Pinterest.

social media marketing

So what’s our summary for 2014? Online marketing is growing in many directions and quickly becoming an integral part of any brand’s marketing campaign. Areas we feel will gain even more recognition and should be stressed are mobile, content marketing, ad retargeting and social media, while the overall trend is a shift towards “Less Means More”.

Keep it simple folks…

Image sources: contentamp.com, embracemobile.net, ncadvertiser.com, clickexposure.com, brightbiz.com, channelweb.co.uk

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Blackberry 10 Gets Facebook App Update

By | Aug 7th, 2013 09.25 AM | View all posts in Technology & Innovation

Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience.

Users will be able to experience a fresh look toward their pages depending on the type of subscribed feeds as well.

This update is free.

Blackberry z10
Image from: abcnews.go.com

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