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Mobile Optimization Ready to Go in 2015

By | Dec 1st, 2014 03.26 AM | View all posts in Marketing

Over the course of 2014, many trends have carried over from 2013’s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year.

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Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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Google’s Algo Tweak: Bad Mobile Website Can Hurt Rankings

By | Jun 24th, 2013 07.54 AM | View all posts in News and Updates

Google has just very recently launched a new algorithm update to target spam queries such as ‘payday loans’. Along with the recent tweak, Google has given a ‘heads up’ that a bad mobile website would affect rankings as well. This is currently broadly explained as such, “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”

From Google’s webmaster blog post, we learn how to optimize for the update:

1. Ensure that the same URL that shows content for desktop users do not show an error page on smartphones.

2. Ensure that when a desktop page redirects user to the smartphone-optimized website, it’s to a relevant page. In other words, blanket redirect to your mobile homepage should now be avoided.

Google’s advices to configure websites to both display and work well on mobile devices: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible.” With this latest piece of news, it’s without doubt that Google’s saying it likes responsive web designs as oppose to a mobile version that runs on a subdomain or dynamic serving of content.

Then again, most websites are seeing increased mobile-base traffic, up to 50% for many websites. So it’s probably a good time to re-visit mobile search strategies. Trends are suggesting that it’s only a matter of time before mobile search volume catches up.

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