We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.
First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more
Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.
Over the course of 2014, many trends have carried over from 2013’s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year.
On 16 October 2014, Syndacast’s team joined thumbsup Digital Matters event #7 at LaunchPad Bangkok. Along with other experts and digital gurus, Patrick Lozare and Chalit Theerachitkul from Syndacast shares with event participants insights on “Mobile Marketing: The Next Gen with Real Time Bidding and Measurement Performance”.
A round of applause to the duo for their in-depth insights into mobile marketing. Click here to download the Mobile Marketing Big Data Presentation.
If you’re reading this article on your mobile right now, try this quick exercise: Lock your mobile phone up and give the key to a friend with instructions not to give you the key back no matter what, until 24 hours have gone by. Are you hesitating before you’ve even started?
This is why 2015 is going to be the year when digital marketing is about optimizing for the small screen. For many people, their whole life revolves around the small screen. For digital marketers this is the key, the ultimate gateway to audiences and potential customers; because of how attached society is becoming to these little gadgets. How so?
Let me show you a quick demonstration of my own mobile home screen. This is how it looks. How many percent of the entire screen area do you think consist of a potential channel for digital marketers to penetrate audiences?
Well, it’s not rocket science really, but just to help you visualize how a digital marketer would probably analyze this screen:
Those in red are direct digital marketing channels while those in orange plays a large supporting role; simply because we tend to automatically share links ever so often with our contacts via Line, WhatsApp or iMessage. That looks like just about half of the screen is a digital marketer’s channel.
Social Media Marketing is on that screen.
Search Engine Optimization is as well.
Let’s not forget big data, SEM and display advertising. They’re all there.
Email marketing? Sure, see I have 33 unread emails.
Video marketing? Absolutely, take a look at YouTube for starters.
Content Marketing? Safari, WordPress and Flipboard says it all.
This is not to mention Instagram, Twitter and other online apps I have on the other screens. So if optimizing for the small screen is not yet part of your 2015 plan, then make it. We’re already halfway through 2014. Time to factor in the small screen to your 2015 plans!
This 2014 marks a huge milestone whereby Internet use via mobile devices has finally exceeded desktop browsing. For the past few years, ever since Internet browsing via mobile devices became possible through data services, we finally see the great mobile shift happen.
This may not yet be the case for individual countries yet but if you reference to the time spent with the internet by device in the US, the great shift has happened. Many brands are always on a struggle to keep up with the digital move and this recent chart by comScore signals the need to seriously consider integrating all online marketing efforts to address mobile audiences.
A closer look into the figures by Online Publishers Association/Frank N. Magid shows us mobile user behavior:
The shift to greater use of mobile devices to surf the Internet also means a change in the way consumers interact with your brand online. While in the past it might have been on desktop computers in the evening or during the weekend, it’s now more during rush hour while commuting, during lunch breaks and late night hours before bed. Perhaps its high time to revisit your mobile marketing strategies for 2015.
The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.
Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:
Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:
Doing business has drastically changed these past few years. It is no longer about making sure you have an online presence for your business; that is a given. Try doing a mental list of your competitors; do they have some sort of website running? More than likely the answer is yes.
Having a website for your business is not an option anymore but a must. It’s because the world has turned digital, and your market and consumers along with it. So if simply having a website no longer makes the cut what does? Running banners? Adwords? Doing SEO? Why yes, of course, but there’s more to it now.
Online business success is now all about staying up-to-date with digital trends; especially keeping an eye out for emerging trends and to quickly adapt your business accordingly. Now, if you haven’t had the time to look into what’s new and coming your way, we have. So what should you look out for this year onwards? None other than: Mobile, Social Media and Content Marketing. Why? Here’s why:
– Global smartphone users will reach 2 billion by 2015.
– Across all industries, mobile internet traffic is increasing at a rate of 3.5% per month.
– Tablet users access search 73.9% of the time. More than any other devices.
– Mobile share of internet traffic increased by 25% this year.
– Out of 4 billion mobiles in use, 1.08 billion are smartphones.
– Mobile web traffic share has increased from 5.42% in Q1 2012 to 10.44% in Q1 2013.
– Tablet web traffic share has increased from 5.93% in Q1 @012 to 10.58% in Q1 2013.
– The fastest growing Facebook and Google Plus demographics are users between 55 to 64 years old (56% in Google Plus and 46% in Facebook).
– Other social media networks such as LinkedIn has over 200 million users.
– Every 2 seconds, a new member joins LinkedIn.
– Pinterest has over 50 million users.
– 40 million photos are uploaded to Instagram daily.
– In Q1 2013, Facebook sees 665 million active users daily.
– 80% of users prefer to connect with brands on Facebook.
– 23% of Facebook users check their account at least 5 times every day.
– Twitter sees a 44% growth rate form 2012 – 2013.
– There are over 288 million active twitter users daily.
– YouTube has over 6 billion hours of video watched per month.
– There are over 1 billion unique monthly visitors to YouTube.
– Google Plus has over 359 million monthly active users.
– 33% of active users have grown between 2012 – 2013 on Google Plus.
Content Marketing Trends:
– Content is the top reason why people follow social media.
– 68% of consumers spend time reading content from brands they’re interested in.
– 37% of marketers claim blogging is the most valuable type of content marketing.
– Companies with over 10,000 employees use 18 different content marketing tactics.
– Articles with images get 94% more views.
– 62% of marketers blog or plan to blog in 2013.
– Blogs give websites 434% more indexed pages and 97% more indexed links.
– B2B companies that blog generates 97% more leads per month.
– 91% of B2B marketers use content marketing.
– 86% of B2C marketers use content marketing.
– 62% of companies outsource content marketing
Wondering what are the top 3 digital marketing trends happening this year (2013)? Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile. It’s nevertheless important for business owners to not only always keep up to date with new trends but to take action fast as well. It’s mid-year 2013 now and what most marketers have predicted to be the next trends for digital marketing is becoming much more evident and obvious.
Let’s explore some of the important emerging trends.
This is probably the number 1 trend with the Internet getting much more integrated with mobile devices.
• Consequently, we’re seeing 30% of search queries happening from mobile devices.
• Mobile traffic accounts for 25% of total website traffic.
• In terms of rates, we saw an increase of 60.3% of internet use via mobile phone for the last 2 years.
Big brands are giving us signals and indication of the importance of mobile marketing:
• Apple App Store is going to be available in 32 more countries soon.
• Microsoft and Nokia are investing 18 million euros for mobile app development over 3 years.
• Another interesting fact is quite contrary to beliefs; mobile apps are still very much alive, with 64% of total mobile usage time spent on apps.
As for advertising itself, from 2011 to 2016, mobile advertising revenue is predicted to grow by 400%.
Social Media Marketing
• LinkedIn: Consequently, the most popular social media channel being used by marketers is LinkedIn with approximately 83% of marketers using it for content distribution.
• Facebook: Facebook continues to grow rapidly, boasting a 1.1 Billion monthly active user.
• Google Plus: While Google Plus is now the second largest social network with 200M+ users.
• Twitter: This year, twitter appears to be the fastest growing social network in terms of monthly active users at an average of 288 Million. The fastest growing age group happens to be between 55 to 64 year olds.
Digital Content Marketing
At the start of 2013, we say content marketing slowly but steadily gain importance. Mid-year, it’s rather definitive that content marketing is here to stay. Consequently, 91% of B2B marketers are using content marketing and 86% for B2C marketers. According to marketers content marketing helps to build brand awareness, lead generation as well as acquire and retain customers.
• B2B marketers are investing 26% of their total budget on content marketing
• ….while smaller businesses go as far as 42%.
• 62% of companies today outsource their content marketing efforts.
Big brands have already embraced content marketing: Coca Cola, Mint.com and AMEX for example. Coca Cola wants to create more storytelling opportunity through content creation, mint.com is seen as a pioneer in successful blog content marketing while AMEX is looking to add value and create resources via content marketing.
Use of content marketing channels by marketers:
• 79% Articles
• 74% Social Media Content
• 65% Blogs
• 63% eNewsletters
• 58% Case Studies
• 52% Videos
• 51% White Papers
• 46% Webminars
There are other areas where change and growing importance is happening; however, we’ve handpicked the top 3 where we see changing trends to share with you here: Mobile Marketing, Social Media Marketing and Digital Content Marketing
Reference: growingsocialmedia.com, smartinsights.com, the-cma.com, dotcominfoway.com