Thank you for contacting us!
Hear from us in no more than 24-hours!

Archives

We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia

comments
0

Once Upon A Time in Content Marketing Land [INFOGRAPHIC]

By | May 8th, 2014 03.36 AM | View all posts in Infographic

Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.

more

Continue reading >

comments
0

Post-Hummingbird: Link Building is Much Alive and Kicking. Says Who? Why, Google of Course!

By | Feb 24th, 2014 03.47 AM | View all posts in Tips & Tricks

While there is all the new hype on the rise of content marketing after the launch of Hummingbird, many online marketers end up questioning the importance of links? Has content marketing really become the new SEO and link building no longer matter? There’s many reasoning for and against this statement.

But one thing we want to flat-out share with you is: link building is not dead and is very much alive and kicking.

Our confidence level? Super high. Why? This is what Matt Cutts says in this video here:

“It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality for search results.”

So how does the rise of storytelling and content marketing factor into the equation. Link building has just gotten more advanced. Rather than building up link volume, Google and other major search engines are now very capable of identifying natural links from topic-relevant websites; a.k.a quality backlinks.

What this means is: if you’re still building your links via mass link building method as oppose to creating quality content to bring in natural traffic, then the probability of Google’s algorithm identifying your link building tactics has just gotten 1,000 times more probable compared to 4 years ago.

On the contrary, good marketing has always been about storytelling, the ability to reach your audience at an emotional and humane level. Good content engages the reader, persuades them and makes them believe in what they are seeing. If they like what they see, they’ll share it. And on the internet, how do you share? At its most basic level, via links. And it’s those natural links that would send positive ranking signals to Google to display your website higher in the search results.

So, content marketing isn’t exactly the new SEO, but in a way you could say: an upgraded, more advanced and sophisticated version of SEO. Do keep in mind, there are over 200 ranking factors, here we’re just saying links building is still one of the important factors not to be neglected and with it comes content marketing.

Continue reading >

comments
0

Declassifying Google’s Hummingbird Infographic [INFOGRAPHIC]

By | Oct 20th, 2013 09.38 AM | View all posts in Infographic

Google’s famous hummingbird algorithm officially rolled out this past September 27, 2013 which meant a whole of changes were coming to the SEO world. Many speculated if hummingbird was going to affect their rankings which have been in good standing even after the Penguin and Panda updates rolled out way back when. Many theories buzzed through SEO communities about its impacts but nobody could truly identify what hummingbird really did. Was it a just a cute name masking something big from Google? Maybe. Maybe not. It’s too early to pinpoint hummingbird’s real intention.

To non-SEO specialists (like you or me), the new algorithm makes searching a whole lot easier; results are pulled from websites and displayed on the front page in forms of interactive graphs, sliding image galleries or even showcasing music and videos. Life became simpler. Search queries although not exclusively keyword based, were showing results related to the search query regardless if it had the exact match keywords or not.

To better understand what this is or better known as Conversational Search/Query Search, here’s a breakdown of hummingbird in the form of cute birds in our very own Hummingbird infographic!

Declassifying Google's Hummingbird

Continue reading >