We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
Did you know you can search Google using your voice? For some it might be something new but for some its old news. This function was introduced back in June 2011 and only is supported in Google Chrome. Here’s a quick video on how to use the function.
Google’s Mobile Voice Study (Northstar Research) recently conducted a survey amongst 1,400 Americans across all age groups through an infographic which clearly shows who uses the voice function where and how they use it exactly. more
(Image Cr: madglory.com)
Before we begin, let’s take a closer look at each individual term means and what it means.
SEO – Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. – Wikipedia
Holistic – Relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts. – Webosis
As online marketing becomes more and more customer-oriented and customer-centric, businesses need to revise their online marketing strategies. Not only consumers, but even search engines like Google are turning their algorithm to cater to high quality content and more focused attention on social signals.
To understand the Holistic SEO better, we first need to take a look at what traditional or ‘old’ seo is and how it works. more
We all know Google get’s smarter and smarter by the second. Doing a quick search on LinkedIn for keyword ‘engineer’ and company ‘Google’ gives you an approximate employee count of 23,814. This is not the exact number of employees but just a fun estimate using the LinkedIn search function.
Page blocks basically refers to the different sections of your website. Below is an image depicting how a normal website could look like and how the a webpage could potentially be broken down into. This is very important as Google is getting better at recognizing the purpose for each block.
(image credit: searchenginewatch.com)
ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones are those like SMART Goals, SWOT Analysis, the 5Ps and 5Ms. Now, if you as a digital marketer is not familiar with ZMOT, perhaps it’s time to brush up on some digital marketing theories and concepts.
Let’s start from the very beginning…….
In 2005, A.G. Lafley, the CEO of Procter & Gamble brought about the “First Moment of Truth” (FMOT) which supposedly occurs at store shelves, when consumers contemplate between two brands; which to buy over the other. This marked the beginning of studies on what influences buyer’s decisions. So is the ZMOT theory the online counterpart of FMOT? Somewhat. Let’s see how. more
Does this sound familiar? You begin discussing online marketing with a friend and then you branch off into SEM, SEO, social media strategies and what not. Suddenly, you find yourself going into the nitty gritty details of each online marketing ‘school’ such as how exactly is the Adwords quality score calculated. (By the way, I call individual areas of online marketing ‘school’ as in, ‘school of thought’ because they can be very different and yet work together for the same goal. Here’s a good and eye-opening analogy: SEO vs SEM A Medical Analogy.)
Well anyway, that isn’t what this article is about. In this article, I’d like to share some 7 digital marketing blind spots that could easily be avoided but which marketers and brand owners alike tend to overlook; which is completely understandable and isn’t at all surprising given the number of ‘schools’ that branches out from digital marketing. Plus, the depth of each school is, at times just crazy. Talk technical SEO and you find yourself saying, ‘htm’, ‘css’, ‘tags’, ‘schemas’. Talk off-site SEO and you find yourself saying, ‘content’, ‘page rank’, ‘link profile’, ‘relevancy’.
Why not take a step back from the technicalities and take a wholesome view of the business for what it is? A business. You’ll then be able to identify loopholes and new opportunities from the bigger picture of things. Here are 7 common blind spots to get you started on your own analysis. Please keep in mind that this is from someone with more experience in online marketing for Asia and the APAC region.
Blind Spot #1
Over-optimizing your content for Google rankings. This is about writing long, keyword heavy pages with questions all over the place in your text for hummingbird to pick up. Again, take a step back and remind yourself why you’re doing SEO in the first place: sales and revenue. SEO-optimized text will help you rank but will the traffic that lands on your page actually click on that buy or book button considering the text you’ve published on the website. Optimization is good. Over optimization can hurt.
Blind Spot #2
Contrary to what many of us have been made to believe, Google is not the Internet. Of-course that’s where a large chunk of the traffic resides but if you’ve already gone through the long process of coming up with really good ad text and creative work for Adwords, then do set-up PPC campaigns for Bing and Yahoo as well. A few extra conversions on top of the efforts that have already been put into the creative thought process simply couldn’t hurt. If you’re worried about the time you have to spend optimizing the campaigns for Bing and Yahoo, worry not. Most likely the effort would be less than half of what you invest into Adwords because as we know it, there’s less traffic, hence less activity going on.
Blind Spot #3
Never lose focus of the ultimatum: sales and revenue. We talk a lot about engagement, website usability or which element looks prettier than the other. At the end of the day, it’s the alternative (pretty or not) that yields sales that should really matter.
Blind Spot #4
Analytics and data manipulation. Too often it is, that we as marketers and brand owners zone-in too deeply into the current task at hand; for instance reviewing content work, optimizing campaign bids and so on and so forth, that we forget to take a look at the bigger picture. Log into Google Analytics or its counterparts, and actually spend some time understanding the data and creating custom reports. You’ll discover some amazing insights and new ideas, strategies from there.
Blind Spot #5
Offline matters. Sometimes, we think of online too much that we forget the offline side of things. For instance, your leads could be a sign up form on your website but that does not mean your business cannot promote that sign-up web-page on billboards, posters on skytrains and so on. Offline channels help to drive online business and vice versa. Next time you think online, don’t forget to think offline as well.
Blind Spot #6
Ever so often we hear stories of successful viral campaigns. Fact is, going viral is not easy to achieve. While it’s healthy to try running projects designed to go viral, don’t go 100% all in. Chances are you’re up for disappointment. Split your efforts, have a sub-team working on viral designs and another team for the sure and steady methods (regular updates, weekly tips, quizzes, monthly giveaways, etc)
Blind Spot #7
Sometimes it’s not about exhausting all the possible channels such as PPC, referral traffic, banner ads, youtube, social, etc, but it’s about optimizing the same number of web traffic for higher sales and revenue. Online marketing is not just about traffic generation. It’s about retention, about customer experience, about relationships and product value. Think up-sells, product campaigns, e-cards, special gifts for certain customers to prompt returning buys and good ol’ word of mouth from happy customers.
Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.
Who says Google is cleaning up primarily English sites only? A few weeks ago, MyBlogGuest, which depending on arguments sake could be considered a link network, was penalized. This was followed by speculations about Google taking things a step further in terms of rounding up link and blog networks.
With the recent local link network clean-up that made it into international news with 7 Japanese link networks targeted by Google just yesterday, there is no doubt that Google’s clean-up extends to local websites and searches as well.
Perhaps the more reason to take Matt Cutts more seriously when he ‘hints’? After-all, it’s been a long time already since he mentioned the misuse of guest blogging for SEO purposes. So if link building effort is going down the drain yet links are still a very important ranking factor, where do businesses go from here?
The concept put forth by Google is actually pretty simple and goes along the lines of ‘If your website/product is good, it will sell’. As simple as that. If your product is good, a video about it on YouTube could go viral and build the much needed backlink signals naturally.
And there’s always good ol’ pay-per-click and display banner advertising to build website traffic if you’re having trouble with organic rankings for the time being.
Did you remember the internet when it was just so anonymous? Some person can write some stuff and never be credited for it? Others write something else and eventually everybody writes exactly the same thing but there’s no sourcing involved? Ah, those were the simple days of the internet. But simplicity doesn’t always stay simple, does it? Fast forwarding to 2014, a lot of things have changed in regards to the internet. Businesses are springing up as well as the increased use of the internet bringing people closer together in search for questions and answers to those questions. With that being said, lots of things have changed, including the authors who write up posts and articles for all to see.
If you remembered, years and years ago there was no such thing called Google Authorship or any type of authorship to begin with. Someone may just write something and all you see is a name. No face, no ‘Call-to-Action email me here’ prompts and what not. As far as the eye could see, it was just an article, with an author and a simple email link. But now, things are different. With more and more people writing up posts and articles, everybody wants to be known and fully credited for their work. People like to have their voice heard; it’s human nature.
How does Google Authorship come in? Google Authorship allows authors to link their Google+ profiles with their website their working on. With a bit of added (simple) coding here and there, you’re set! The faces of the authors who wrote the article will show up and it show how many people are within a person’s Circles—connections, for you old school folks. With Google Authorship, it shows that articles are in fact, written by people (and not robots) for good intention: To inform and help.
People enjoy seeing a name, a face linked to their articles. That’s how people become famous online, believe it or not.
So, the main conclusion of this article is: If you wish to spread the word out there about what you do and exposing who you are, Google Authorship is the best way to do it. Heck, you may even get some great backlinks naturally while you’re at it. So… why not?
For those trying to link their G+ profiles with their articles, here’s a simple tutorial from Google here.
Doodle for Google’s annual contest has just begun. The contest is not merely a creativity contest but encourages technology for today’s children. The winner of Doodle contest would get to showcase his/her work on Google’s homepage as Google’s logo for the day besides winning a $30,000 college scholarship and a $50,000 technology grant for his or her schooling (courtesy of Google for Education).
The contest is for children from Kindergarten to 12th grade and each kid is allowed to submit only one doodle by 20 March 2014.
Last year’s contest saw a total of 13,000 Doodle 4 Google submissions. Let’s see if 2014’s number will top that.
Doodle’s by Past Winners:
2013: Sabrina Brady, 12th grade
2012: Dylan Hoffman, 2nd grade
2011: Matteo Lopez, 2nd grade
2010: Makenzie Melton, 3rd grade
2009: Christin Engelberth, 6th grade
2008: Grace (Suryung) Moon, 6th grade
Learn more about the Doodle 4 Google contest here.
Spark Conference 2014 is here and Syndacast is one of the sponsors! There will be lots of prizes to be won and activities such as creating your own Digital Citizen Card. As such:
So where and when will all the fun start?
Hear what industry veterans have to say; from marketing strategist David Meerman Scott to Google’s Head of Thailand Marketing Khun Pornthip Kongchun and many more. (See all speakers). Our Founder and CEO, Wolfgang Jaegel, would be attending as an honored guest and draw prizes at 11:30 AM for 2 nights accommodation at any Novotel hotel in Asia (sponsored by ACCOR).
This is a great chance to meet up with an estimated number of 800 guests from leading companies and agencies. We look forward to seeing you there. Don’t forget to drop by our booth to say Hi!