Thank you for contacting us!
Hear from us in no more than 24-hours!

Archives

We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia

comments
0

Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader


more

Continue reading >

The Great Digital Marketing Trends of 2016

By | Nov 18th, 2015 08.19 AM | View all posts in Technology & Innovation

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

more

Continue reading >

comments
0

Why the ‘Viral Phenomena’ is not Content Marketing

By | Aug 28th, 2015 10.17 AM | View all posts in Marketing

Content Marketing is a term online marketers are all too familiar with; content marketing is about marketing content that appeals to people to promote brand awareness and develop brand loyalty. Over the years, content marketing flourished, giving rise to the importance of quality content, strictly outweighing quality over quantity. The essence of content marketing is limitless as content is extremely flexible and can be easily applied to various social media channels to spark awareness and audience engagement. While the essence of content marketing is about developing long-term quality content, however, it must be noted that content marketing does not relate to virality in the slightest.

Thinking man

So, why is virality not considered as content marketing?

more

Continue reading >

Facebook Overtakes Google in Referral Traffic

By | Aug 24th, 2015 02.34 AM | View all posts in Social Media Marketing

While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google).

Facebook Google Traffic Comparison

more

Continue reading >

comments
0

Be In Twitter to Be In Google

By | May 22nd, 2015 04.11 AM | View all posts in News and Updates

It’s official. The recent Google-Twitter partnership is sealed and it means Google has now regained access to Twitter’s Firehose; Twitter’s stream of tweets. Firing at 9,000 tweets per second, Firehose is about global real-time data.

For search marketers, we’ve seen the recent launch of the ‘In the News’ box that now appears in Google’s first page search. With the recent Google-Twitter partnership, it is quite clear in which direction Google is going: real-time, up-to-date data.

Google In the News BoxMoreover, Google now has direct access to that data without having to crawl and index each tweet, significantly cutting down on the lead time before a new tweet starts to show in search.

For digital marketers, the partnership has just further emphasized the growing importance of social media marketing. Perhaps with this partnership, having more and regular content on Twitter might mean better ranking and visibility?

Truth be told, this is not the first partnership between the two giants. The first one sizzled back in 2011. So why attempt another partnership? The difference really is that this time, the playing field has altered. Facebook has surpassed Twitter by far, while Google’s ultimate goal is to speed up search (The Ten Things We Know to Be True). It really is a win-win situation that may have considerable impact.

Continue reading >

comments
0

Google’s Mobile-Friendly Algorithm to Roll Out this April

By | Apr 6th, 2015 10.13 AM | View all posts in News and Updates

Google’s next major search update deeply focuses on delivering quality “mobile-friendly” search result rankings. The update is expected to be larger than previous Panda and Penguin algorithm updates.

Mobile-Friendly Matters more

Continue reading >

comments
0

5 (More) Tips to Make Your Content Flourish

By | Apr 2nd, 2015 05.02 AM | View all posts in Digital Marketing

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.

5 (More) Tips to Make Your Content Flourish

Let’s take a look at other strategies to use to boost your website’s overall appeal.

more

Continue reading >

comments
0

Play Pac-Man on Google Maps

By | Apr 1st, 2015 05.21 AM | View all posts in Blog

Each year on April 1st, companies will do their absolute best to fool us into believing false news or developing games for people to play. This year, Google Maps delivered hilarity on a retro scale. This year, Google brought us Pac-Man, the famous chomping game from the 1980’s.

Pacman on Google Maps
Pacman on Google Maps

Instead of the box-like arena present in the original Pac-Man, Google Maps used real streets and roads as the arena. Although, in respect, it can be quite challenging maneuvering around tight corners or roundabouts but veteran Pac-Man specialists should have no issues winning the game with ease.

Pacman Instructions
Pacman Instructions

Before playing the game, make sure the area is compatible! Not all streets and roads in the world are best suited for the game. The best cities to play Pac-Man are cities with numerous parallel streets, crisscrossing each other like blocks.

If players feel lazy to locate an actual place, click on “I’m feeling lucky” to be transported to another place!

The game’s quite simple; players will start off with five lives. Use the directional buttons on the keyboard to maneuver Pac-Man through the roads and avoid ghosts. Traverse through roads and streets and pick up fruity-flavored powerups and hunt ghosts!

Continue reading >

comments
0

Google Launches Mobile-Friendly Labels in Search Results

By | Nov 21st, 2014 03.07 AM | View all posts in News and Updates

Moving into the year 2015, we now have even more reason to create more mobile friend websites.

Google has been testing how to display ‘mobile-friendly’ and ‘not mobile-friendly’ icons during the past few month

mobile friendly icon display
But from their latest post, it seems they are not going with an icon but a text label instead in-front of the website description. This is how it will look like. more

Continue reading >

Emojis Officially a Search Term!

By | Oct 31st, 2014 06.30 AM | View all posts in Search Engine Optimization

Bing has just made it possible for search users to use Emojis (smileys) as search terms! Is that possible? Yes it is and you can check how it works on Bing already.

On October 27, 2014, this officially became possible. According to the company:

“With the explosion of mobile devices and the ubiquity of texting, it has become a shorthand language used by billions of us around the world,” wrote Nick Roberts, senior program manager at Bing Relevance & Intent, in a blog post. “We want you to be able to search the same way you communicate every day.”

Search works perfectly alright if you were to use a single emoji or in combination with other keywords and terms.

Here’s some screencaps of how emoji search would appear:

emoji 1

emoji 2

emoji 3

emoji 4

 

source: searchenginewatch.com

Continue reading >