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The Great Digital Marketing Trends of 2016

By | Nov 18th, 2015 08.19 AM | View all posts in Technology & Innovation

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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Google’s Mobile-Friendly Algorithm to Roll Out this April

By | Apr 6th, 2015 10.13 AM | View all posts in News and Updates

Google’s next major search update deeply focuses on delivering quality “mobile-friendly” search result rankings. The update is expected to be larger than previous Panda and Penguin algorithm updates.

Mobile-Friendly Matters more

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Google Rolled Out Update this July 2014. Codename: Pigeon

By | Jul 30th, 2014 09.27 AM | View all posts in Search Engine Optimization

Google recently rolled out another update. While many of us might have thought we’d experience a certain calmness before the next storm after the Hummingbird surprise, we are met with a new update. Google’s latest release, which we are referring to as Pigeon was recently rolled out this 24th July 2014.

google pigeon update

The new release is supposedly to display more relevant and accurate local search results. The changes would be visible in Google Maps and Google Web search. Who would feel the impact? It’s not too obvious just yet but you could expect local search result rankings to fluctuate quite a bit as well as web site referrals for local business listings.

Source: Read more here.

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Google Rolled-out Panda 4.0

By | May 26th, 2014 07.10 AM | View all posts in Search Engine Optimization

Google launched its latest Panda update! Incase you didn’t know yet. Earlier last week, Google’s Panda 4.0 went live. What was the update about? In short, it was to filter out websites with lots of low quality content out of the 1st page search results. Panda 4.0 is not just a data refresh; it’s in fact a major update that changes how the algorithm identifies websites.

Panda was first made its appearance in February 2011 and has had multiple updates since. Panda 4.0 has since shown more or less impact for about 7.5% of queries in English. This is considered high and to a degree whereby the regular user might notice the difference. How Panda effects other languages differs depending on the individual landscapes.

See Matt Cutt’s original tweet about the update: https://twitter.com/mattcutts/status/468891756982185985

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Declassifying Google’s Hummingbird Infographic [INFOGRAPHIC]

By | Oct 20th, 2013 09.38 AM | View all posts in Infographic

Google’s famous hummingbird algorithm officially rolled out this past September 27, 2013 which meant a whole of changes were coming to the SEO world. Many speculated if hummingbird was going to affect their rankings which have been in good standing even after the Penguin and Panda updates rolled out way back when. Many theories buzzed through SEO communities about its impacts but nobody could truly identify what hummingbird really did. Was it a just a cute name masking something big from Google? Maybe. Maybe not. It’s too early to pinpoint hummingbird’s real intention.

To non-SEO specialists (like you or me), the new algorithm makes searching a whole lot easier; results are pulled from websites and displayed on the front page in forms of interactive graphs, sliding image galleries or even showcasing music and videos. Life became simpler. Search queries although not exclusively keyword based, were showing results related to the search query regardless if it had the exact match keywords or not.

To better understand what this is or better known as Conversational Search/Query Search, here’s a breakdown of hummingbird in the form of cute birds in our very own Hummingbird infographic!

Declassifying Google's Hummingbird

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What is Social SEO?

By | Jul 26th, 2013 09.00 AM | View all posts in News and Updates

Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece.

What does this have to do with SEO? A lot. As rumors go, SEO is dying. Many people don’t see the positive side of SEO as many term the word ‘dirty’. SEO is mostly attributed to creating accessible websites with high quality content, is heavily keyword optimized and contains no broken links. Sure, the website may link to other high quality websites to gain “link juice” to boost up ranking but that’s just the jist of it. SEO is aimed to cater results to be shown in Google’s first page.

Social SEO
Image Credit: postano.com

So why is Social SEO is important when actual SEO is possibly dying off? Social Media search now encompasses approximately 32% of discoverable search results in Google. Google itself displays only 13% of organic results. As people are spending more time on their smart phones, searches are now optimized to show results based on the user’s geographical location, language and so forth.

Social Media SEO is creating a bigger impact than expected, increasing by 25% since 2011 according to user surveys based upon people who use social media as their main search tools. People like to talk. People like to share. With the nature of social media, all of this is possible; news spreads quickly by likes, shares, reblogging, re-tweeting are such examples. Almost with every piece of news, multiple hashtags are used to highlight keywords without resorting to spamming the content.

The benefits of social media is that these services does not limit a person to one device. Therefore, news can be read and shared anytime, anywhere.

The more people talk, like, share and use hashtags, the better the keyword ranks. There’s no need for particular methods to boost keywords and their content; with Google’s ever changing algorithm and spiders crawling the web, there is really no need to be completely Google-dependent any more. Social media is taking over search engines, to produce the results you want and displaying the news you want to read.

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Google’s Algo Tweak: Bad Mobile Website Can Hurt Rankings

By | Jun 24th, 2013 07.54 AM | View all posts in News and Updates

Google has just very recently launched a new algorithm update to target spam queries such as ‘payday loans’. Along with the recent tweak, Google has given a ‘heads up’ that a bad mobile website would affect rankings as well. This is currently broadly explained as such, “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”

From Google’s webmaster blog post, we learn how to optimize for the update:

1. Ensure that the same URL that shows content for desktop users do not show an error page on smartphones.

2. Ensure that when a desktop page redirects user to the smartphone-optimized website, it’s to a relevant page. In other words, blanket redirect to your mobile homepage should now be avoided.

Google’s advices to configure websites to both display and work well on mobile devices: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible.” With this latest piece of news, it’s without doubt that Google’s saying it likes responsive web designs as oppose to a mobile version that runs on a subdomain or dynamic serving of content.

Then again, most websites are seeing increased mobile-base traffic, up to 50% for many websites. So it’s probably a good time to re-visit mobile search strategies. Trends are suggesting that it’s only a matter of time before mobile search volume catches up.

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