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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader


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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in Marketing

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more

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To like or to “dislike”, that is the question

By | Oct 30th, 2015 03.30 AM | View all posts in Social Media Marketing

Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.

FB social media

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Is Thailand Ready for Instagram?

By | Oct 1st, 2015 10.32 AM | View all posts in Social Media Marketing

Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity through visual language. People can get connected around the globe and how we communicate is simple! Just capture and share.

Instagram was born in 2010. He is a baby with lovable charisma as he gains warm welcome from the earth just like when we embrace Facebook. It is notable that Facebook is already 12 years old in 2015, but some online marketers fortune that the little Instagram will seize the social media throne one day. Whether they are friends or frenemies, it is note-worthy for us to prepare for Instagram.

Looking at the timeline, it takes less than five years to become the app almost everyone has! Why? I believe the Instagram users loves to see and to be seen. They have a chance to be photographers despite the level of amateur to the professional. Some users definitely own smartphones, DSLR, mirrorless lens, retro cameras, compacts and etc. Things get snapped and shared easier when you carry a multifunctional smartphone all the time. Just tap-tap and you can give love to the photos you like(or the person who uploads it A-hem!)

Instagram Photos

Credit: Instagram Thailand

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Facebook Overtakes Google in Referral Traffic

By | Aug 24th, 2015 02.34 AM | View all posts in Social Media Marketing

While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google).

Facebook Google Traffic Comparison

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Understanding the Principles of Native Advertising

By | Jun 26th, 2014 09.17 AM | View all posts in Marketing

You may come across the term ‘Native Advertising’ and you may wonder what it is. Is it another form of advertising? What does it have to do with me? Native advertising is a type of advertising that is growing in size and numbers and it’s done in such a way it doesn’t intrude the user’s experience. Native Advertising is all about content and the context that surrounds it.

Native advertising is everywhere; Facebook, Twitter, StumbleUpon and even BuzzFeed (especially the latter) has strong elements of Native Advertising. According to flipthemedia.com, Native advertising is a an undisguised form of advertising that many people would like to read, comment and share.

Examples of the advertising can be seen in Facebook. The social media site allows anybody to promote posts or stories to friends, page followers directly into their feeds. Twitter offers the same mechanic as Facebook.

See the “Promoted” yellow arrow there? When scrolling through your Twitter feed, you’ll be stumbling upon tweets, which in this case, is the original content. Just like any other tweets, you can simply engage with it, retweet, favorite it or become friends with the user.

Due to the the increased amount of ad awareness this year (and possibly the next), many businesses are finding ways to catch the user’s attention and traditional ads are getting dull, and fast. Many people (like myself) tend to overlook ads simply because they’re annoying and it doesn’t relate to my interests. However, with the addition of Native advertising, the ads shown in my feeds, regardless of website/social platform, to cater to my interest and I can interact with them directly. It’s a smart way of advertising, though. Many people who are exposed to Native advertising have a higher probability to click, engage with the ads and purchased the advertised item/service.

You see, there is nothing special with these ads; they will appear normally on a website or in your feeds alongside the other stuff you see daily. They’re purposely done in a less intrusive way.

To better understand the purpose and impacts of Native advertising, check out this awesome infographic by Mashable.com

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Once Upon A Time in Content Marketing Land [INFOGRAPHIC]

By | May 8th, 2014 03.36 AM | View all posts in Infographic

Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.

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Your Facebook Life

By | Feb 5th, 2014 04.07 AM | View all posts in News and Updates

If you check your Facebook account several times a day, chances are you’ve already seen this. Seen What? Your Facebook Life. Yes, you.

A video about your life on Facebook ever since you first created an account went live online on Tuesday. It’s basically an automated tool that aggregates your photos into a short video story. The 62 seconds clip, titled “A Look Back” commemorates the 10th anniversary of the social network, which was founded by Mark Zuckerberg and four classmates at Harvard University on February 4, 2004.

People often ask if I always knew that Facebook would become what it is today. No way,” wrote Zuckerberg. Read the full post here on Facebook

And while you’re at it, why not check out what Zuckerberg has in store for you in your own A Look Back video.

Facebook a Look Back Video

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Blackberry 10 Gets Facebook App Update

By | Aug 7th, 2013 09.25 AM | View all posts in Technology & Innovation

Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience.

Users will be able to experience a fresh look toward their pages depending on the type of subscribed feeds as well.

This update is free.

Blackberry z10
Image from: abcnews.go.com

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What is Social SEO?

By | Jul 26th, 2013 09.00 AM | View all posts in News and Updates

Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece.

What does this have to do with SEO? A lot. As rumors go, SEO is dying. Many people don’t see the positive side of SEO as many term the word ‘dirty’. SEO is mostly attributed to creating accessible websites with high quality content, is heavily keyword optimized and contains no broken links. Sure, the website may link to other high quality websites to gain “link juice” to boost up ranking but that’s just the jist of it. SEO is aimed to cater results to be shown in Google’s first page.

Social SEO
Image Credit: postano.com

So why is Social SEO is important when actual SEO is possibly dying off? Social Media search now encompasses approximately 32% of discoverable search results in Google. Google itself displays only 13% of organic results. As people are spending more time on their smart phones, searches are now optimized to show results based on the user’s geographical location, language and so forth.

Social Media SEO is creating a bigger impact than expected, increasing by 25% since 2011 according to user surveys based upon people who use social media as their main search tools. People like to talk. People like to share. With the nature of social media, all of this is possible; news spreads quickly by likes, shares, reblogging, re-tweeting are such examples. Almost with every piece of news, multiple hashtags are used to highlight keywords without resorting to spamming the content.

The benefits of social media is that these services does not limit a person to one device. Therefore, news can be read and shared anytime, anywhere.

The more people talk, like, share and use hashtags, the better the keyword ranks. There’s no need for particular methods to boost keywords and their content; with Google’s ever changing algorithm and spiders crawling the web, there is really no need to be completely Google-dependent any more. Social media is taking over search engines, to produce the results you want and displaying the news you want to read.

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