We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia

On October 3^rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader

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In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

• Why Go Digital?
• Why Digital Matters for Travel Industry?
• Online Marketing with Syndacast in the travel industry

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On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.

The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.

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The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.

Let’s take a look at other strategies to use to boost your website’s overall appeal.

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What are Millennials? You’ve probably heard this term many times but you’re unable to place a finger on it (without cross-referencing to Google). Millennials are people who are born in the early 1980’s to 2000 and are between the ages of 18-34. As digital marketing is moving rapidly in conjunction with advancing technologies, so are people’s expectations. People expect things to be simpler (or delivered on a silver platter). In this day and age, quality, strategy and adaptability are the keys to progressing forward in reaching out to customers. Digital marketing is evolving to cater to millennials and better retain this age group as their primary customers.

Let’s put it into perspective; the marketing landscape has dramatically shifted from 20 years ago. Granted, traditional marketing is still in use but it may not be as effective as it was back in the days. Today, many businesses shift to the online platform to gain a strong, social presence. It is essential for businesses to have accounts such as Facebook, Twitter, LinkedIn and Google Plus as a means to reach out and retain. Why does it matter to millennials? It matters a lot more than you think. A large chunk of the world’s population is made up of millennials and as a business, it’s imperative to ask: How do you adapt your business model to cater to this group? What do you have to do to gain their attention? How can you reach out to them to purchase your services and products? more

Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.

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The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

• Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
• Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
• Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
• Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story which applies to content marketing, if done right.

What type of content should be on your website? Content that describes what your service is about. For example, for Syndacast, the expressed content is based on facts and data gathered through testing efforts then showcasing the results. Using short and long sentences is the key to capturing the audiences’ attention prompting them to read on. And let’s not forget: Keywords! Using appropriate keywords such as your business name or keywords that describe your business is the key for Google to locate your page. Do not, in no way, stuff your page with excessive keywords!

By writing content, you build a relationship with your audience. You want them to get to know you and your business. You want to share the same passion, hence you’re on the same page. Creating a business isn’t all about profits but it’s about understanding what the customer wants and how you can best achieve it using the tactics and strategies you devised.

Simply, it’s a two-way process; the customer chooses your business to help them and in return, your business gets paid. Keep in mind to uphold what is written on your website!

Should I use images? Use images that convey a message to the reader. The best type of images to use are Infographics, information laid out in readable, graphics. Your graphics should, again, contain content that is relevant to your website. Spamming a website with images, however, is not recommended because it slows your page load time significantly and contains a higher chance of not loading properly.

Use images when necessary to convey a message.

Should I use social media? Absolutely! Content marketing is dependent on any form of social media: Facebook, Twitter, Tumblr, Reddit, Pinterest and more. The more engaging your content is the better. It’s recommended to have content that is news worthy which can be liked and shared. The more likes and shares, the more people learn about you, your business and your website. The world revolves around social media networking thus, news spreads much faster.

Are forums a good idea? Forums are a great way to talk to your audience. Engage in posts by replying to questions and inquiries posted. If your website doesn’t contain any forums, replying email is a great way to talk to your audience as well. Although it will seem less engaging, your response still provides your audience with the information they need in order to let them decide to use your service or not.

In conclusion, there are a myriad of ways to get your business recognized but most importantly, everything depends on the content you provide. Answer the 5 W’s and your business is off to a good start. People like to read and learn new things. If you can provide essential information in your descriptions, you can be sure your audiences will come back for more.