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The Great Digital Marketing Leap of 2015

By | Sep 10th, 2015 10.15 AM | View all posts in Social Media Marketing

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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Paid Media, Earned Media, Owned Media … now it’s time for CRO!

By | Aug 10th, 2015 08.50 AM | View all posts in Digital Marketing

Get to know the humble yet mighty CRO through these simple questions:

  1. What is CRO?

CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers.

Conversion Rate Optimization

Credit: marketingzone.ru

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From A Digital Marketer to Another

By | Jun 10th, 2015 07.16 AM | View all posts in Digital Marketing

I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was the difference in the ideal marketer’s traits that she found may pose to be a challenge. Online Marketers are in fact one of the most meticulous creatures on earth. Let me show you why I say this.

Flexibility & Planning

The digital space is always changing and as an online marketer, you’d need to continuously learn as well as unlearn things to be able to adapt. What could be a bizarre idea today might turn out to be the next big thing before the year ends. The challenge isn’t so much about adapting but how to do it the smart way. In other words, it’s about adapting with direction and coming up with short term plans on how best to adapt.

A good charted out plan can pilot Digi-marketers onto the correct path and help them recognize and achieve their goals and objectives. A well-constructed Social Media Marketing calendar could help determine the objective of each post, when to post and budget allocations per se. Nevertheless, with the ever changing landscape, digital marketers would need to be ready to change their plans on the spot and perhaps several times throughout the course of a campaign.

Digital Marketer
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5 (More) Tips to Make Your Content Flourish

By | Apr 2nd, 2015 05.02 AM | View all posts in Digital Marketing

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.

5 (More) Tips to Make Your Content Flourish

Let’s take a look at other strategies to use to boost your website’s overall appeal.

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Digital Summit: Online Solutions for Hotels 2014 Event

By | Sep 16th, 2014 07.55 AM | View all posts in Event

On October 1st, 2014 Syndacast will hold an event, Digital Summit: Online Solutions for Hotels 2014 at the Amari Ocean Pattaya.

digital summit pattaya

The event is focused on Hotel and Hospitality sectors, focusing on the effective use of digital media in the respective niche. The event will host several interactive workshops and Q&A sessions.

The event will feature keynote guest speakers:

+ Wolfgang Jaegel, Syndacast Founder & CEO

+ Doy Moreau, Chief Marketing Officer

+ Oliver Wilke, Head of Business Development

+ Special Guest Speaker

In addition to the event, guests will receive FREE lunch and a chance to win 1 of 3 lucky draw prizes.

To register for the event, please click here.

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Digital Marketers Guide to Seducing the Millennials

By | Jul 18th, 2014 09.04 AM | View all posts in Digital Marketing

What are Millennials? You’ve probably heard this term many times but you’re unable to place a finger on it (without cross-referencing to Google). Millennials are people who are born in the early 1980’s to 2000 and are between the ages of 18-34. As digital marketing is moving rapidly in conjunction with advancing technologies, so are people’s expectations. People expect things to be simpler (or delivered on a silver platter). In this day and age, quality, strategy and adaptability are the keys to progressing forward in reaching out to customers. Digital marketing is evolving to cater to millennials and better retain this age group as their primary customers.

Let’s put it into perspective; the marketing landscape has dramatically shifted from 20 years ago. Granted, traditional marketing is still in use but it may not be as effective as it was back in the days. Today, many businesses shift to the online platform to gain a strong, social presence. It is essential for businesses to have accounts such as Facebook, Twitter, LinkedIn and Google Plus as a means to reach out and retain. Why does it matter to millennials? It matters a lot more than you think. A large chunk of the world’s population is made up of millennials and as a business, it’s imperative to ask: How do you adapt your business model to cater to this group? What do you have to do to gain their attention? How can you reach out to them to purchase your services and products? more

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The 4 Fundamentals of Content Marketing

By | Jul 14th, 2014 04.05 PM | View all posts in Digital Marketing

Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or spreading the news has never been easier. However, for many business, the concept of content marketing is still brand new and therefore, they may not be ready to step out of their comfort zone (in reference to traditional marketing methods).

To better understand what content marketing is about, this is a brief introducing to understanding the four fundamentals of this form of marketing.

The 4 Fundamentals of Content Marketing
The 4 Fundamentals of Content Marketing

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Trends Digital Marketers Must Know in 2014 for Southeast Asia

By | Jun 9th, 2014 03.09 AM | View all posts in Infographic

If you are looking to advance your business or online campaign in Southeast Asia, here are some important statistical data you just might want to learn about before you start. We have broken the infographic down into 5 different sections so you can easily grasp everything important under each header. Listen up closely if you’re business is related to “Organic Food”.

digital-trend

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7 Easily Avoidable Digital Marketing Blind Spots

By | May 28th, 2014 05.11 AM | View all posts in Tips & Tricks

Does this sound familiar? You begin discussing online marketing with a friend and then you branch off into SEM, SEO, social media strategies and what not. Suddenly, you find yourself going into the nitty gritty details of each online marketing ‘school’ such as how exactly is the Adwords quality score calculated. (By the way, I call individual areas of online marketing ‘school’ as in, ‘school of thought’ because they can be very different and yet work together for the same goal. Here’s a good and eye-opening analogy: SEO vs SEM A Medical Analogy.)

Well anyway, that isn’t what this article is about. In this article, I’d like to share some 7 digital marketing blind spots that could easily be avoided but which marketers and brand owners alike tend to overlook; which is completely understandable and isn’t at all surprising given the number of ‘schools’ that branches out from digital marketing. Plus, the depth of each school is, at times just crazy. Talk technical SEO and you find yourself saying, ‘htm’, ‘css’, ‘tags’, ‘schemas’. Talk off-site SEO and you find yourself saying, ‘content’, ‘page rank’, ‘link profile’, ‘relevancy’.

Why not take a step back from the technicalities and take a wholesome view of the business for what it is? A business. You’ll then be able to identify loopholes and new opportunities from the bigger picture of things. Here are 7 common blind spots to get you started on your own analysis. Please keep in mind that this is from someone with more experience in online marketing for Asia and the APAC region.

Blind Spot #1

Over-optimizing your content for Google rankings. This is about writing long, keyword heavy pages with questions all over the place in your text for hummingbird to pick up. Again, take a step back and remind yourself why you’re doing SEO in the first place: sales and revenue. SEO-optimized text will help you rank but will the traffic that lands on your page actually click on that buy or book button considering the text you’ve published on the website. Optimization is good. Over optimization can hurt.

Content Optimization

Blind Spot #2

Contrary to what many of us have been made to believe, Google is not the Internet. Of-course that’s where a large chunk of the traffic resides but if you’ve already gone through the long process of coming up with really good ad text and creative work for Adwords, then do set-up PPC campaigns for Bing and Yahoo as well. A few extra conversions on top of the efforts that have already been put into the creative thought process simply couldn’t hurt. If you’re worried about the time you have to spend optimizing the campaigns for Bing and Yahoo, worry not. Most likely the effort would be less than half of what you invest into Adwords because as we know it, there’s less traffic, hence less activity going on.

Google is Not the Internet

Blind Spot #3

Never lose focus of the ultimatum: sales and revenue. We talk a lot about engagement, website usability or which element looks prettier than the other. At the end of the day, it’s the alternative (pretty or not) that yields sales that should really matter.

Sales and Revenue

Blind Spot #4

Analytics and data manipulation. Too often it is, that we as marketers and brand owners zone-in too deeply into the current task at hand; for instance reviewing content work, optimizing campaign bids and so on and so forth, that we forget to take a look at the bigger picture. Log into Google Analytics or its counterparts, and actually spend some time understanding the data and creating custom reports. You’ll discover some amazing insights and new ideas, strategies from there.

Analytics and Data

Blind Spot #5

Offline matters. Sometimes, we think of online too much that we forget the offline side of things. For instance, your leads could be a sign up form on your website but that does not mean your business cannot promote that sign-up web-page on billboards, posters on skytrains and so on. Offline channels help to drive online business and vice versa. Next time you think online, don’t forget to think offline as well.

Offline Channels

Blind Spot #6

Ever so often we hear stories of successful viral campaigns. Fact is, going viral is not easy to achieve. While it’s healthy to try running projects designed to go viral, don’t go 100% all in. Chances are you’re up for disappointment. Split your efforts, have a sub-team working on viral designs and another team for the sure and steady methods (regular updates, weekly tips, quizzes, monthly giveaways, etc)

Sure and Steady

Blind Spot #7

Sometimes it’s not about exhausting all the possible channels such as PPC, referral traffic, banner ads, youtube, social, etc, but it’s about optimizing the same number of web traffic for higher sales and revenue. Online marketing is not just about traffic generation. It’s about retention, about customer experience, about relationships and product value. Think up-sells, product campaigns, e-cards, special gifts for certain customers to prompt returning buys and good ol’ word of mouth from happy customers.

Customer Retention and Relations

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Digital Marketing at the British Chamber of Commerce

By | Mar 27th, 2014 08.54 AM | View all posts in News and Updates

“Digital Marketing…..the better way for audience targeting…”, says Wolfgang Jaegel.

On March 26, 2014, Wolfgang was invited as a guest speaker for the British Chamber of Commerce Thailand (BCCT) Evening Presentation. The topic? If it’s by Wolfgang, none other than Digital Marketing!

The event which ran from 18:30 – 20:30 Hrs at the Continent Hotel Bangkok was a success.

Download slide presentation from event here: Digital Marketing – the better way for audience targeting

Wolfgang BCCT Presentation

Wolfgang BCCT Presentation - Audiences

Wolfgang BCCT Presentation

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