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What is Content Amplification?

By | Oct 10th, 2016 06.00 PM | View all posts in Marketing

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a look at the conventional channels people use to amplify their content.

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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader


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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in Marketing

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more

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Why Digital Matters for Travel Industry?

By | Jul 1st, 2016 03.15 AM | View all posts in Technology & Innovation

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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2016 : Digital transformation and its mighty impact in tourism industry

By | May 26th, 2016 07.31 AM | View all posts in Digital Marketing

On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.

Sparkcon 2016

The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.

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Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in Marketing

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand. more

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The Great Digital Marketing Trends of 2016

By | Nov 18th, 2015 08.19 AM | View all posts in Technology & Innovation

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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[Infographic] The State of Mobile Marketing 2016

By | Nov 10th, 2015 04.59 AM | View all posts in Infographic

Deciding on how to allocate your mobile marketing budget for 2016? Let’s take a look at some key statistics to help you decide.

mobile marketing more

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Is Thailand Ready for Instagram?

By | Oct 1st, 2015 10.32 AM | View all posts in Social Media Marketing

Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity through visual language. People can get connected around the globe and how we communicate is simple! Just capture and share.

Instagram was born in 2010. He is a baby with lovable charisma as he gains warm welcome from the earth just like when we embrace Facebook. It is notable that Facebook is already 12 years old in 2015, but some online marketers fortune that the little Instagram will seize the social media throne one day. Whether they are friends or frenemies, it is note-worthy for us to prepare for Instagram.

Looking at the timeline, it takes less than five years to become the app almost everyone has! Why? I believe the Instagram users loves to see and to be seen. They have a chance to be photographers despite the level of amateur to the professional. Some users definitely own smartphones, DSLR, mirrorless lens, retro cameras, compacts and etc. Things get snapped and shared easier when you carry a multifunctional smartphone all the time. Just tap-tap and you can give love to the photos you like(or the person who uploads it A-hem!)

Instagram Photos

Credit: Instagram Thailand

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The Great Digital Marketing Leap of 2015

By | Sep 10th, 2015 10.15 AM | View all posts in Social Media Marketing

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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