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Syndacast on Omnichannel Marketing and Customer Experience

By | Apr 23rd, 2018 05.07 PM | View all posts in Videos

Today 23 April 2018, at The Landmark Hotel Bangkok, our Company Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers, business owners and executives from various brands in Thailand.

Tom’s session includes many exciting highlights on the importance of providing an end-to-end customer experience in today’s digital world. According to Tom, technology changed the world, so much in the last 10 years, from human culture, to our own critical thinking as well as the economy we live in. Technology has been tearing down many businesses while creating many new opportunities. Consumers’ behavior has changed and marketers are in the middle of a more competitive marketplace than ever. The business competition has shifted from just products and pricing to deep knowledge and understanding of customers of which big and small data act as a backbone. Tom also stressed how important it is to collect the data and provide great experience at a digital and physical store, and the linkage between online and offline.

Moving forward, Tom also gives various examples of how different digital brands work hard to retain loyalty which is also another big issue in the marketplace today. Furthermore, he goes on to point out the existing problems in marketing these days as well as the rising trend of marketing automation methods that can assist human to do a better job. And everything goes back to the goal of providing a great customer experience along their journey.

“We talk a lot about Omnichannel, but most Asian agencies and marketers are still operating multi-channel and cross-channel campaigns. There are a lot of obstacles to Omnichannel, mainly due to the lack of tools and technology, but we have to start today or you will keep wasting more budget.”

In the conclusion, Tom explains how he sees the future of marketing and the very next step that businesses should do in dealing with big and small data.

And finally, Tom’s one-hour talk ends with various questions and answers, from how to deal with negative comments on social media, to the operations of Omnichannel marketing.

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PPC Automation is the New Nanny

By | May 11th, 2017 03.21 AM | View all posts in Technology & Innovation

I would like to congratulate you if you are reading this. You have found your way to triumph in the marketing field, for we only guide you to success with honest and useful articles. I know that success and hard work go hand in hand, but it doesn’t always have to be that way. Let me tell you how.

During Songkran Holiday, I found myself lying around looking for a nanny to take care of my campaigns. Well, figuratively. But who would want to work during holidays, right? However, as a Digital marketer, work stretch 24 hours. Thanks to my laziness, it has brought me to this awesome Google Adwords feature. Without further ado, allow me to introduce you to our new nanny—PPC Automation.

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What is Content Amplification?

By | Oct 10th, 2016 06.00 PM | View all posts in Marketing

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a look at the conventional channels people use to amplify their content.

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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader


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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in Marketing

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more

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Why Digital Matters for Travel Industry?

By | Jul 1st, 2016 03.15 AM | View all posts in Technology & Innovation

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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2016 : Digital transformation and its mighty impact in tourism industry

By | May 26th, 2016 07.31 AM | View all posts in Digital Marketing

On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.

Sparkcon 2016

The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.

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Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in Marketing

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand. more

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The Great Digital Marketing Trends of 2016

By | Nov 18th, 2015 08.19 AM | View all posts in Technology & Innovation

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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[Infographic] The State of Mobile Marketing 2016

By | Nov 10th, 2015 04.59 AM | View all posts in Infographic

Deciding on how to allocate your mobile marketing budget for 2016? Let’s take a look at some key statistics to help you decide.

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