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On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.
The points discussed in at the forum were:
1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.
First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more
Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.
The event took place at Galileo headquarter in Bangkok and covered the following main topics:
On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.
The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.
Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.
Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.
The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!
A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.
While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google).
Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.
Doing business has drastically changed these past few years. It is no longer about making sure you have an online presence for your business; that is a given. Try doing a mental list of your competitors; do they have some sort of website running? More than likely the answer is yes.
Having a website for your business is not an option anymore but a must. It’s because the world has turned digital, and your market and consumers along with it. So if simply having a website no longer makes the cut what does? Running banners? Adwords? Doing SEO? Why yes, of course, but there’s more to it now.
Online business success is now all about staying up-to-date with digital trends; especially keeping an eye out for emerging trends and to quickly adapt your business accordingly. Now, if you haven’t had the time to look into what’s new and coming your way, we have. So what should you look out for this year onwards? None other than: Mobile, Social Media and Content Marketing. Why? Here’s why:
– Global smartphone users will reach 2 billion by 2015.
– Across all industries, mobile internet traffic is increasing at a rate of 3.5% per month.
– Tablet users access search 73.9% of the time. More than any other devices.
– Mobile share of internet traffic increased by 25% this year.
– Out of 4 billion mobiles in use, 1.08 billion are smartphones.
– Mobile web traffic share has increased from 5.42% in Q1 2012 to 10.44% in Q1 2013.
– Tablet web traffic share has increased from 5.93% in Q1 @012 to 10.58% in Q1 2013.
– The fastest growing Facebook and Google Plus demographics are users between 55 to 64 years old (56% in Google Plus and 46% in Facebook).
– Other social media networks such as LinkedIn has over 200 million users.
– Every 2 seconds, a new member joins LinkedIn.
– Pinterest has over 50 million users.
– 40 million photos are uploaded to Instagram daily.
– In Q1 2013, Facebook sees 665 million active users daily.
– 80% of users prefer to connect with brands on Facebook.
– 23% of Facebook users check their account at least 5 times every day.
– Twitter sees a 44% growth rate form 2012 – 2013.
– There are over 288 million active twitter users daily.
– YouTube has over 6 billion hours of video watched per month.
– There are over 1 billion unique monthly visitors to YouTube.
– Google Plus has over 359 million monthly active users.
– 33% of active users have grown between 2012 – 2013 on Google Plus.
Content Marketing Trends:
– Content is the top reason why people follow social media.
– 68% of consumers spend time reading content from brands they’re interested in.
– 37% of marketers claim blogging is the most valuable type of content marketing.
– Companies with over 10,000 employees use 18 different content marketing tactics.
– Articles with images get 94% more views.
– 62% of marketers blog or plan to blog in 2013.
– Blogs give websites 434% more indexed pages and 97% more indexed links.
– B2B companies that blog generates 97% more leads per month.
– 91% of B2B marketers use content marketing.
– 86% of B2C marketers use content marketing.
– 62% of companies outsource content marketing