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8 Best Practices for A High Converting Landing Page

By | Jul 2nd, 2014 09.32 AM | View all posts in Tips & Tricks

A landing page is all about a clean website and presenting itself on a professional (or semi-professional) levels. There are many types of landing pages around and they all share the same concept: All landing pages are designed to help the user find what they’re looking without going out of their way to do so. These pages are based on intricate (but not messy) coding and intuitive design.

Optimizing Color: Color is more than just pretty shades and hues mashed together. Many websites conduct color-based research to determine what colors appeal to men and women. By understanding the psychology of color for business, brands have designed their websites in order to tap into their consumer’s color preferences and to keep them interested. Determine what types of colors clash or contrast each other.

Color evokes all sorts of emotions, depending on the type of service or product it will offer. Blue, for example is the color of truth, honesty and strength. The two biggest social media giants (Facebook and Twitter) use blue to represent their brand. Do you think it’s a coincidence? Certainly not!

Psychology of Color
Image credit: Entrepreneur.com & Getty Images

Remove Distractions: It’s all about minimalism nowadays. That means, keeping it simple and clean. A website with too many distractions is bound to have high bounce rates. Elements such as flash banners and unnecessary gifs devalue the credibility of your website. Best practice is to remove all types of distractions so your audience’s eyes can fluently travel across your page easily.

One Call to Action Button: Sometimes there’s an element of overdoing it. Sure, you would like to sell your product but having too many ‘Buy Now’ buttons can scare away potential customers. It’s recommended to have only one CTA button on a single page. Like color, the CTA button must stand out from the rest of the website. For example, a dark-themed website may include a bright CTA buttons: Red, orange, green or blue but certainly not white or grey. Your CTA button should also be supported by relevant content as well… Or in some cases, arrows to guide your audience where to click!

E-Commerce: Avoid causing a headache to your audience by omitting registration steps when adding products to cart or checking out. Make check-outs as simple as possible.

Content Matters: Although your landing page needs to be visually appealing, the content that goes with it needs to be equally relevant. Avoid duplicate content, low-quality content and be clear on what your website is about.  For example, if your website is about selling cakes, don’t introduce topics that aren’t relevant to your niche. Sure, you can extend into posting about baking utensils and equipment, frosting techniques but certainly not about how to gain 20 pounds in a week! Keep it your content relevant and fresh. Best practice? Update often but not too, too often.

No More Messy Codes: It’s a real pain when trying to code according to the proposed design. Keep the coding clean and structured. With the introduction of HTML5 and its smart tools, coding has evolved to become much more simplistic. If you need help with designing a website, why not try out WordPress’s premium themes? Many of the themes are minimalist in style and color. Plus, many designs nowadays are responsive so you don’t have to worry about your website appearing distorted on mobile phones or tablets.

Sharing is Caring: In the expansive world of the internet, word travels fast thanks to social media. It’s a good practice to integrate social media buttons onto your landing page so you can share it. Your social sharing buttons should be located above the fold or at the bottom of posts.

Trust: A website is all about trust between your brand and the potential customer. Create a sense of trust by including testimonials, success stories or even trust badges on your landing page. Avoid cluttering your page with certification stamps and add a couple of stamps at the top of your page and several stamps at the bottom. Websites with authentic privacy certification stamps or testimonials from credible websites allow the audience to feel safe and secure.

In conclusion, the advised tips are aimed to help you create a smart, flexible and credible landing page that can minimize bounce rates and boost your website’s conversion rates. If you’re unsure of what works and what doesn’t, consider implementing A/B testing tools to determine what design ‘rings’ well with your customers.

It’s all about trial and error but once you get the hang of it, your landing page would be in fact, converting nicely for years to come!

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Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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The Importance of Content Marketing

By | Aug 1st, 2013 10.39 AM | View all posts in News and Updates

Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story which applies to content marketing, if done right.

What type of content should be on your website? Content that describes what your service is about. For example, for Syndacast, the expressed content is based on facts and data gathered through testing efforts then showcasing the results. Using short and long sentences is the key to capturing the audiences’ attention prompting them to read on. And let’s not forget: Keywords! Using appropriate keywords such as your business name or keywords that describe your business is the key for Google to locate your page. Do not, in no way, stuff your page with excessive keywords!

By writing content, you build a relationship with your audience. You want them to get to know you and your business. You want to share the same passion, hence you’re on the same page. Creating a business isn’t all about profits but it’s about understanding what the customer wants and how you can best achieve it using the tactics and strategies you devised.

Simply, it’s a two-way process; the customer chooses your business to help them and in return, your business gets paid. Keep in mind to uphold what is written on your website!

Should I use images? Use images that convey a message to the reader. The best type of images to use are Infographics, information laid out in readable, graphics. Your graphics should, again, contain content that is relevant to your website. Spamming a website with images, however, is not recommended because it slows your page load time significantly and contains a higher chance of not loading properly.

Use images when necessary to convey a message.

Should I use social media? Absolutely! Content marketing is dependent on any form of social media: Facebook, Twitter, Tumblr, Reddit, Pinterest and more. The more engaging your content is the better. It’s recommended to have content that is news worthy which can be liked and shared. The more likes and shares, the more people learn about you, your business and your website. The world revolves around social media networking thus, news spreads much faster.

Social Media
Image: socialsearchmobile.org

Are forums a good idea? Forums are a great way to talk to your audience. Engage in posts by replying to questions and inquiries posted. If your website doesn’t contain any forums, replying email is a great way to talk to your audience as well. Although it will seem less engaging, your response still provides your audience with the information they need in order to let them decide to use your service or not.

In conclusion, there are a myriad of ways to get your business recognized but most importantly, everything depends on the content you provide. Answer the 5 W’s and your business is off to a good start. People like to read and learn new things. If you can provide essential information in your descriptions, you can be sure your audiences will come back for more.

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Top 3 Digital Marketing Trends

By | Jul 17th, 2013 02.06 AM | View all posts in News and Updates

Wondering what are the top 3 digital marketing trends happening this year (2013)? Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile. It’s nevertheless important for business owners to not only always keep up to date with new trends but to take action fast as well. It’s mid-year 2013 now and what most marketers have predicted to be the next trends for digital marketing is becoming much more evident and obvious.

Let’s explore some of the important emerging trends.

Mobile Marketing

This is probably the number 1 trend with the Internet getting much more integrated with mobile devices.

• Consequently, we’re seeing 30% of search queries happening from mobile devices.
• Mobile traffic accounts for 25% of total website traffic.
• In terms of rates, we saw an increase of 60.3% of internet use via mobile phone for the last 2 years.

Big brands are giving us signals and indication of the importance of mobile marketing:

• Apple App Store is going to be available in 32 more countries soon.
• Microsoft and Nokia are investing 18 million euros for mobile app development over 3 years.
• Another interesting fact is quite contrary to beliefs; mobile apps are still very much alive, with 64% of total mobile usage time spent on apps.

As for advertising itself, from 2011 to 2016, mobile advertising revenue is predicted to grow by 400%.

Social Media Marketing

• LinkedIn: Consequently, the most popular social media channel being used by marketers is LinkedIn with approximately 83% of marketers using it for content distribution.
• Facebook: Facebook continues to grow rapidly, boasting a 1.1 Billion monthly active user.
• Google Plus: While Google Plus is now the second largest social network with 200M+ users.
• Twitter: This year, twitter appears to be the fastest growing social network in terms of monthly active users at an average of 288 Million. The fastest growing age group happens to be   between 55 to 64 year olds.

Digital Content Marketing

At the start of 2013, we say content marketing slowly but steadily gain importance. Mid-year, it’s rather definitive that content marketing is here to stay. Consequently, 91% of B2B marketers are using content marketing and 86% for B2C marketers. According to marketers content marketing helps to build brand awareness, lead generation as well as acquire and retain customers.

• B2B marketers are investing 26% of their total budget on content marketing
• ….while smaller businesses go as far as 42%.
• 62% of companies today outsource their content marketing efforts.

Big brands have already embraced content marketing: Coca Cola, Mint.com and AMEX for example. Coca Cola wants to create more storytelling opportunity through content creation, mint.com is seen as a pioneer in successful blog content marketing while AMEX is looking to add value and create resources via content marketing.

Use of content marketing channels by marketers:
• 79% Articles
• 74% Social Media Content
• 65% Blogs
• 63% eNewsletters
• 58% Case Studies
• 52% Videos
• 51% White Papers
• 46% Webminars

There are other areas where change and growing importance is happening; however, we’ve handpicked the top 3 where we see changing trends to share with you here: Mobile Marketing, Social Media Marketing and Digital Content Marketing

Reference: growingsocialmedia.com, smartinsights.com, the-cma.com, dotcominfoway.com

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