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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader


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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in Marketing

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more

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The Great Digital Marketing Trends of 2016

By | Nov 18th, 2015 08.19 AM | View all posts in Technology & Innovation

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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The Great Digital Marketing Leap of 2015

By | Sep 10th, 2015 10.15 AM | View all posts in Social Media Marketing

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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Why the ‘Viral Phenomena’ is not Content Marketing

By | Aug 28th, 2015 10.17 AM | View all posts in Marketing

Content Marketing is a term online marketers are all too familiar with; content marketing is about marketing content that appeals to people to promote brand awareness and develop brand loyalty. Over the years, content marketing flourished, giving rise to the importance of quality content, strictly outweighing quality over quantity. The essence of content marketing is limitless as content is extremely flexible and can be easily applied to various social media channels to spark awareness and audience engagement. While the essence of content marketing is about developing long-term quality content, however, it must be noted that content marketing does not relate to virality in the slightest.

Thinking man

So, why is virality not considered as content marketing?

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Paid Media, Earned Media, Owned Media … now it’s time for CRO!

By | Aug 10th, 2015 08.50 AM | View all posts in Digital Marketing

Get to know the humble yet mighty CRO through these simple questions:

  1. What is CRO?

CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers.

Conversion Rate Optimization

Credit: marketingzone.ru

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5 (More) Tips to Make Your Content Flourish

By | Apr 2nd, 2015 05.02 AM | View all posts in Digital Marketing

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.

5 (More) Tips to Make Your Content Flourish

Let’s take a look at other strategies to use to boost your website’s overall appeal.

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The Big Content Marketing Shift 2015

By | Mar 18th, 2015 02.14 AM | View all posts in Email Marketing

Content Marketing Shift 2015

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines. The more information search engines gather about your website and services, the better they can rank you for matching search terms.

Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance? Absolutely not. Blogging will be around for many decades to come. But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. Blogging today is literally a given. If you are a content marketer, then you blog and you recommend others to blog. Blogging is so effective that it has today become mandatory to have. more

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Digital Marketers Guide to Seducing the Millennials

By | Jul 18th, 2014 09.04 AM | View all posts in Digital Marketing

What are Millennials? You’ve probably heard this term many times but you’re unable to place a finger on it (without cross-referencing to Google). Millennials are people who are born in the early 1980’s to 2000 and are between the ages of 18-34. As digital marketing is moving rapidly in conjunction with advancing technologies, so are people’s expectations. People expect things to be simpler (or delivered on a silver platter). In this day and age, quality, strategy and adaptability are the keys to progressing forward in reaching out to customers. Digital marketing is evolving to cater to millennials and better retain this age group as their primary customers.

Let’s put it into perspective; the marketing landscape has dramatically shifted from 20 years ago. Granted, traditional marketing is still in use but it may not be as effective as it was back in the days. Today, many businesses shift to the online platform to gain a strong, social presence. It is essential for businesses to have accounts such as Facebook, Twitter, LinkedIn and Google Plus as a means to reach out and retain. Why does it matter to millennials? It matters a lot more than you think. A large chunk of the world’s population is made up of millennials and as a business, it’s imperative to ask: How do you adapt your business model to cater to this group? What do you have to do to gain their attention? How can you reach out to them to purchase your services and products? more

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The 4 Fundamentals of Content Marketing

By | Jul 14th, 2014 04.05 PM | View all posts in Digital Marketing

Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or spreading the news has never been easier. However, for many business, the concept of content marketing is still brand new and therefore, they may not be ready to step out of their comfort zone (in reference to traditional marketing methods).

To better understand what content marketing is about, this is a brief introducing to understanding the four fundamentals of this form of marketing.

The 4 Fundamentals of Content Marketing
The 4 Fundamentals of Content Marketing

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