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Paid Media, Earned Media, Owned Media … now it’s time for CRO!

By | Aug 10th, 2015 08.50 AM | View all posts in Digital Marketing

Get to know the humble yet mighty CRO through these simple questions:

  1. What is CRO?

CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers.

Conversion Rate Optimization

Credit: marketingzone.ru

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Our Chief Marketing Officer, Doy Moreau on Online Marketing

By | Aug 26th, 2013 09.57 AM | View all posts in Marketing

Digital marketing can be mind-boggling with so many industry-specific jargons that gets thrown back and forth. So which outlet should you invest in? Would SEM or SEO yield more conversion for your business? Or should you do both at the same time? What about Social Media? Should you optimize your website for mobile browsing and what’s this thing called CRO?

See what our Chief Marketing Officer has to say about online marketing:

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Conversion Rate Optimization – Rules of the Game Revealed

By | Aug 13th, 2013 08.41 AM | View all posts in Tips & Tricks

Syndacast is a digital marketing agency known for its expertise in employing strategically creative marketing tools and strategies to drive not only traffic but conversions for client websites.

What exactly is a conversion? It’s in other words a website ‘goal’ for which the most common one is ‘sales’ or ‘bookings’.

How are conversion rates measured? It is determined by the number of visitors coming to a website who takes further action and successfully completes a goal divided by the number of total unique website visitors during the said period of time.

To read more about CRO best practice, we proudly present our very first infographic here below the cut.

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