We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.
The points discussed in at the forum were:
1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.
First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities. more
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.
Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.
The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!
A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.
How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.
Let’s take a look at other strategies to use to boost your website’s overall appeal.
Let’s play a game: In the next 10 seconds, think of your next thought-leadership topic. Get set… Go!
Stuck? Don’t worry, that’s expected. As with any writer, coming up with new things to write is challenging considering if you have deadlines or quotas to achieve. It’s well-known that coming up with a new ground-breaking topic or putting a new spin on an existent idea is difficult. You’d question yourself: What can you bring to the table that will hook your readers and be heard? As a writer myself, looking for things to write about is problematic. It’s certainly more difficult than choosing what I want to eat for lunch!
As a writer, I do a lot of reading. I read articles that are professionally written by master pensmen and women. I read articles that target humor with a pinch of crudeness in them. Every author has their voice reflected into their writing piece. The more I read, the more ideas I get. I begin to question things and put “What if”-type questions in front of them.
Here are some suggestions to help you get on track with writing your next outstanding piece! more
Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or spreading the news has never been easier. However, for many business, the concept of content marketing is still brand new and therefore, they may not be ready to step out of their comfort zone (in reference to traditional marketing methods).
To better understand what content marketing is about, this is a brief introducing to understanding the four fundamentals of this form of marketing.
Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.
Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story which applies to content marketing, if done right.
What type of content should be on your website? Content that describes what your service is about. For example, for Syndacast, the expressed content is based on facts and data gathered through testing efforts then showcasing the results. Using short and long sentences is the key to capturing the audiences’ attention prompting them to read on. And let’s not forget: Keywords! Using appropriate keywords such as your business name or keywords that describe your business is the key for Google to locate your page. Do not, in no way, stuff your page with excessive keywords!
By writing content, you build a relationship with your audience. You want them to get to know you and your business. You want to share the same passion, hence you’re on the same page. Creating a business isn’t all about profits but it’s about understanding what the customer wants and how you can best achieve it using the tactics and strategies you devised.
Simply, it’s a two-way process; the customer chooses your business to help them and in return, your business gets paid. Keep in mind to uphold what is written on your website!
Should I use images? Use images that convey a message to the reader. The best type of images to use are Infographics, information laid out in readable, graphics. Your graphics should, again, contain content that is relevant to your website. Spamming a website with images, however, is not recommended because it slows your page load time significantly and contains a higher chance of not loading properly.
Use images when necessary to convey a message.
Should I use social media? Absolutely! Content marketing is dependent on any form of social media: Facebook, Twitter, Tumblr, Reddit, Pinterest and more. The more engaging your content is the better. It’s recommended to have content that is news worthy which can be liked and shared. The more likes and shares, the more people learn about you, your business and your website. The world revolves around social media networking thus, news spreads much faster.
Are forums a good idea? Forums are a great way to talk to your audience. Engage in posts by replying to questions and inquiries posted. If your website doesn’t contain any forums, replying email is a great way to talk to your audience as well. Although it will seem less engaging, your response still provides your audience with the information they need in order to let them decide to use your service or not.
In conclusion, there are a myriad of ways to get your business recognized but most importantly, everything depends on the content you provide. Answer the 5 W’s and your business is off to a good start. People like to read and learn new things. If you can provide essential information in your descriptions, you can be sure your audiences will come back for more.
There are a couple of things to keep in mind when starting off small business to eventually transform into a well-established business via online marketing. These are the top 5 strategies that work quite well, when properly adapted and executed.
Targeting the Right Audience
A successful business depends on how well it advertises itself. What services does it offer? Does it use social media marketing, television, radios or traditional newspaper printing? Can the business be contacted directly or do customers need to go through a help line first? Are the words on the adverts catchy, directly to the point and easy to understand?
It’s extremely important to keep in mind who is your target audience: Children, teenagers, young adults, adults or seniors. Make the advert appeal to them and convince them that yes, your service is what these people want. You promised to deliver, here’s how.
Using the Right Services
Services such as Google Analytics and Piwik are great tools to utilize to monitor stats and give a detailed analysis of the customer’s interaction with your website. Tools such as Google AdWords and Bing AdCenter are easy to use, simply for the fact you can customize it to your needs. These two services are in charge of displaying appropriate ads on the first page of the search engines according to the keyword with the highest bid. The great thing about these two services is they each contain a free, downloadable program to create ads offline and upload it when ready.
However, keep in mind using this type of services does require online marketing know-how. To produce efficient ads, there are professional services who can develop these ads for you. Seek out an Adwords Certified Individual or in other words, a PPC Adwords Specialist.
The installation of Google Analytics is a great way to measure the success of your website; the service demonstrates graphics, Pay Per Click stats, impressions, conversions, keyword optimization and the list goes on. It’s a good service to measure the success of your online business.
Applying Appropriate Methodologies
One must think: What types of keywords will customers use in order to find your page? People, when searching for something will try out a myriad of keywords to find the page with the results they want. If your business is optimized for those keywords, chances are, more customers will land on your page. If the content offered is exactly what they want to read, it reduces bounce rates and in other aspects, drive traffic.
The lower the bounce rate, the better.
In fact, it’s also important to view which landing pages do customers tend to land on. It makes perfect sense to enhance a couple of landing pages, providing new content or at least, fresh updated content.
It’s just that simple: Provide customers with the content they need prompting them to return to your page. Does your content explain in plain print what your business sets to achieve? How will your business stand out in your niche? Is everything on your website easy to find? Translate all of this into writing good, original content so your target audience can be certain this is the service for them. It’s okay to boast your services but over doing it by adding flashy graphics is an instant turn-off. It’s recommended to focus on the ‘power of words’, not graphics.
Google scans your website for usable content that coincides with keywords searched by the customer.
Keeping in Mind the Algorithms
For any online business, one of the things that is most feared is the constant fluctuation of Google’s Algorithms. One day your page may be doing well in terms of rank and two weeks later, your page falls onto the fifth page. What happened? Over optimization of keywords, buying links, poor page rank are some of the factors which may contribute to this. Of course, it’s in no way definitive since there are other unnamed factors at play. In actuality, there’s nothing to fear; its Google doing its job of limiting and removing spam websites from their search engine.