Thank you for contacting us!
Hear from us in no more than 24-hours!

Archives

We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia

comments
0

Syndacast on Omnichannel Marketing and Customer Experience

By | Apr 23rd, 2018 05.07 PM | View all posts in Videos

Today 23 April 2018, at The Landmark Hotel Bangkok, our Company Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers, business owners and executives from various brands in Thailand.

Tom’s session includes many exciting highlights on the importance of providing an end-to-end customer experience in today’s digital world. According to Tom, technology changed the world, so much in the last 10 years, from human culture, to our own critical thinking as well as the economy we live in. Technology has been tearing down many businesses while creating many new opportunities. Consumers’ behavior has changed and marketers are in the middle of a more competitive marketplace than ever. The business competition has shifted from just products and pricing to deep knowledge and understanding of customers of which big and small data act as a backbone. Tom also stressed how important it is to collect the data and provide great experience at a digital and physical store, and the linkage between online and offline.

Moving forward, Tom also gives various examples of how different digital brands work hard to retain loyalty which is also another big issue in the marketplace today. Furthermore, he goes on to point out the existing problems in marketing these days as well as the rising trend of marketing automation methods that can assist human to do a better job. And everything goes back to the goal of providing a great customer experience along their journey.

“We talk a lot about Omnichannel, but most Asian agencies and marketers are still operating multi-channel and cross-channel campaigns. There are a lot of obstacles to Omnichannel, mainly due to the lack of tools and technology, but we have to start today or you will keep wasting more budget.”

In the conclusion, Tom explains how he sees the future of marketing and the very next step that businesses should do in dealing with big and small data.

And finally, Tom’s one-hour talk ends with various questions and answers, from how to deal with negative comments on social media, to the operations of Omnichannel marketing.

Continue reading >

comments
0

Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in Marketing

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand. more

Continue reading >

comments
0

Digital Matters#7: Syndacast on Mobile Marketing 2014

By | Oct 21st, 2014 01.34 AM | View all posts in Marketing

On 16 October 2014, Syndacast’s team joined thumbsup Digital Matters event #7 at LaunchPad Bangkok. Along with other experts and digital gurus, Patrick Lozare and Chalit Theerachitkul from Syndacast shares with event participants insights on “Mobile Marketing: The Next  Gen with Real Time Bidding and Measurement Performance”.

A round of applause to the duo for their in-depth insights into mobile marketing. Click here to download the Mobile Marketing Big Data Presentation.

Thumbsup Digital Matters 2014

more

Continue reading >

comments
0

Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

Continue reading >