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Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in Marketing

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand. more

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Digital Matters#7: Syndacast on Mobile Marketing 2014

By | Oct 21st, 2014 01.34 AM | View all posts in Marketing

On 16 October 2014, Syndacast’s team joined thumbsup Digital Matters event #7 at LaunchPad Bangkok. Along with other experts and digital gurus, Patrick Lozare and Chalit Theerachitkul from Syndacast shares with event participants insights on “Mobile Marketing: The Next ¬†Gen with Real Time Bidding and Measurement Performance”.

A round of applause to the duo for their in-depth insights into mobile marketing. Click here to download the Mobile Marketing Big Data Presentation.

Thumbsup Digital Matters 2014

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Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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