Thank you for contacting us!
Hear from us in no more than 24-hours!

Archives

We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia

PPC Automation is the New Nanny

By | May 11th, 2017 03.21 AM | View all posts in Technology & Innovation

I would like to congratulate you if you are reading this. You have found your way to triumph in the marketing field, for we only guide you to success with honest and useful articles. I know that success and hard work go hand in hand, but it doesn’t always have to be that way. Let me tell you how.

During Songkran Holiday, I found myself lying around looking for a nanny to take care of my campaigns. Well, figuratively. But who would want to work during holidays, right? However, as a Digital marketer, work stretch 24 hours. Thanks to my laziness, it has brought me to this awesome Google Adwords feature. Without further ado, allow me to introduce you to our new nanny—PPC Automation.

more

Continue reading >

comments
0

7 PPC Must-Dos

By | Jun 16th, 2014 10.35 AM | View all posts in Tips & Tricks

PPC (pay-per-click) has been around for a long while but to say that it’s just ‘paid ads’ is erroneous and a huge understatement. Although, you do pay for every click that happens on your ad in the search engine’s result page, there is so much more to it than that. If you’re simply keying in keywords that you think people might search for, followed by throwing in a few ads and setting your minimum bid, then you’re missing out on a lot of traffic. What’s more to it than that?

Alot.

#1 – Referring to Google AdWords, let’s start with the first must-dos. Are you using review extensions? If you’ve vaguely heard about it but you’re not yet using it; then it’s high time to consider. Some research has shown that you could boost your site’s visitors by as much as 66% with AdWords review extensions. The process itself is relatively easy.

#2 – Besides reviews, are you using sitelinks? Site links are more than what they sound like; consider them extra ad space for your call-to-actions, and do use them. The character limit for ads is already super short as is. Instead of trying to squeeze everything into the ad copy, use sitelinks for your call-to-actions.

#3 Increase your PPC Budget. If your PPC campaign is yielding and showing a healthy ROI, consider scaling it. By increasing your budget, you are increasing not just your returns by scale, but in proportion, your ROI would increase as well. Here’s a sample calculation from huffingtonpost.com.

Before budget increase:
• $1,000 monthly AdWords budget
• Average cost per click (CPC) of1.50
• Number of monthly visits = 667
• Conversion rate = 1%
• Revenue per conversion =500
• Total conversions = 6.67
• Total revenue =3,335
• ROI = 235.5%

After increasing your budget:
• $10,000 monthly AdWords budget
• Average cost per click (CPC) of1.00
• Number of monthly visits = 10,000
• Conversion rate = 1.5%
• Revenue per conversion =500
• Total conversions = 150
• Total revenue =75,000
• ROI = 650%

#4 – Optimize your landing page well. If you were to click on a PPC ad that shows a deal for 50% off the original price, clicked on the ad and arrive at a landing page that shows 25% discount; that is just a turn-off. It’s not simply the lower conversion rates caused by misleading ads, but it puts a bad impression on your brand.

#5 – Test, test and test some more. Testing is simply a must. The most simple test being A/B testing for your ad copies. If say, ad A is running at a click rate of 20%; which you’re happy with. Don’t just leave the ad running, do consider testing. You might find that ad B could give you a click rate of as high as 40%.

#6Change your ads frequently. If you leave the same ad running for a long time, search users will get use to the ad. Some people call it banner blindness because after seeing it over and over again, the psych just automatically filters out the ad; pretending it’s not there.

#7 Consider to lower your click rates for a change. Contrary to beliefs, paid advertising is not always about how many clicks you could get. Clicks are not a measurement of ad success. Lots of clicks that do not convert are basically spendings to be covered by your business. A good ad should also encourage the traffic to seamlessly travel all the way to the checkout page. For example, instead of an ad that reads, “Instant Download”, change it to “Instant Download for $200.” You immediately filter out part of the irrelevant traffic from doing this.

Source: acquisio.com, huffingtonpost.com

Continue reading >

comments
0

7 Easily Avoidable Digital Marketing Blind Spots

By | May 28th, 2014 05.11 AM | View all posts in Tips & Tricks

Does this sound familiar? You begin discussing online marketing with a friend and then you branch off into SEM, SEO, social media strategies and what not. Suddenly, you find yourself going into the nitty gritty details of each online marketing ‘school’ such as how exactly is the Adwords quality score calculated. (By the way, I call individual areas of online marketing ‘school’ as in, ‘school of thought’ because they can be very different and yet work together for the same goal. Here’s a good and eye-opening analogy: SEO vs SEM A Medical Analogy.)

Well anyway, that isn’t what this article is about. In this article, I’d like to share some 7 digital marketing blind spots that could easily be avoided but which marketers and brand owners alike tend to overlook; which is completely understandable and isn’t at all surprising given the number of ‘schools’ that branches out from digital marketing. Plus, the depth of each school is, at times just crazy. Talk technical SEO and you find yourself saying, ‘htm’, ‘css’, ‘tags’, ‘schemas’. Talk off-site SEO and you find yourself saying, ‘content’, ‘page rank’, ‘link profile’, ‘relevancy’.

Why not take a step back from the technicalities and take a wholesome view of the business for what it is? A business. You’ll then be able to identify loopholes and new opportunities from the bigger picture of things. Here are 7 common blind spots to get you started on your own analysis. Please keep in mind that this is from someone with more experience in online marketing for Asia and the APAC region.

Blind Spot #1

Over-optimizing your content for Google rankings. This is about writing long, keyword heavy pages with questions all over the place in your text for hummingbird to pick up. Again, take a step back and remind yourself why you’re doing SEO in the first place: sales and revenue. SEO-optimized text will help you rank but will the traffic that lands on your page actually click on that buy or book button considering the text you’ve published on the website. Optimization is good. Over optimization can hurt.

Content Optimization

Blind Spot #2

Contrary to what many of us have been made to believe, Google is not the Internet. Of-course that’s where a large chunk of the traffic resides but if you’ve already gone through the long process of coming up with really good ad text and creative work for Adwords, then do set-up PPC campaigns for Bing and Yahoo as well. A few extra conversions on top of the efforts that have already been put into the creative thought process simply couldn’t hurt. If you’re worried about the time you have to spend optimizing the campaigns for Bing and Yahoo, worry not. Most likely the effort would be less than half of what you invest into Adwords because as we know it, there’s less traffic, hence less activity going on.

Google is Not the Internet

Blind Spot #3

Never lose focus of the ultimatum: sales and revenue. We talk a lot about engagement, website usability or which element looks prettier than the other. At the end of the day, it’s the alternative (pretty or not) that yields sales that should really matter.

Sales and Revenue

Blind Spot #4

Analytics and data manipulation. Too often it is, that we as marketers and brand owners zone-in too deeply into the current task at hand; for instance reviewing content work, optimizing campaign bids and so on and so forth, that we forget to take a look at the bigger picture. Log into Google Analytics or its counterparts, and actually spend some time understanding the data and creating custom reports. You’ll discover some amazing insights and new ideas, strategies from there.

Analytics and Data

Blind Spot #5

Offline matters. Sometimes, we think of online too much that we forget the offline side of things. For instance, your leads could be a sign up form on your website but that does not mean your business cannot promote that sign-up web-page on billboards, posters on skytrains and so on. Offline channels help to drive online business and vice versa. Next time you think online, don’t forget to think offline as well.

Offline Channels

Blind Spot #6

Ever so often we hear stories of successful viral campaigns. Fact is, going viral is not easy to achieve. While it’s healthy to try running projects designed to go viral, don’t go 100% all in. Chances are you’re up for disappointment. Split your efforts, have a sub-team working on viral designs and another team for the sure and steady methods (regular updates, weekly tips, quizzes, monthly giveaways, etc)

Sure and Steady

Blind Spot #7

Sometimes it’s not about exhausting all the possible channels such as PPC, referral traffic, banner ads, youtube, social, etc, but it’s about optimizing the same number of web traffic for higher sales and revenue. Online marketing is not just about traffic generation. It’s about retention, about customer experience, about relationships and product value. Think up-sells, product campaigns, e-cards, special gifts for certain customers to prompt returning buys and good ol’ word of mouth from happy customers.

Customer Retention and Relations

Continue reading >

comments
0

Is Only Adwords Enough for SEM in 2014?

By | Jan 15th, 2014 04.19 AM | View all posts in Tips & Tricks

Google is indisputably the most widely used search engine for many years now. This trend will continue well into 2014 and beyond. It is also the reason why many SEM efforts and investments fall squarely on Adwords. When Google was first officially launched in 1998, the average number of search queries per day was 9,800. Last year, we saw an exponential growth of daily search queries made on Google to a whopping 5,922,000,000.

Although, Google is still number one, you might want to start gaining more insight into Bing’s network. Why? In 2013, around 30% of search queries were made via Bing network. Sure it doesn’t sound like a lot but consider this: [1] Microsoft in putting in considerable efforts to merge internet search with their Windows platform. [2] 90% of computers run on Windows OS.

Bing’s Ad network is a formidable player and something search marketers may want to keep an eye on; even more so if we consider how fast the search landscape changes every year.

Source: statisticbrain.com, forbes.com

Continue reading >