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The Great Digital Marketing Leap of 2015

By | Sep 10th, 2015 10.15 AM | View all posts in Social Media Marketing

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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The Importance of Content Marketing

By | Aug 1st, 2013 10.39 AM | View all posts in News and Updates

Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story which applies to content marketing, if done right.

What type of content should be on your website? Content that describes what your service is about. For example, for Syndacast, the expressed content is based on facts and data gathered through testing efforts then showcasing the results. Using short and long sentences is the key to capturing the audiences’ attention prompting them to read on. And let’s not forget: Keywords! Using appropriate keywords such as your business name or keywords that describe your business is the key for Google to locate your page. Do not, in no way, stuff your page with excessive keywords!

By writing content, you build a relationship with your audience. You want them to get to know you and your business. You want to share the same passion, hence you’re on the same page. Creating a business isn’t all about profits but it’s about understanding what the customer wants and how you can best achieve it using the tactics and strategies you devised.

Simply, it’s a two-way process; the customer chooses your business to help them and in return, your business gets paid. Keep in mind to uphold what is written on your website!

Should I use images? Use images that convey a message to the reader. The best type of images to use are Infographics, information laid out in readable, graphics. Your graphics should, again, contain content that is relevant to your website. Spamming a website with images, however, is not recommended because it slows your page load time significantly and contains a higher chance of not loading properly.

Use images when necessary to convey a message.

Should I use social media? Absolutely! Content marketing is dependent on any form of social media: Facebook, Twitter, Tumblr, Reddit, Pinterest and more. The more engaging your content is the better. It’s recommended to have content that is news worthy which can be liked and shared. The more likes and shares, the more people learn about you, your business and your website. The world revolves around social media networking thus, news spreads much faster.

Social Media
Image: socialsearchmobile.org

Are forums a good idea? Forums are a great way to talk to your audience. Engage in posts by replying to questions and inquiries posted. If your website doesn’t contain any forums, replying email is a great way to talk to your audience as well. Although it will seem less engaging, your response still provides your audience with the information they need in order to let them decide to use your service or not.

In conclusion, there are a myriad of ways to get your business recognized but most importantly, everything depends on the content you provide. Answer the 5 W’s and your business is off to a good start. People like to read and learn new things. If you can provide essential information in your descriptions, you can be sure your audiences will come back for more.

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What is Social SEO?

By | Jul 26th, 2013 09.00 AM | View all posts in News and Updates

Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece.

What does this have to do with SEO? A lot. As rumors go, SEO is dying. Many people don’t see the positive side of SEO as many term the word ‘dirty’. SEO is mostly attributed to creating accessible websites with high quality content, is heavily keyword optimized and contains no broken links. Sure, the website may link to other high quality websites to gain “link juice” to boost up ranking but that’s just the jist of it. SEO is aimed to cater results to be shown in Google’s first page.

Social SEO
Image Credit: postano.com

So why is Social SEO is important when actual SEO is possibly dying off? Social Media search now encompasses approximately 32% of discoverable search results in Google. Google itself displays only 13% of organic results. As people are spending more time on their smart phones, searches are now optimized to show results based on the user’s geographical location, language and so forth.

Social Media SEO is creating a bigger impact than expected, increasing by 25% since 2011 according to user surveys based upon people who use social media as their main search tools. People like to talk. People like to share. With the nature of social media, all of this is possible; news spreads quickly by likes, shares, reblogging, re-tweeting are such examples. Almost with every piece of news, multiple hashtags are used to highlight keywords without resorting to spamming the content.

The benefits of social media is that these services does not limit a person to one device. Therefore, news can be read and shared anytime, anywhere.

The more people talk, like, share and use hashtags, the better the keyword ranks. There’s no need for particular methods to boost keywords and their content; with Google’s ever changing algorithm and spiders crawling the web, there is really no need to be completely Google-dependent any more. Social media is taking over search engines, to produce the results you want and displaying the news you want to read.

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Top 3 Digital Marketing Trends

By | Jul 17th, 2013 02.06 AM | View all posts in News and Updates

Wondering what are the top 3 digital marketing trends happening this year (2013)? Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile. It’s nevertheless important for business owners to not only always keep up to date with new trends but to take action fast as well. It’s mid-year 2013 now and what most marketers have predicted to be the next trends for digital marketing is becoming much more evident and obvious.

Let’s explore some of the important emerging trends.

Mobile Marketing

This is probably the number 1 trend with the Internet getting much more integrated with mobile devices.

• Consequently, we’re seeing 30% of search queries happening from mobile devices.
• Mobile traffic accounts for 25% of total website traffic.
• In terms of rates, we saw an increase of 60.3% of internet use via mobile phone for the last 2 years.

Big brands are giving us signals and indication of the importance of mobile marketing:

• Apple App Store is going to be available in 32 more countries soon.
• Microsoft and Nokia are investing 18 million euros for mobile app development over 3 years.
• Another interesting fact is quite contrary to beliefs; mobile apps are still very much alive, with 64% of total mobile usage time spent on apps.

As for advertising itself, from 2011 to 2016, mobile advertising revenue is predicted to grow by 400%.

Social Media Marketing

• LinkedIn: Consequently, the most popular social media channel being used by marketers is LinkedIn with approximately 83% of marketers using it for content distribution.
• Facebook: Facebook continues to grow rapidly, boasting a 1.1 Billion monthly active user.
• Google Plus: While Google Plus is now the second largest social network with 200M+ users.
• Twitter: This year, twitter appears to be the fastest growing social network in terms of monthly active users at an average of 288 Million. The fastest growing age group happens to be   between 55 to 64 year olds.

Digital Content Marketing

At the start of 2013, we say content marketing slowly but steadily gain importance. Mid-year, it’s rather definitive that content marketing is here to stay. Consequently, 91% of B2B marketers are using content marketing and 86% for B2C marketers. According to marketers content marketing helps to build brand awareness, lead generation as well as acquire and retain customers.

• B2B marketers are investing 26% of their total budget on content marketing
• ….while smaller businesses go as far as 42%.
• 62% of companies today outsource their content marketing efforts.

Big brands have already embraced content marketing: Coca Cola, Mint.com and AMEX for example. Coca Cola wants to create more storytelling opportunity through content creation, mint.com is seen as a pioneer in successful blog content marketing while AMEX is looking to add value and create resources via content marketing.

Use of content marketing channels by marketers:
• 79% Articles
• 74% Social Media Content
• 65% Blogs
• 63% eNewsletters
• 58% Case Studies
• 52% Videos
• 51% White Papers
• 46% Webminars

There are other areas where change and growing importance is happening; however, we’ve handpicked the top 3 where we see changing trends to share with you here: Mobile Marketing, Social Media Marketing and Digital Content Marketing

Reference: growingsocialmedia.com, smartinsights.com, the-cma.com, dotcominfoway.com

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