Partnering with Syndacast, the property developer used Facebook's advanced Custom Audiences and Lookalike Audiences targeting tools to boost event registrations 2.1X over the previous year.
When Singapore’s National Environment Agency (NEA) launched their EcoFriend 2014 campaign to promote environmental awareness, Syndacast was entrusted to run NEA’s awareness campaign via YouTube VDOs and Rich Media VDO Ads on AdBoost.
The NEA campaign which ran for a period of 2 months yielded results above expectations at 215.6% above the performance benchmark at a total of 179,930 video views.
When Syndacast was entrusted to run Meritus Hotels & Resorts campaign to drive increased traffic and booking volume year round, the KPI was an ROI of 7. At the end of the campaign, the ROI delivered was almost double at 13.94; a combined average from targeted countries in the region: SG, MY, ID, AU, JP, UK, IN, HK, US, PH and CN.
When a world leader in Hospitality contracted Syndacast to run a global campaign for increased traffic, volume and awareness via online advertising, the result is a large increase in booking volume and client revenue.
With the use of SEM and Syndacast’s AdBoost technology for one whole year, the campaign yielded a 14% increase in total bookings and 25% increase in total client revenue.