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There’s more to effectively running your social media pages than meets the eye. Besides ensuring accurate demographic targeting of social ads, there are questions of when, who and what to show audiences.

Ads targeted to the wrong audience on Facebook for example, will build likes for you but not necessarily the likes that will end up converting into customers. On the contrary, the information you show on your Google+ page, Facebook, Pinterest, Instagram, Twitter or even YouTube speaks on behalf of your brand and product. What your audiences see on those pages reflects your brand.

Social Media channels have also grown into some of the best ways to boost engagement, host in-person events, build user-generated content and crowdsourcing. A good and interesting piece of information (or image) could easily go viral and extend your branding reach. With more and more people moving towards communicating with brands on social media pages, monitoring brand sentiments (Social Listening) has also become vital on channels such as Facebook where negative talk would easily spread like wildfire.