For Display Advertising and Retargeting campaigns that yield a high ROI, you need more than just the tools. You need the data and the experts to optimize your campaigns on the go.
Display Advertising, also commonly referred to as Banner Advertising involves targeted media placement to show ads on other industry-relevant websites. Display Advertising started out with website owners and ad buyers agreeing on a CPM (Cost Per Mil or 1000 impressions) rates or a flat rate deal along with the banner sizes and delivery rate (percentage of total website inventory over a set period of time).
This is no longer the case with Syndacast’s advertising platform: AdBoost. Combining audience data with inventory across 800 million websites, given the same budget, AdBoost effectively delivers many more conversions and sales.