Content will only continue to gain importance in the digital marketing sphere. Good content gets shared but great content could go viral and your brand along with it.
On many occasions Content Marketing has been used interchangeably with SEO. This is because there is an overlap between the two online marketing disciplines. Good content helps with your search engine rankings. However good SEO doesn’t necessarily mean more reach and visibility of your content. While SEO is focused on getting your website to rank, content marketing is more about creative content creation and community management.
Content Marketing in fact plays a role in many other areas of digital marketing such as public relations, website content, email marketing, your PPC ads as well as product descriptions. See our Content Marketing Infographic for further insights on what it’s about.