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[Infographic] Website Ranking Factors that Really Matter

By | Mar 26th, 2014 07.29 AM | View all posts in Blog Infographic Search Engine Optimization

seo ranking factors that matter

There are total of 200+ ranking factors; a fact that we all know but how do each factor actually effect your website rankings? This infographic serves as a good starting point to gain more insights into what you could do to help improve your website’s organic ranking in Google and other search engines.

TECHNICAL SEO CORRELATION WITH SERP | ON-PAGE FACTORS MATTER

Length of URL: 0.16

Keyword in Title: 0.12

Existence of Description: 0.06

Existence of H2: 0.05

Site Speed: 0.04

Existence of H1: 0.03

Keyword in Domain Name: 0.03

Video Integration: 0.03

Keyword in Description: 0.02

Keyword in URL: 0.01

THINK RESPONSIVE | RESPONSIVE RANKS BETTER

Responsive Website will have the backlinks of your original website just like that

Google ranks sites optimized for mobile higher in mobile search

90% of smartphone searches results in a purchase or a visit to a business

67% of users claim they are more likely to purchase from a mobile-friendly website

Google Likes Repsonsive

61% of visitors will return to Google to find a site that is easily readable

CREATIVE CONTENT | GOOD CONTENT CAPTURES LINKS

Videos on landing pages increase conversion by 86%

77% of your audience read blogs

65% of your audience are visual learners

Post with videos attract 3 times more inbound links than plain text post

89% testimonial effectiveness rating as a content marketing tactic

SOCIAL SIGNALS | SOCIAL SIGNALS IMPROVE SERP

Social Signal Experiment: 6 websites, same niche.

The results:

100 Google+ followers: 14.63% ranking improvements

300 Google+ votes: 9.44% ranking improvements

70 Facebook share & 50 likes: 6.9% ranking improvements

50 Tweets: 2.88% ranking improvements

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