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Chic in 2016: Web Design Trends a la Mode!

By | Feb 1st, 2016 01.19 AM | View all posts in Digital Marketing Website Design

Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in!

What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes it easy for audience to identify the main message, buttons, menus, etc, it’s not as visually appealing. Flat 2.0 preserves the simplicity of flat design yet giving it an attractive edge.

flat design 20
source: dappergentlemen.com

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Real-Time Personalization: The Ultimate Web Browsing Experience

By | Apr 17th, 2015 02.23 AM | View all posts in Blog Digital Marketing Website Design

web browsing

When it comes to online marketing, there is no such thing as one-size-fits-all. And that’s really old news for online marketers. This is why we have all those wonderful targeting and demographic segmentation tools to single out each audience; based on recent activity, demographics, behavior and what not.

Here we’re really talking more about display advertising. When it comes to content marketing, it’s the same targeting and optimization that takes place. You wouldn’t design an infographic just for anyone but for your target readers per se to aim for the highest number of views and shares. In other words, display advertising and content marketing are rather fluid so to speak.

Now, here’s where it starts getting interesting…..

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