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Do You Know ZMOT? You Should.

By | Jul 31st, 2014 03.07 AM | View all posts in Digital Marketing Marketing Tips & Tricks Videos

ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones are those like SMART Goals, SWOT Analysis, the 5Ps and 5Ms. Now, if you as a digital marketer is not familiar with ZMOT, perhaps it’s time to brush up on some digital marketing theories and concepts.

Let’s start from the very beginning…….

In 2005, A.G. Lafley, the CEO of Procter & Gamble brought about the “First Moment of Truth” (FMOT) which supposedly occurs at store shelves, when consumers contemplate between two brands; which to buy over the other. This marked the beginning of studies on what influences buyer’s decisions. So is the ZMOT theory the online counterpart of FMOT? Somewhat. Let’s see how.

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8 Must-Haves for Every E-Commerce Website

By | Jun 24th, 2014 08.05 AM | View all posts in Digital Marketing Infographic Tips & Tricks Videos

There’s a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they?

#1 Faster Load Time
40% of average online shoppers will exit your page if it takes more than 3 seconds to load.

e-commerce - Faster Load Time

#2 Instill Trust
The first thing buyers wonder when going to a site where they are able to make a purchase is: “Is This Site Safe?”

e-commerce - instill trust

#3 Hi-res Images
Use of hi-res Images has been shown to increase sales conversions by as much as 9%.

e-commerce - hi-res images

#4 1-click Purchase
1-click purchasing can help you capture those buyers who crave instant gratification.

ecommerce - 1-click purchase

#5 Shipping Options
One of the top reasons shoppers abandon carts is because of the cost of shipping. 34% of online shoppers who abandoned their carts say the reason is: “Shipping costs were shared too late in the purchasing process.”

e-commerce - shipping options

#6 Nurture Abandoned Carts
It is possible to regain 71% of abandoned sales within 24 hours. Think: Social Media. Think: Email Marketing.

e-commerce - nurture abandoned carts

#7 Offer Guest Checkouts
There is a 45% increase in sales when consumers didn’t need to login or register to checkout.

e-commerce - offer guest checkouts

#8 A Big search Box
We’re in the age of SEARCH!

e-commerce - A Big Search Box

Or see the full video here:

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10 Faces of Syndacast with 10 Digital Marketing Tips

By | May 16th, 2014 08.00 AM | View all posts in Blog Featured Videos

We’re proud to present to you the “10 Faces of Syndacast with 10 Digital Marketing Tips“. We’ve compiled a list of individuals, each a specialist in their own field to give you must-know 10 digital marketing tips for any online marketer.

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@ Event: Digital Matters #5

By | Apr 28th, 2014 03.57 AM | View all posts in Blog Marketing News and Updates Videos

Our team giving out ‘Keep Calm and Go Digital’ shirts at event Digital Matters #5 by thumbsup.

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