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Syndacast Marketing 4.0

By | Feb 6th, 2018 06.37 AM | View all posts in Marketing Technology & Innovation Uncategorized

Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you can literally shop anything on the go. Wearable devices also changed our lifestyle by tracking our own health data, activities and diet. Consumers are now in control of what mediums they interact with, what ads they want to block, and what devices they want to use. Consumer expectations have changed, and if a brand don’t show up in the moment that they look for, that brand might as well be invisible.

Marketing has moved to from traditional to digital, it can cost less and become more effective. With Syndacast, you can reach the right customers at the right time, minimize wastage and have a holistic view on all of your activities. In short, your marketing budget is constantly optimized in real time.

Right now your potential customers are looking for you, are you ready to reach them?

Think Digital, Think Syndacast

Technology has changed our culture, human lives and behavior. Marketing has evolved from product centric, to customer centric, human centric and today, digital is a must. Syndacast is here to help!

Contact us today at: http://syndacast.com/contact-us/

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PPC Automation is the New Nanny

By | May 11th, 2017 03.21 AM | View all posts in News and Updates Technology & Innovation

I would like to congratulate you if you are reading this. You have found your way to triumph in the marketing field, for we only guide you to success with honest and useful articles. I know that success and hard work go hand in hand, but it doesn’t always have to be that way. Let me tell you how.

During Songkran Holiday, I found myself lying around looking for a nanny to take care of my campaigns. Well, figuratively. But who would want to work during holidays, right? However, as a Digital marketer, work stretch 24 hours. Thanks to my laziness, it has brought me to this awesome Google Adwords feature. Without further ado, allow me to introduce you to our new nanny—PPC Automation.

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Oliver Wilke on Programmatic Display Advertising at Digital 16

At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Sales & Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and Facebook advertising.

 

 

Display Advertising

Digital Advertising, which stimulates and creates desire and intent to purchase the product being displayed, includes several forms of online advertising such as banner ads, rich media and more. This online advertising method no longer relies on the traditional inventory booking method and instead uses audience data to reach potential customers at the right time with the right message.

 

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Why Digital Matters for Travel Industry?

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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The Great Digital Marketing Trends of 2016

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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The Great 2014 Milestone: Mobile Internet Use Exceeds Desktop Browsing

By | Jul 9th, 2014 02.02 AM | View all posts in Digital Marketing Marketing Technology & Innovation

This 2014 marks a huge milestone whereby Internet use via mobile devices has finally exceeded desktop browsing. For the past few years, ever since Internet browsing via mobile devices became possible through data services, we finally see the great mobile shift happen.

Time Spent on Internet Desktop vs Mobile

This may not yet be the case for individual countries yet but if you reference to the time spent with the internet by device in the US, the great shift has happened. Many brands are always on a struggle to keep up with the digital move and this recent chart by comScore signals the need to seriously consider integrating all online marketing efforts to address mobile audiences.

A closer look into the figures by Online Publishers Association/Frank N. Magid shows us mobile user behavior:

  • 99.5 percent access content/information
  • 63.1 access the Internet
  • 62.1 percent check email
  • 49.2 percent listen to music
  • 46 percent play games
  • 41.7 percent download and use apps
  • 15 percent make purchases
  • 15 percent read a book

The shift to greater use of mobile devices to surf the Internet also means a change in the way consumers interact with your brand online. While in the past it might have been on desktop computers in the evening or during the weekend, it’s now more during rush hour while commuting, during lunch breaks and late night hours before bed. Perhaps its high time to revisit your mobile marketing strategies for 2015.

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Post-Hummingbird: Link Building is Much Alive and Kicking. Says Who? Why, Google of Course!

By | Feb 24th, 2014 03.47 AM | View all posts in Blog Technology & Innovation Tips & Tricks

While there is all the new hype on the rise of content marketing after the launch of Hummingbird, many online marketers end up questioning the importance of links? Has content marketing really become the new SEO and link building no longer matter? There’s many reasoning for and against this statement.

But one thing we want to flat-out share with you is: link building is not dead and is very much alive and kicking.

Our confidence level? Super high. Why? This is what Matt Cutts says in this video here:

“It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality for search results.”

So how does the rise of storytelling and content marketing factor into the equation. Link building has just gotten more advanced. Rather than building up link volume, Google and other major search engines are now very capable of identifying natural links from topic-relevant websites; a.k.a quality backlinks.

What this means is: if you’re still building your links via mass link building method as oppose to creating quality content to bring in natural traffic, then the probability of Google’s algorithm identifying your link building tactics has just gotten 1,000 times more probable compared to 4 years ago.

On the contrary, good marketing has always been about storytelling, the ability to reach your audience at an emotional and humane level. Good content engages the reader, persuades them and makes them believe in what they are seeing. If they like what they see, they’ll share it. And on the internet, how do you share? At its most basic level, via links. And it’s those natural links that would send positive ranking signals to Google to display your website higher in the search results.

So, content marketing isn’t exactly the new SEO, but in a way you could say: an upgraded, more advanced and sophisticated version of SEO. Do keep in mind, there are over 200 ranking factors, here we’re just saying links building is still one of the important factors not to be neglected and with it comes content marketing.

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What is Adboost?

By | Oct 22nd, 2013 10.00 AM | View all posts in Blog Featured News and Updates Technology & Innovation

So what is AdBoost?

The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution.

Syndacast Adboost Numbers

If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP.

The Long Answer:

AdBoost is Syndacast’s proprietary technology that makes precise, accurate and cost-effective digital advertising possible for your business. AdBoost helps you allocate your advertising budget to target the right audience and optimize so that you get the most out of your investment.

AdBoost is built on four unique and powerful components: Data Management Platform, DSP RTB Solution, Optimization Engine and AdBoost’s Dashboard. With this technology, what you’re looking at is access to 37 billion impressions daily, inventory in 40+ countries, 800 million unique url’s each day and bid calculations at 40ms or less.

Syndacast AdBoost

Most importantly, AdBoost exploits pioneering targeting technology to pinpoint specific audiences as well as specific sites and content types. Not 1 impression is wasted.

Syndacast AdBoost Targeting

And this is just a small peak into AdBoost. To learn how the entire system works in detail leading to precision targeting, download our full AdBoost fact sheet here. Or, prefer to learn directly from us? Feel free to contact us anytime.

Download AdBoost Fact Sheet

P.S. AdBoost is an all-in-one solution for display advertising. So if that is what you are looking for, you are at the right place. Simply drop us an email and we’ll walk you through the system.

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What is DMP (Data Management Platform)?

By | Oct 17th, 2013 10.00 AM | View all posts in Blog Featured News and Updates Technology & Innovation

Assuming you already know what DMPs are and how they work in digital advertising alongside RTB and DSP, skip to the advanced information; download Syndacast’s AdBoost fact sheet here.

Download AdBoost Fact Sheet

DMP (Data Management Platform) is in fact not a new solution but is one that has recently been embraced by digital advertising. It is also commonly known as UDMP (Unified Data Management Platform) and what it is, is basically a centralized computing system that collects and manage huge amount of data from many different sources. The term DMP is most commonly associated with development projects wherein the idea is to help data users to turn raw data into information that could be easily read and support business goals.

Syndacast DMP Data Management Platform

DMP in terms of online media advertising has, to-date grown so powerful that publishers could now literally track users and customers from a multitude of sources such as mobile usage, tweets, banners, and even offline applications. The user data collected from web cookies, a small file that tracks internet user behavior is dissected by the DMP and categorized into segments and groups; organized into useful and coherent information.

The use of DMP far exceeds the buying of ad impressions but also helps publishers in the long run in terms of shaping and defining targetable audiences.

DMP is a solution in itself but is also part of a bigger solution: RTB Display Advertising.

P.S. Are you looking for an all-in-one solution for display advertising? Then you’re at the right place. Get in touch with us to learn more about AdBoost, a powerful RTB Display Advertising technology.

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What is DSP (Demand Side Platform)?

By | Oct 15th, 2013 10.00 AM | View all posts in Blog Featured News and Updates Technology & Innovation

Understanding DSP (Demand Side Platform)

Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here.

Download AdBoost Fact Sheet

In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here, you need to have a tool capable of processing massive amount of data sets and calculate bids for billions of impressions. Most importantly, the calculations and bid estimations need to happen real-time. This is what a DSP is. It’s a tool that makes it possible manage huge data sets as well as define campaign rules.

Manually Going Through Ad Inventories

Instead of manually going through all available ad inventories to identify the ones that match your product/service, a DSP does it automatically for you. The tool identifies audiences that you should bid on as well as the media impressions in order to reach the said audiences.

How does it Work?

Before being able to do all the targeting work for you, you first need to feed the DSP with data about the ideal audience such as gender, age, income and so on and so forth.

Once this is determined and set-up you now need the information source where to bid for impressions in order to reach your audience. Data regarding potential ad audience comes in 2 main parts: first party data which is your customer data and third party data (purchased data from other sources). A separate platform helps to categorize the huge amount of data into segments called DMP (Data Management Platform). Read about DMP here.

The DSP Calculator & Automatic Bidding

As previously explained, it is impossible for advertisers to manually sort through all media inventories to target relevant audiences and calculate bids for each, one by one. The DSP technology does this and does it very well, taking just milliseconds in counting to evaluate and calculate bids.

Automatically calculated bids are matched and compared against other bids and the highest bidder wins. On the user experience side, this all happens in the blink of an eye and absolutely no delay in data processing is experienced in terms of website load time.

Syndacast DSP Demand Side Platform

DSP, the Dynamic Optimizer

An important bit of information about DSPs is that it is always ‘learning’. It’s not just about managing and calculating bids but by using historical data, the DSP is able to identify behavior and user characteristics that help optimize your bidding strategy.

This learning ability helps drive advertisers towards optimal performance. In a nutshell, the DSP would only get better at coming up with bid prices for your prospects. However because each DSP is designed differently by the developers and have different algorithm, you might find some DSP more powerful and perform better than some. So do choose your DSP brand wisely.

P.S. Are you an agency looking for an all-in-one solution for display advertising? Then you’re at the right place. Get in touch with us to learn more about AdBoost, a powerful RTB Display Advertising technology.

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