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Syndacast on Omnichannel Marketing and Customer Experience

Today 23 April 2018, at The Landmark Hotel Bangkok, our Company Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers, business owners and executives from various brands in Thailand.

Tom’s session includes many exciting highlights on the importance of providing an end-to-end customer experience in today’s digital world. According to Tom, technology changed the world, so much in the last 10 years, from human culture, to our own critical thinking as well as the economy we live in. Technology has been tearing down many businesses while creating many new opportunities. Consumers’ behavior has changed and marketers are in the middle of a more competitive marketplace than ever. The business competition has shifted from just products and pricing to deep knowledge and understanding of customers of which big and small data act as a backbone. Tom also stressed how important it is to collect the data and provide great experience at a digital and physical store, and the linkage between online and offline.

Moving forward, Tom also gives various examples of how different digital brands work hard to retain loyalty which is also another big issue in the marketplace today. Furthermore, he goes on to point out the existing problems in marketing these days as well as the rising trend of marketing automation methods that can assist human to do a better job. And everything goes back to the goal of providing a great customer experience along their journey.

“We talk a lot about Omnichannel, but most Asian agencies and marketers are still operating multi-channel and cross-channel campaigns. There are a lot of obstacles to Omnichannel, mainly due to the lack of tools and technology, but we have to start today or you will keep wasting more budget.”

In the conclusion, Tom explains how he sees the future of marketing and the very next step that businesses should do in dealing with big and small data.

And finally, Tom’s one-hour talk ends with various questions and answers, from how to deal with negative comments on social media, to the operations of Omnichannel marketing.

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Digital Assistants: Taking Search Optimization to a New Level

First and foremost, when we talk SEO (Search Engine Optimization), we tend to instantly think of Google and other search engines such as Bing and Yahoo. However, there’s actually much more to SEO. The practice covers optimization for anything and everything that is heavily designed around search. This includes vertical search such as Indeed, Yelp or even YouTube.

All of these, when you really think about it, appears as a website with a sophisticated search function. What new age SEOers probably want to keep at the top of mind is the most basic meaning of SEO. When you do so, you’ll quickly realize there are other types of search engines appearing on scene that shouldn’t be ignored: Digital Assistants – aka, Siri, Google Now, Cortana, Facebook M and Alexa.

digital assistants
image source: CNN Money

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SEO Tips: Did You Know These Search Ranking Factors?

By | Sep 21st, 2015 08.12 AM | View all posts in Search Engine Optimization Tips & Tricks

When we talk about SEO and search rankings, we tend to zoom into the topic of link building and content marketing, while in fact there are other important factors to consider as well.

In this article, let’s take a look at 3 highly significant search ranking factors that frequently gets overlooked.

seo ranking factor

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Emojis Officially a Search Term!

By | Oct 31st, 2014 06.30 AM | View all posts in Friday Fun News and Updates Search Engine Optimization

Bing has just made it possible for search users to use Emojis (smileys) as search terms! Is that possible? Yes it is and you can check how it works on Bing already.

On October 27, 2014, this officially became possible. According to the company:

“With the explosion of mobile devices and the ubiquity of texting, it has become a shorthand language used by billions of us around the world,” wrote Nick Roberts, senior program manager at Bing Relevance & Intent, in a blog post. “We want you to be able to search the same way you communicate every day.”

Search works perfectly alright if you were to use a single emoji or in combination with other keywords and terms.

Here’s some screencaps of how emoji search would appear:

emoji 1

emoji 2

emoji 3

emoji 4



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Content Marketing: Under the Microscope

We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this article, we’re going to go back in time a bit to the very beginning to gain a better understanding of where the practice all came from and really dig into the facts and figures this year, followed by an overview of key opportunities and challenges.


Content marketing started early in 4200 B.C. when a cave painting was discovered that translates to mean “6 Ways A Spear Can Save You From A Wild Boar.” In 1895, John Deere launched the magazine: The Furrow which continues to run under the same name today and available in digital format. It is published in 12 languages and has 1.5 million circulations in 40 countries. In 1900, Michelin launched a 400 page guide: The Michelin Guides which was created to help drivers maintain their cars and find decent lodging while on the road.

content marketing evolution

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Google Rolled Out Update this July 2014. Codename: Pigeon

By | Jul 30th, 2014 09.27 AM | View all posts in Search Engine Optimization

Google recently rolled out another update. While many of us might have thought we’d experience a certain calmness before the next storm after the Hummingbird surprise, we are met with a new update. Google’s latest release, which we are referring to as Pigeon was recently rolled out this 24th July 2014.

google pigeon update

The new release is supposedly to display more relevant and accurate local search results. The changes would be visible in Google Maps and Google Web search. Who would feel the impact? It’s not too obvious just yet but you could expect local search result rankings to fluctuate quite a bit as well as web site referrals for local business listings.

Source: Read more here.

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Content Strategy or Digital Strategy Comes First?

I recently came across this question posted by a fellow online marketer; which is actually a really good question: “Which do you think comes first? The content strategy or the digital strategy?”

digital strategist versus content strategist

Here’s what someone who works at a Digital Marketing Company in Asia might say: Neither.

They should come together. It’s no different from offline marketing. If you have the marketing materials but no marketing strategy, then the materials become useless. If you have a superb marketing strategy but no materials, then the marketing strategy becomes useless as well.

Some might say if the digital material (content) is great already, it will take off on its own. This isn’t quite true. A digital marketing strategy is needed for initial discover-ability, be it via PPC, social networks or advertorials. Now if you step over to the strategy side of things and design a great geo-targeting strategy for PPC, you would expect the results to be as great right? But what if the ads aren’t as powerful? No call-to-actions? Doesn’t stand out from the crowd?

Ideally, the content strategy and the digital strategy should work together in parallel. Teamwork.

As the strategist designs regional targeting, the content person needs to know how the strategy develops while they prepare the ad material. Vice versa, while the content person prepare the ads, there are some terms and phrases that might be more common for some countries and not for others, hence the strategist would need to accommodate these keywords and map them to the right countries well.

The right content that reaches the right target audience at the right time; is actually fairly easy to achieve. All you need is close collaboration between the content and digital strategists, for all areas of digital marketing.

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Google Rolled-out Panda 4.0

By | May 26th, 2014 07.10 AM | View all posts in News and Updates Search Engine Optimization

Google launched its latest Panda update! Incase you didn’t know yet. Earlier last week, Google’s Panda 4.0 went live. What was the update about? In short, it was to filter out websites with lots of low quality content out of the 1st page search results. Panda 4.0 is not just a data refresh; it’s in fact a major update that changes how the algorithm identifies websites.

Panda was first made its appearance in February 2011 and has had multiple updates since. Panda 4.0 has since shown more or less impact for about 7.5% of queries in English. This is considered high and to a degree whereby the regular user might notice the difference. How Panda effects other languages differs depending on the individual landscapes.

See Matt Cutt’s original tweet about the update:

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Top 5 On-Page SEO Must-Dos for 2014

By | Apr 11th, 2014 04.29 AM | View all posts in Blog Search Engine Marketing Search Engine Optimization

As the year 2014 continues unfolding, business owners are recognizing that employing effective on-page SEO techniques is still a critical factor that can determine their search ranking in major engines such as Google, Bing, and Yahoo. With this idea in mind, you may find it helpful to review this list of top 5 on-page SEO must-dos for the year:

Top 5 on-page seo must do's


Image source:

1. Great Content.

Although this on-page SEO must-do may seem trite or obvious, it really isn’t. Content is still king and many website owners are still failing to acknowledge the truth of this statement. In order to ensure that your website can catch and keep the attention of your audience, it is important that your blogs, articles, and product pages are full of lively, informative content. In general, academic language should be kept to a minimum and paragraphs should be no longer than five or six sentences. Additionally, the content should be clear and concise rather than wordy and convoluted. 

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Japanese Link Network Clean Up

By | Apr 9th, 2014 01.57 AM | View all posts in Blog News and Updates Search Engine Optimization

Who says Google is cleaning up primarily English sites only? A few weeks ago, MyBlogGuest, which depending on arguments sake could be considered a link network, was penalized. This was followed by speculations about Google taking things a step further in terms of rounding up link and blog networks.

With the recent local link network clean-up that made it into international news with 7 Japanese link networks targeted by Google just yesterday, there is no doubt that Google’s clean-up extends to local websites and searches as well.

Google Japan

Perhaps the more reason to take Matt Cutts more seriously when he ‘hints’? After-all, it’s been a long time already since he mentioned the misuse of guest blogging for SEO purposes. So if link building effort is going down the drain yet links are still a very important ranking factor, where do businesses go from here?

The concept put forth by Google is actually pretty simple and goes along the lines of ‘If your website/product is good, it will sell’. As simple as that. If your product is good, a video about it on YouTube could go viral and build the much needed backlink signals naturally.

And there’s always good ol’ pay-per-click and display banner advertising to build website traffic if you’re having trouble with organic rankings for the time being.

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