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[Infographic] The Birth of Social Commerce

By | Aug 21st, 2015 08.06 AM | View all posts in Content Marketing Infographic Social Media Marketing

Did you notice that recent social media news goes along the lines of “Facebook launches friend-to-friend payment!” or “Instagram is adding a buy button!” After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!

social commerce


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[Infographic] Retargeting: The 7 Must-Know Facts

Ever wonder if you should invest in retargeting ads? Perhaps considered allocating your marketing budget to test retargeting? Here are 7 stats that shows just how powerful banner retargeting is and why it’s the next big thing in online advertising.

retargeting infographic

The key statistics/take away from this retargeting infographic:

– Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral.

– Retargeted ads led to a +1046% increase in branded search.

– Web visitors who have been retargeted with display ads are 70% more likely to convert

– Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure

– Retargeting can increase conversion rates by as high as 147%

– 72% of online shoppers are likely to abandon their carts before checking out. Without retargeting, only 8% of those customers return to complete their transaction.

– 67% of online advertisers are now using FBX exchange for retargeting.

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Fact or Fiction? Email Marketing Has ROI of 4300%

By | Apr 22nd, 2014 10.47 AM | View all posts in Blog Email Marketing Infographic Infographic


Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who’s to say it’s any different for e-mails?
In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray it as dead. Fact is: email marketing is very much alive and continues to deliver some of the highest ROIs. Then why, you might ask, do certain email campaigns fail? This is why:

email marketing infographic

– Email marketing has an ROI of 4300%
– Less than 4% of marketers rate their email marketing campaign as excellent
– 91% of consumers check their email at least once a day
– 56% of businesses say they plan to increase their use of email marketing in 2014
– 42% of marketers use email marketing services beyond email broadcasting
– This is up 12% from 2010
– 64% of decision-makers read their email via mobile devices
– 50%++ of smartphone users grab their smartphone immediately after waking up
– 70%++ mobile purchasing decision are influenced by promotional emails
– 1/3 of email recipients open emails based on subject line alone

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Internet Usage Statistics 2014

By | Apr 11th, 2014 07.56 AM | View all posts in Blog Infographic

Online business in South East Asia? These stats for Thailand, Singapore and Indonesia might be useful for you.

2014 internet penetration statistics 2

-Population: 5,460,302
-Internet Penetration: 73%
-Internet Users: 3,971,3188
-Mobile Internet Penetration: 64%
-Average time spent using mobile internet: 1 hour 57 minutes per day

-Population: 67,448,120
-Internet Penetration: 26%
-Internet Users: 17,770,139
-Mobile Internet Penetration: 24%
-Average time spent using mobile internet: 5 hours 7 minutes per day

-Population: 25,160,124
-Internet Penetration: 15%
-Internet Users: 38,191,873
-Mobile Internet Penetration: 24%
-Average time spent using mobile internet: 5 hours 7 minutes per day

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