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[Infographic] The Birth of Social Commerce

By | Aug 21st, 2015 08.06 AM | View all posts in Content Marketing Infographic Social Media Marketing

Did you notice that recent social media news goes along the lines of “Facebook launches friend-to-friend payment!” or “Instagram is adding a buy button!” After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!

social commerce

 

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[Infographic] Retargeting: The 7 Must-Know Facts

Ever wonder if you should invest in retargeting ads? Perhaps considered allocating your marketing budget to test retargeting? Here are 7 stats that shows just how powerful banner retargeting is and why it’s the next big thing in online advertising.

retargeting infographic

The key statistics/take away from this retargeting infographic:

– Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral.

– Retargeted ads led to a +1046% increase in branded search.

– Web visitors who have been retargeted with display ads are 70% more likely to convert

– Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure

– Retargeting can increase conversion rates by as high as 147%

– 72% of online shoppers are likely to abandon their carts before checking out. Without retargeting, only 8% of those customers return to complete their transaction.

– 67% of online advertisers are now using FBX exchange for retargeting.

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Fact or Fiction? Email Marketing Has ROI of 4300%

By | Apr 22nd, 2014 10.47 AM | View all posts in Blog Email Marketing Infographic Infographic

Fact.

Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who’s to say it’s any different for e-mails?
In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray it as dead. Fact is: email marketing is very much alive and continues to deliver some of the highest ROIs. Then why, you might ask, do certain email campaigns fail? This is why:

email marketing infographic

– Email marketing has an ROI of 4300%
– Less than 4% of marketers rate their email marketing campaign as excellent
– 91% of consumers check their email at least once a day
– 56% of businesses say they plan to increase their use of email marketing in 2014
– 42% of marketers use email marketing services beyond email broadcasting
– This is up 12% from 2010
– 64% of decision-makers read their email via mobile devices
– 50%++ of smartphone users grab their smartphone immediately after waking up
– 70%++ mobile purchasing decision are influenced by promotional emails
– 1/3 of email recipients open emails based on subject line alone

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Internet Usage Statistics 2014

By | Apr 11th, 2014 07.56 AM | View all posts in Blog Infographic

Online business in South East Asia? These stats for Thailand, Singapore and Indonesia might be useful for you.

2014 internet penetration statistics 2

SINGAPORE:
-Population: 5,460,302
-Internet Penetration: 73%
-Internet Users: 3,971,3188
-Mobile Internet Penetration: 64%
-Average time spent using mobile internet: 1 hour 57 minutes per day

THAILAND:
-Population: 67,448,120
-Internet Penetration: 26%
-Internet Users: 17,770,139
-Mobile Internet Penetration: 24%
-Average time spent using mobile internet: 5 hours 7 minutes per day

INDONESIA:
-Population: 25,160,124
-Internet Penetration: 15%
-Internet Users: 38,191,873
-Mobile Internet Penetration: 24%
-Average time spent using mobile internet: 5 hours 7 minutes per day

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