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The Big 7 Psychology of Online Marketing

Consumer Psychology is a big topic when it comes to marketing. We’ve all known that for years. However, when it comes to execution, it’s usually the case of ‘easier said than done’.

psychology of online marketing

This article isn’t going to be a ramble about the theories of psychology and marketing concepts but to give you step-by-step guidelines on execution for online marketing. For those who are unsure where to begin….start here.

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The Big Content Marketing Shift 2015

By | Mar 18th, 2015 02.14 AM | View all posts in Blog Content Marketing Email Marketing

Content Marketing Shift 2015

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines. The more information search engines gather about your website and services, the better they can rank you for matching search terms.

Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance? Absolutely not. Blogging will be around for many decades to come. But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. Blogging today is literally a given. If you are a content marketer, then you blog and you recommend others to blog. Blogging is so effective that it has today become mandatory to have.

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Fact or Fiction? Email Marketing Has ROI of 4300%

By | Apr 22nd, 2014 10.47 AM | View all posts in Blog Email Marketing Infographic Infographic

Fact.

Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who’s to say it’s any different for e-mails?
In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray it as dead. Fact is: email marketing is very much alive and continues to deliver some of the highest ROIs. Then why, you might ask, do certain email campaigns fail? This is why:

email marketing infographic

– Email marketing has an ROI of 4300%
– Less than 4% of marketers rate their email marketing campaign as excellent
– 91% of consumers check their email at least once a day
– 56% of businesses say they plan to increase their use of email marketing in 2014
– 42% of marketers use email marketing services beyond email broadcasting
– This is up 12% from 2010
– 64% of decision-makers read their email via mobile devices
– 50%++ of smartphone users grab their smartphone immediately after waking up
– 70%++ mobile purchasing decision are influenced by promotional emails
– 1/3 of email recipients open emails based on subject line alone

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