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From A Digital Marketer to Another

By | Jun 10th, 2015 07.16 AM | View all posts in Digital Advertising Digital Marketing

I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was the difference in the ideal marketer’s traits that she found may pose to be a challenge. Online Marketers are in fact one of the most meticulous creatures on earth. Let me show you why I say this.

Flexibility & Planning

The digital space is always changing and as an online marketer, you’d need to continuously learn as well as unlearn things to be able to adapt. What could be a bizarre idea today might turn out to be the next big thing before the year ends. The challenge isn’t so much about adapting but how to do it the smart way. In other words, it’s about adapting with direction and coming up with short term plans on how best to adapt.

A good charted out plan can pilot Digi-marketers onto the correct path and help them recognize and achieve their goals and objectives. A well-constructed Social Media Marketing calendar could help determine the objective of each post, when to post and budget allocations per se. Nevertheless, with the ever changing landscape, digital marketers would need to be ready to change their plans on the spot and perhaps several times throughout the course of a campaign.

Digital Marketer

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The Big 7 Psychology of Online Marketing

Consumer Psychology is a big topic when it comes to marketing. We’ve all known that for years. However, when it comes to execution, it’s usually the case of ‘easier said than done’.

psychology of online marketing

This article isn’t going to be a ramble about the theories of psychology and marketing concepts but to give you step-by-step guidelines on execution for online marketing. For those who are unsure where to begin….start here.

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Native Advertising: What Yahoo Discovered.

yahoo native advertising

As part of its growth strategy, Yahoo is heavily emphasizing native advertising via its Gemini platform. According to Yahoo, Gemini is the first unified ad marketplace for mobile search and native advertising.

If you were wondering how well native advertising might perform, these numbers from Yahoo may shed some light.

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[Infographic] 2015 Digital Marketing Trends – What Opportunities Lie Ahead

By | Dec 9th, 2014 07.51 AM | View all posts in Digital Advertising Infographic Tips & Tricks

Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.

Digital Marketing Trends 2015

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[Infographic] Retargeting: The 7 Must-Know Facts

Ever wonder if you should invest in retargeting ads? Perhaps considered allocating your marketing budget to test retargeting? Here are 7 stats that shows just how powerful banner retargeting is and why it’s the next big thing in online advertising.

retargeting infographic

The key statistics/take away from this retargeting infographic:

– Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral.

– Retargeted ads led to a +1046% increase in branded search.

– Web visitors who have been retargeted with display ads are 70% more likely to convert

– Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure

– Retargeting can increase conversion rates by as high as 147%

– 72% of online shoppers are likely to abandon their carts before checking out. Without retargeting, only 8% of those customers return to complete their transaction.

– 67% of online advertisers are now using FBX exchange for retargeting.

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