I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was the difference in the ideal marketer’s traits that she found may pose to be a challenge. Online Marketers are in fact one of the most meticulous creatures on earth. Let me show you why I say this.
Flexibility & Planning
The digital space is always changing and as an online marketer, you’d need to continuously learn as well as unlearn things to be able to adapt. What could be a bizarre idea today might turn out to be the next big thing before the year ends. The challenge isn’t so much about adapting but how to do it the smart way. In other words, it’s about adapting with direction and coming up with short term plans on how best to adapt.
A good charted out plan can pilot Digi-marketers onto the correct path and help them recognize and achieve their goals and objectives. A well-constructed Social Media Marketing calendar could help determine the objective of each post, when to post and budget allocations per se. Nevertheless, with the ever changing landscape, digital marketers would need to be ready to change their plans on the spot and perhaps several times throughout the course of a campaign.