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What is Content Amplification?

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a look at the conventional channels people use to amplify their content.

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2016 : Digital transformation and its mighty impact in tourism industry

By | May 26th, 2016 07.31 AM | View all posts in Digital Advertising Digital Marketing

On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.

Sparkcon 2016

The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.

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Instagram Ads: Redefining the Parameters of Non-intrusive Advertising

What’s so compelling about advertising on Instagram? The action points are exactly as what you would do with a friend’s organic post! Instagram ads are essentially the typical Instagram photos and videos that seamlessly get displayed right there in your feed. For a while now, marketers have been talking about native advertising (aka. non-intrusive ads); Instagram is probably the most non-intrusive advertising option out there. The only difference is a small ‘sponsored’ mark at the top right-hand corner of the advertisement.

instagram header

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Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in Digital Advertising Digital Marketing Marketing

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand.

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The Great Digital Marketing Trends of 2016

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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To like or to “dislike”, that is the question

Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.

FB social media

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Is Thailand Ready for Instagram?

Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity through visual language. People can get connected around the globe and how we communicate is simple! Just capture and share.

Instagram was born in 2010. He is a baby with lovable charisma as he gains warm welcome from the earth just like when we embrace Facebook. It is notable that Facebook is already 12 years old in 2015, but some online marketers fortune that the little Instagram will seize the social media throne one day. Whether they are friends or frenemies, it is note-worthy for us to prepare for Instagram.

Looking at the timeline, it takes less than five years to become the app almost everyone has! Why? I believe the Instagram users loves to see and to be seen. They have a chance to be photographers despite the level of amateur to the professional. Some users definitely own smartphones, DSLR, mirrorless lens, retro cameras, compacts and etc. Things get snapped and shared easier when you carry a multifunctional smartphone all the time. Just tap-tap and you can give love to the photos you like(or the person who uploads it A-hem!)

Instagram Photos

Credit: Instagram Thailand

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The Great Digital Marketing Leap of 2015

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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Paid Media, Earned Media, Owned Media … now it’s time for CRO!

Get to know the humble yet mighty CRO through these simple questions:

  1. What is CRO?

CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers.

Conversion Rate Optimization

Credit: marketingzone.ru

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From A Digital Marketer to Another

By | Jun 10th, 2015 07.16 AM | View all posts in Digital Advertising Digital Marketing

I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was the difference in the ideal marketer’s traits that she found may pose to be a challenge. Online Marketers are in fact one of the most meticulous creatures on earth. Let me show you why I say this.

Flexibility & Planning

The digital space is always changing and as an online marketer, you’d need to continuously learn as well as unlearn things to be able to adapt. What could be a bizarre idea today might turn out to be the next big thing before the year ends. The challenge isn’t so much about adapting but how to do it the smart way. In other words, it’s about adapting with direction and coming up with short term plans on how best to adapt.

A good charted out plan can pilot Digi-marketers onto the correct path and help them recognize and achieve their goals and objectives. A well-constructed Social Media Marketing calendar could help determine the objective of each post, when to post and budget allocations per se. Nevertheless, with the ever changing landscape, digital marketers would need to be ready to change their plans on the spot and perhaps several times throughout the course of a campaign.

Digital Marketer

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