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[Infographic] Online Marketing Thailand: The State of Social Media

Wondering how does 2015 look on the social-sphere? Here’s a run-through of the state of social media in Thailand based on an infographic by the DAAT (Digital Advertising Association of Thailand).

Social Media Subscribers in Thailand

social media subscribers thailand

Facebook is in the lead with 30 million subscribers, followed by YouTube at 26.2 million subscribers and twitter and Instagram at 4.5 million and 1.7 million respectively.

Thailand Demographics
On the social front, research shows that 52% of Facebook users are male while 48% are female. There are also slightly more male users on YouTube at 50.8% and 49.2% female users. Instagram sees more female users at 65% female and 35% male.

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Leveraging User-Generated Content: A Case Study of Brands

There is no question that eye-catching and interesting content is becoming more important and will continue to be so for many years to come. Why? As consumers become more accustomed to marketing materials, and could easily spot one right away, content created solely for marketing purposes quickly become less and less effective.

Today’s marketers should really be about finding a way to engage and interact with consumers on a person-to-person basis, and what better way to do so than via user-generated content? In reality, this is much easier said than done. If you were to add a simple open question to the end of your blog post such as, “well what do you think?” to prompt comments, you’ll quickly find that it doesn’t work and you’re back at square one.

An entire marketing campaign strategy and a team of marketers are nevertheless needed for a successful user-generated content approach. Here are a few successful case studies by 5 brands to get you started.


As simple as it may sound here, this particular Starbucks campaign was a huge success. The brand not only successfully engaged fans but ended up with some very visual appealing user-generated content when they launched the Starbucks’s White Cup Contest. The campaign was a contest that asked participants to paint Starbucks’s white cups, take a photo of their artwork and submit the photos to the brand’s social media page using the hashtag #WhiteCupContest. The result are wonderful visuals for Starbucks’s Facebook and Pinterest pages as well as an increase in their social media organic reach.

starbucks white cup

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[Infographic] Influencer Marketing 2015

By | Nov 3rd, 2014 10.00 AM | View all posts in Content Marketing Digital Marketing Infographic

Influencer marketing is a powerful marketing strategy; one that online marketers who take a more holistic view of brands and products recommend. In many cases, influence marketing is part of a larger content marketing strategy. Here below is an infographic for a quick 10 minutes understand of what exactly is influence marketing and the current landscape.

influencer marketing infographic header

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Content Marketing: Under the Microscope

We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this article, we’re going to go back in time a bit to the very beginning to gain a better understanding of where the practice all came from and really dig into the facts and figures this year, followed by an overview of key opportunities and challenges.


Content marketing started early in 4200 B.C. when a cave painting was discovered that translates to mean “6 Ways A Spear Can Save You From A Wild Boar.” In 1895, John Deere launched the magazine: The Furrow which continues to run under the same name today and available in digital format. It is published in 12 languages and has 1.5 million circulations in 40 countries. In 1900, Michelin launched a 400 page guide: The Michelin Guides which was created to help drivers maintain their cars and find decent lodging while on the road.

content marketing evolution

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