Thank you for contacting us!
Hear from us in no more than 24-hours!

[Infographic] Online Marketing Thailand: The State of Social Media

Wondering how does 2015 look on the social-sphere? Here’s a run-through of the state of social media in Thailand based on an infographic by the DAAT (Digital Advertising Association of Thailand).

Social Media Subscribers in Thailand

social media subscribers thailand

Facebook is in the lead with 30 million subscribers, followed by YouTube at 26.2 million subscribers and twitter and Instagram at 4.5 million and 1.7 million respectively.

Thailand Demographics
On the social front, research shows that 52% of Facebook users are male while 48% are female. There are also slightly more male users on YouTube at 50.8% and 49.2% female users. Instagram sees more female users at 65% female and 35% male.

Continue reading >

Leveraging User-Generated Content: A Case Study of Brands

There is no question that eye-catching and interesting content is becoming more important and will continue to be so for many years to come. Why? As consumers become more accustomed to marketing materials, and could easily spot one right away, content created solely for marketing purposes quickly become less and less effective.

Today’s marketers should really be about finding a way to engage and interact with consumers on a person-to-person basis, and what better way to do so than via user-generated content? In reality, this is much easier said than done. If you were to add a simple open question to the end of your blog post such as, “well what do you think?” to prompt comments, you’ll quickly find that it doesn’t work and you’re back at square one.

An entire marketing campaign strategy and a team of marketers are nevertheless needed for a successful user-generated content approach. Here are a few successful case studies by 5 brands to get you started.

Starbucks

As simple as it may sound here, this particular Starbucks campaign was a huge success. The brand not only successfully engaged fans but ended up with some very visual appealing user-generated content when they launched the Starbucks’s White Cup Contest. The campaign was a contest that asked participants to paint Starbucks’s white cups, take a photo of their artwork and submit the photos to the brand’s social media page using the hashtag #WhiteCupContest. The result are wonderful visuals for Starbucks’s Facebook and Pinterest pages as well as an increase in their social media organic reach.

starbucks white cup

Continue reading >

The Social Media Algorithm

Isn’t it almost always the case that when we refer to the term ‘algorithm’ in digital marketing context, we’re thinking search engines? This is because search is so important for our brand’s organic visibility. However, with increasing emphasis on Social Media as a powerful online marketing channel, let’s spend some time exploring the social media algorithms.

Social media is much more complex than what we might see on the surface. Perhaps it’s because of the less serious facade that happens on social media channels; the fun-oriented and entertaining content featured. Fact is, each social media channel has its own algorithm, which determines how frequently and vast your content gets shared.

Let’s start with EdgeRank; the algorithm that Facebook uses to determine which piece of content to display on individual users’ news feed. Just like there are tools to check your SEO scoring on Google, there are tools to check your EdgeRank. EdgeRank is made up of three important factors which involves a handful of sub-factors: Affinity Score, Weight and Time.

Facebook Algorithm EdgeRank

Continue reading >

2014 Social Media Numbers – A Mid-Year Review

By | Jun 16th, 2014 08.34 AM | View all posts in Blog Digital Marketing Social Media Marketing

Facebook continues to be in the lead at 1.5 billion active monthly users.

Google+ is in 2nd place and rapidly catching up at 343 million active monthly users.

Google+ is not just another social media. Think demographic and location data. The platform is a player in the grander scheme of things, especially SEO.

social media 2014

Visual content is quickly becoming a critical content strategy and social networking sites like Pinterest and Instagram are becoming an integral part of retailers’ marketing strategies.

Micro-videos are on the rise! Instagram allows 3-15 seconds videos and Vine allows 6 seconds videos. Real time sharing of micro-video is the next big movement in social media.

With almost all social media website now offering location services, 2014 sees foursquare struggling.

MySpace now offers an iPhone app and is on track for growth.

LinkedIn has 238 million users and is positioning itself as more than just a social networking website but a large source for content creation and curation for professionals.

Source: investor.fb.com | forbes.com | venturebeat.com

Continue reading >