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Syndacast on Branding – Keynote speaker on E-Biz Expo Asia 2018

By | Jun 8th, 2018 10.29 AM | View all posts in Blog Digital Marketing Marketing News and Updates

Today 8 June, 2018, Syndacast’s Managing Director, Mr. Tom Nguyen joins the E-Biz Expo Asia 2018 in Bangkok as the keynote speaker. His one hour session titled “Brand transformation in the digital landscape” covers the key highlights that Tom Nguyen has learned over his past 15 years from various digital marketing practices.

Unlike his usual technical marketing talks, this session was an interesting story on branding, how brands evolve from just a logo to a visual style, and what most people expect today from a brand, and what are needed for brand design today considering the complexity of the digital landscape.

Together with showing some real life examples, Tom also gives an interesting views in modern history and how technology has been changing our culture, consumer behavior and marketing.

Throughout this story-telling session, there are some key messages:

  • The digital culture is a part of our lives. Marketers should not draw a clear cut between offline and online, traditional vs digital. As the customer journey gets more complex, the seamless experience is needed.
  • The brand design must start from studying the customers’ value and expectation.  Branding no longer is about controlling your visual design or your tone of voice as brands are not in charge anymore.
  • Last but not least, digital brand design must also be built upon the learning of: brand appearance and communication, brand behavior and brand performance.

For more information or any related queries, please contact Syndacast team at info@syndacast.com.

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Syndacast on Omnichannel Marketing and Customer Experience

Today 23 April 2018, at The Landmark Hotel Bangkok, our Company Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers, business owners and executives from various brands in Thailand.

Tom’s session includes many exciting highlights on the importance of providing an end-to-end customer experience in today’s digital world. According to Tom, technology changed the world, so much in the last 10 years, from human culture, to our own critical thinking as well as the economy we live in. Technology has been tearing down many businesses while creating many new opportunities. Consumers’ behavior has changed and marketers are in the middle of a more competitive marketplace than ever. The business competition has shifted from just products and pricing to deep knowledge and understanding of customers of which big and small data act as a backbone. Tom also stressed how important it is to collect the data and provide great experience at a digital and physical store, and the linkage between online and offline.

Moving forward, Tom also gives various examples of how different digital brands work hard to retain loyalty which is also another big issue in the marketplace today. Furthermore, he goes on to point out the existing problems in marketing these days as well as the rising trend of marketing automation methods that can assist human to do a better job. And everything goes back to the goal of providing a great customer experience along their journey.

“We talk a lot about Omnichannel, but most Asian agencies and marketers are still operating multi-channel and cross-channel campaigns. There are a lot of obstacles to Omnichannel, mainly due to the lack of tools and technology, but we have to start today or you will keep wasting more budget.”

In the conclusion, Tom explains how he sees the future of marketing and the very next step that businesses should do in dealing with big and small data.

And finally, Tom’s one-hour talk ends with various questions and answers, from how to deal with negative comments on social media, to the operations of Omnichannel marketing.

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PPC Automation is the New Nanny

By | May 11th, 2017 03.21 AM | View all posts in News and Updates Technology & Innovation

I would like to congratulate you if you are reading this. You have found your way to triumph in the marketing field, for we only guide you to success with honest and useful articles. I know that success and hard work go hand in hand, but it doesn’t always have to be that way. Let me tell you how.

During Songkran Holiday, I found myself lying around looking for a nanny to take care of my campaigns. Well, figuratively. But who would want to work during holidays, right? However, as a Digital marketer, work stretch 24 hours. Thanks to my laziness, it has brought me to this awesome Google Adwords feature. Without further ado, allow me to introduce you to our new nanny—PPC Automation.

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Oliver Wilke on Programmatic Display Advertising at Digital 16

At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Sales & Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and Facebook advertising.

 

 

Display Advertising

Digital Advertising, which stimulates and creates desire and intent to purchase the product being displayed, includes several forms of online advertising such as banner ads, rich media and more. This online advertising method no longer relies on the traditional inventory booking method and instead uses audience data to reach potential customers at the right time with the right message.

 

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Team in Action! Social Media Trends 2016

By | Feb 26th, 2016 04.49 AM | View all posts in Content Marketing News and Updates Social Media Marketing

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok).

IMG_6377

 

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Syndacast SUPERHERO Christmas Party 2015!

By | Dec 25th, 2015 01.24 AM | View all posts in Blog Event News and Updates

What a great way to end 2015 by celebrating Syndacast’s ultra awesome costume-themed superheroes party! To end the year, we voted to end the year with something… quirky. Long story short, the votes were cast and superheroes won the vote by a landslide! …Naturally.

Our event was held yesterday at the Four Points by Sheraton where superheroes gathered from dawn to dusk (and spending a day not fighting crime). At the party, there were many caped crusaders, one Godzilla (is Godzilla a superhero?), one unrecognizable Katniss Everdeen (or Catnip Evergreen), two Iron Mans (would that make it Iron Men?), a handful of Super Women and more!

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The Great Digital Marketing Trends of 2016

The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for something greater. For the first time in history, mobile usage exceeded desktop use in 2014, and that number is expected to rise exponentially in 2016. With 2016, just a month and a half away, and many things are set to change in the digital landscape, and the predictions come rolling in, setting up the waves of change.

Digital Marketing

Optimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.

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To like or to “dislike”, that is the question

Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.

FB social media

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Digital Assistants: Taking Search Optimization to a New Level

First and foremost, when we talk SEO (Search Engine Optimization), we tend to instantly think of Google and other search engines such as Bing and Yahoo. However, there’s actually much more to SEO. The practice covers optimization for anything and everything that is heavily designed around search. This includes vertical search such as Indeed, Yelp or even YouTube.

All of these, when you really think about it, appears as a website with a sophisticated search function. What new age SEOers probably want to keep at the top of mind is the most basic meaning of SEO. When you do so, you’ll quickly realize there are other types of search engines appearing on scene that shouldn’t be ignored: Digital Assistants – aka, Siri, Google Now, Cortana, Facebook M and Alexa.

digital assistants
image source: CNN Money

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The Great Digital Marketing Leap of 2015

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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