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Why the ‘Viral Phenomena’ is not Content Marketing

By | Aug 28th, 2015 10.17 AM | View all posts in Blog Content Marketing Digital Marketing Marketing

Content Marketing is a term online marketers are all too familiar with; content marketing is about marketing content that appeals to people to promote brand awareness and develop brand loyalty. Over the years, content marketing flourished, giving rise to the importance of quality content, strictly outweighing quality over quantity. The essence of content marketing is limitless as content is extremely flexible and can be easily applied to various social media channels to spark awareness and audience engagement. While the essence of content marketing is about developing long-term quality content, however, it must be noted that content marketing does not relate to virality in the slightest.

Thinking man

So, why is virality not considered as content marketing?

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Mobile Optimization Ready to Go in 2015

By | Dec 1st, 2014 03.26 AM | View all posts in Blog Digital Marketing Marketing

Over the course of 2014, many trends have carried over from 2013’s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year.

Tablet

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Digital Matters#7: Syndacast on Mobile Marketing 2014

By | Oct 21st, 2014 01.34 AM | View all posts in Blog Digital Marketing Event Marketing

On 16 October 2014, Syndacast’s team joined thumbsup Digital Matters event #7 at LaunchPad Bangkok. Along with other experts and digital gurus, Patrick Lozare and Chalit Theerachitkul from Syndacast shares with event participants insights on “Mobile Marketing: The Next  Gen with Real Time Bidding and Measurement Performance”.

A round of applause to the duo for their in-depth insights into mobile marketing. Click here to download the Mobile Marketing Big Data Presentation.

Thumbsup Digital Matters 2014

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Content Marketing: Under the Microscope

We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this article, we’re going to go back in time a bit to the very beginning to gain a better understanding of where the practice all came from and really dig into the facts and figures this year, followed by an overview of key opportunities and challenges.

A GLIMPSE INTO THE PAST

Content marketing started early in 4200 B.C. when a cave painting was discovered that translates to mean “6 Ways A Spear Can Save You From A Wild Boar.” In 1895, John Deere launched the magazine: The Furrow which continues to run under the same name today and available in digital format. It is published in 12 languages and has 1.5 million circulations in 40 countries. In 1900, Michelin launched a 400 page guide: The Michelin Guides which was created to help drivers maintain their cars and find decent lodging while on the road.

content marketing evolution

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The Social Media Algorithm

Isn’t it almost always the case that when we refer to the term ‘algorithm’ in digital marketing context, we’re thinking search engines? This is because search is so important for our brand’s organic visibility. However, with increasing emphasis on Social Media as a powerful online marketing channel, let’s spend some time exploring the social media algorithms.

Social media is much more complex than what we might see on the surface. Perhaps it’s because of the less serious facade that happens on social media channels; the fun-oriented and entertaining content featured. Fact is, each social media channel has its own algorithm, which determines how frequently and vast your content gets shared.

Let’s start with EdgeRank; the algorithm that Facebook uses to determine which piece of content to display on individual users’ news feed. Just like there are tools to check your SEO scoring on Google, there are tools to check your EdgeRank. EdgeRank is made up of three important factors which involves a handful of sub-factors: Affinity Score, Weight and Time.

Facebook Algorithm EdgeRank

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Online Travel Marketing Statistics 2014

By | Aug 21st, 2014 03.45 AM | View all posts in Blog Infographic Marketing

Travel Marketing Statistics 2014

Image Credit: travelblat.com

Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might want to keep in mind before launching any campaign. 

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Do You Know ZMOT? You Should.

By | Jul 31st, 2014 03.07 AM | View all posts in Digital Marketing Marketing Tips & Tricks Videos

ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones are those like SMART Goals, SWOT Analysis, the 5Ps and 5Ms. Now, if you as a digital marketer is not familiar with ZMOT, perhaps it’s time to brush up on some digital marketing theories and concepts.

Let’s start from the very beginning…….

In 2005, A.G. Lafley, the CEO of Procter & Gamble brought about the “First Moment of Truth” (FMOT) which supposedly occurs at store shelves, when consumers contemplate between two brands; which to buy over the other. This marked the beginning of studies on what influences buyer’s decisions. So is the ZMOT theory the online counterpart of FMOT? Somewhat. Let’s see how.

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2015 is About Optimizing for the Small Screen

By | Jul 16th, 2014 08.31 AM | View all posts in Blog Digital Marketing Marketing Tips & Tricks

If you’re reading this article on your mobile right now, try this quick exercise: Lock your mobile phone up and give the key to a friend with instructions not to give you the key back no matter what, until 24 hours have gone by. Are you hesitating before you’ve even started?

This is why 2015 is going to be the year when digital marketing is about optimizing for the small screen. For many people, their whole life revolves around the small screen. For digital marketers this is the key, the ultimate gateway to audiences and potential customers; because of how attached society is becoming to these little gadgets. How so?

Let me show you a quick demonstration of my own mobile home screen. This is how it looks. How many percent of the entire screen area do you think consist of a potential channel for digital marketers to penetrate audiences?

iphone screen 1

Well, it’s not rocket science really, but just to help you visualize how a digital marketer would probably analyze this screen:

iphone screen 2-1

Those in red are direct digital marketing channels while those in orange plays a large supporting role; simply because we tend to automatically share links ever so often with our contacts via Line, WhatsApp or iMessage. That looks like just about half of the screen is a digital marketer’s channel.

Social Media Marketing is on that screen.

Search Engine Optimization is as well.

Let’s not forget big data, SEM and display advertising. They’re all there.

Email marketing? Sure, see I have 33 unread emails.

Video marketing? Absolutely, take a look at YouTube for starters.

Content Marketing? Safari, WordPress and Flipboard says it all.

This is not to mention Instagram, Twitter and other online apps I have on the other screens. So if optimizing for the small screen is not yet part of your 2015 plan, then make it. We’re already halfway through 2014. Time to factor in the small screen to your 2015 plans!

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The Great 2014 Milestone: Mobile Internet Use Exceeds Desktop Browsing

By | Jul 9th, 2014 02.02 AM | View all posts in Digital Marketing Marketing Technology & Innovation

This 2014 marks a huge milestone whereby Internet use via mobile devices has finally exceeded desktop browsing. For the past few years, ever since Internet browsing via mobile devices became possible through data services, we finally see the great mobile shift happen.

Time Spent on Internet Desktop vs Mobile

This may not yet be the case for individual countries yet but if you reference to the time spent with the internet by device in the US, the great shift has happened. Many brands are always on a struggle to keep up with the digital move and this recent chart by comScore signals the need to seriously consider integrating all online marketing efforts to address mobile audiences.

A closer look into the figures by Online Publishers Association/Frank N. Magid shows us mobile user behavior:

  • 99.5 percent access content/information
  • 63.1 access the Internet
  • 62.1 percent check email
  • 49.2 percent listen to music
  • 46 percent play games
  • 41.7 percent download and use apps
  • 15 percent make purchases
  • 15 percent read a book

The shift to greater use of mobile devices to surf the Internet also means a change in the way consumers interact with your brand online. While in the past it might have been on desktop computers in the evening or during the weekend, it’s now more during rush hour while commuting, during lunch breaks and late night hours before bed. Perhaps its high time to revisit your mobile marketing strategies for 2015.

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Understanding the Principles of Native Advertising

By | Jun 26th, 2014 09.17 AM | View all posts in Blog Marketing

You may come across the term ‘Native Advertising’ and you may wonder what it is. Is it another form of advertising? What does it have to do with me? Native advertising is a type of advertising that is growing in size and numbers and it’s done in such a way it doesn’t intrude the user’s experience. Native Advertising is all about content and the context that surrounds it.

Native advertising is everywhere; Facebook, Twitter, StumbleUpon and even BuzzFeed (especially the latter) has strong elements of Native Advertising. According to flipthemedia.com, Native advertising is a an undisguised form of advertising that many people would like to read, comment and share.

Examples of the advertising can be seen in Facebook. The social media site allows anybody to promote posts or stories to friends, page followers directly into their feeds. Twitter offers the same mechanic as Facebook.

See the “Promoted” yellow arrow there? When scrolling through your Twitter feed, you’ll be stumbling upon tweets, which in this case, is the original content. Just like any other tweets, you can simply engage with it, retweet, favorite it or become friends with the user.

Due to the the increased amount of ad awareness this year (and possibly the next), many businesses are finding ways to catch the user’s attention and traditional ads are getting dull, and fast. Many people (like myself) tend to overlook ads simply because they’re annoying and it doesn’t relate to my interests. However, with the addition of Native advertising, the ads shown in my feeds, regardless of website/social platform, to cater to my interest and I can interact with them directly. It’s a smart way of advertising, though. Many people who are exposed to Native advertising have a higher probability to click, engage with the ads and purchased the advertised item/service.

You see, there is nothing special with these ads; they will appear normally on a website or in your feeds alongside the other stuff you see daily. They’re purposely done in a less intrusive way.

To better understand the purpose and impacts of Native advertising, check out this awesome infographic by Mashable.com

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