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8 Must-Haves for Every E-Commerce Website

By | Jun 24th, 2014 08.05 AM | View all posts in Digital Marketing Infographic Tips & Tricks Videos

There’s a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they?

#1 Faster Load Time
40% of average online shoppers will exit your page if it takes more than 3 seconds to load.

e-commerce - Faster Load Time

#2 Instill Trust
The first thing buyers wonder when going to a site where they are able to make a purchase is: “Is This Site Safe?”

e-commerce - instill trust

#3 Hi-res Images
Use of hi-res Images has been shown to increase sales conversions by as much as 9%.

e-commerce - hi-res images

#4 1-click Purchase
1-click purchasing can help you capture those buyers who crave instant gratification.

ecommerce - 1-click purchase

#5 Shipping Options
One of the top reasons shoppers abandon carts is because of the cost of shipping. 34% of online shoppers who abandoned their carts say the reason is: “Shipping costs were shared too late in the purchasing process.”

e-commerce - shipping options

#6 Nurture Abandoned Carts
It is possible to regain 71% of abandoned sales within 24 hours. Think: Social Media. Think: Email Marketing.

e-commerce - nurture abandoned carts

#7 Offer Guest Checkouts
There is a 45% increase in sales when consumers didn’t need to login or register to checkout.

e-commerce - offer guest checkouts

#8 A Big search Box
We’re in the age of SEARCH!

e-commerce - A Big Search Box

Or see the full video here:

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Trends Digital Marketers Must Know in 2014 for Southeast Asia

By | Jun 9th, 2014 03.09 AM | View all posts in Blog Digital Marketing Infographic

If you are looking to advance your business or online campaign in Southeast Asia, here are some important statistical data you just might want to learn about before you start. We have broken the infographic down into 5 different sections so you can easily grasp everything important under each header. Listen up closely if you’re business is related to “Organic Food”.

digital-trend

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The Rise of The Chief Marketing Technologist [INFOGRAPHIC]

By | May 29th, 2014 05.03 AM | View all posts in Infographic

What makes a business thrive? What makes the gear in people’s heads go round and round? Who devises strategies behind the scenes, implements them and it works without a hitch? The answer: The Chief Marketing Technologist Officer (CMTO).

What is a “Chief Marketing Technologist Officer“? A CMTO is a person who is a hybrid between a marketing, IT and strategist personnel all bundled into one. This title is growing in popularity amongst Fortune 500 companies around the world. In fact, according to chiefmartec.com, 81% of companies now have a solidified CMTO role. Comparatively, this is a huge improvement than last year where there was only 71% of CMTOs available. It is predicted in 2014, there will be another 8% adding to this particular role in the next 24 months!

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Once Upon A Time in Content Marketing Land [INFOGRAPHIC]

By | May 8th, 2014 03.36 AM | View all posts in Infographic

Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole handful of others. The basis of content marketing is not for the thrill of getting cheap links for a measly amount of link juice, it’s way more than that. Content Marketing is for those who wish to create awareness for their brand, whether they’re doing it online or offline.

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Fact or Fiction? Email Marketing Has ROI of 4300%

By | Apr 22nd, 2014 10.47 AM | View all posts in Blog Email Marketing Infographic Infographic

Fact.

Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who’s to say it’s any different for e-mails?
In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray it as dead. Fact is: email marketing is very much alive and continues to deliver some of the highest ROIs. Then why, you might ask, do certain email campaigns fail? This is why:

email marketing infographic

– Email marketing has an ROI of 4300%
– Less than 4% of marketers rate their email marketing campaign as excellent
– 91% of consumers check their email at least once a day
– 56% of businesses say they plan to increase their use of email marketing in 2014
– 42% of marketers use email marketing services beyond email broadcasting
– This is up 12% from 2010
– 64% of decision-makers read their email via mobile devices
– 50%++ of smartphone users grab their smartphone immediately after waking up
– 70%++ mobile purchasing decision are influenced by promotional emails
– 1/3 of email recipients open emails based on subject line alone

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[Infographic] Website Ranking Factors that Really Matter

By | Mar 26th, 2014 07.29 AM | View all posts in Blog Infographic Search Engine Optimization

seo ranking factors that matter

There are total of 200+ ranking factors; a fact that we all know but how do each factor actually effect your website rankings? This infographic serves as a good starting point to gain more insights into what you could do to help improve your website’s organic ranking in Google and other search engines.

TECHNICAL SEO CORRELATION WITH SERP | ON-PAGE FACTORS MATTER

Length of URL: 0.16

Keyword in Title: 0.12

Existence of Description: 0.06

Existence of H2: 0.05

Site Speed: 0.04

Existence of H1: 0.03

Keyword in Domain Name: 0.03

Video Integration: 0.03

Keyword in Description: 0.02

Keyword in URL: 0.01

THINK RESPONSIVE | RESPONSIVE RANKS BETTER

Responsive Website will have the backlinks of your original website just like that

Google ranks sites optimized for mobile higher in mobile search

90% of smartphone searches results in a purchase or a visit to a business

67% of users claim they are more likely to purchase from a mobile-friendly website

Google Likes Repsonsive

61% of visitors will return to Google to find a site that is easily readable

CREATIVE CONTENT | GOOD CONTENT CAPTURES LINKS

Videos on landing pages increase conversion by 86%

77% of your audience read blogs

65% of your audience are visual learners

Post with videos attract 3 times more inbound links than plain text post

89% testimonial effectiveness rating as a content marketing tactic

SOCIAL SIGNALS | SOCIAL SIGNALS IMPROVE SERP

Social Signal Experiment: 6 websites, same niche.

The results:

100 Google+ followers: 14.63% ranking improvements

300 Google+ votes: 9.44% ranking improvements

70 Facebook share & 50 likes: 6.9% ranking improvements

50 Tweets: 2.88% ranking improvements

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Digital Marketing Trends 2014 [INFOGRAPHIC]

By | Jan 2nd, 2014 10.50 AM | View all posts in Infographic

The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014. Without a doubt, many predictions are said to come true.

Here’s our Digital Marketing Trends 2014 infographic breaking it down for you:

Digital Marketing Trends 2014

Following up on rumors and speculations (plus our predictions), we’ve combined our research into this infographic, breaking down into four sections:

  • Content Marketing – Content marketing has been around since 1895 and is still in practice today. Content marketing is not a new concept but it will continue to grow and be optimized. Many businesses are looking into content marketing to expand their brand’s services and credibility. In result, they often reach their target audience (via social media) and fulfill expected KPI (Key Performance Indicators) goals.
  • Advertising – Like content marketing, this concept is not new. However, it’s the type of advertising that is expected to be prominent in 2014. With the implementation of DMP or Data Management Platforms, advertisers can now target specific audience groups and individuals to ensure their ads will show only to them.
  • Big Data – The era of Big Data is upon us. Big data, as the name implies is the collection and storage of large collections of data which cannot be processed manually or one program. It’s impacts are still yet unknown.
  • Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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Declassifying Google’s Hummingbird Infographic [INFOGRAPHIC]

By | Oct 20th, 2013 09.38 AM | View all posts in Infographic

Google’s famous hummingbird algorithm officially rolled out this past September 27, 2013 which meant a whole of changes were coming to the SEO world. Many speculated if hummingbird was going to affect their rankings which have been in good standing even after the Penguin and Panda updates rolled out way back when. Many theories buzzed through SEO communities about its impacts but nobody could truly identify what hummingbird really did. Was it a just a cute name masking something big from Google? Maybe. Maybe not. It’s too early to pinpoint hummingbird’s real intention.

To non-SEO specialists (like you or me), the new algorithm makes searching a whole lot easier; results are pulled from websites and displayed on the front page in forms of interactive graphs, sliding image galleries or even showcasing music and videos. Life became simpler. Search queries although not exclusively keyword based, were showing results related to the search query regardless if it had the exact match keywords or not.

To better understand what this is or better known as Conversational Search/Query Search, here’s a breakdown of hummingbird in the form of cute birds in our very own Hummingbird infographic!

Declassifying Google's Hummingbird

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