Deciding on how to allocate your mobile marketing budget for 2016? Let’s take a look at some key statistics to help you decide.
Wondering how does 2015 look on the social-sphere? Here’s a run-through of the state of social media in Thailand based on an infographic by the DAAT (Digital Advertising Association of Thailand).
Social Media Subscribers in Thailand
Facebook is in the lead with 30 million subscribers, followed by YouTube at 26.2 million subscribers and twitter and Instagram at 4.5 million and 1.7 million respectively.
On the social front, research shows that 52% of Facebook users are male while 48% are female. There are also slightly more male users on YouTube at 50.8% and 49.2% female users. Instagram sees more female users at 65% female and 35% male.
Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.
Influencer marketing is a powerful marketing strategy; one that online marketers who take a more holistic view of brands and products recommend. In many cases, influence marketing is part of a larger content marketing strategy. Here below is an infographic for a quick 10 minutes understand of what exactly is influence marketing and the current landscape.
Did you know you can search Google using your voice? For some it might be something new but for some its old news. This function was introduced back in June 2011 and only is supported in Google Chrome. Here’s a quick video on how to use the function.
Google’s Mobile Voice Study (Northstar Research) recently conducted a survey amongst 1,400 Americans across all age groups through an infographic which clearly shows who uses the voice function where and how they use it exactly.
2014 marks the year where the Web officially turns 25 years old. To be more exact, August 19 is the day that inventor of the World Wide Web Tim Berners-Lee released the code of the WWW to the public. We decided to draw up an infographic showing you 21 interest facts about the internet that most people don’t know about.
(Image Cr: madglory.com)
Before we begin, let’s take a closer look at each individual term means and what it means.
SEO – Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. – Wikipedia
Holistic – Relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts. – Webosis
As online marketing becomes more and more customer-oriented and customer-centric, businesses need to revise their online marketing strategies. Not only consumers, but even search engines like Google are turning their algorithm to cater to high quality content and more focused attention on social signals.
To understand the Holistic SEO better, we first need to take a look at what traditional or ‘old’ seo is and how it works.
Image Credit: travelblat.com
Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might want to keep in mind before launching any campaign.
With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement.
Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015.