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[Infographic] The State of Mobile Marketing 2016

By | Nov 10th, 2015 04.59 AM | View all posts in Digital Marketing Infographic

Deciding on how to allocate your mobile marketing budget for 2016? Let’s take a look at some key statistics to help you decide.

mobile marketing

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[Infographic] Online Marketing Thailand: The State of Social Media

Wondering how does 2015 look on the social-sphere? Here’s a run-through of the state of social media in Thailand based on an infographic by the DAAT (Digital Advertising Association of Thailand).

Social Media Subscribers in Thailand

social media subscribers thailand

Facebook is in the lead with 30 million subscribers, followed by YouTube at 26.2 million subscribers and twitter and Instagram at 4.5 million and 1.7 million respectively.

Thailand Demographics
On the social front, research shows that 52% of Facebook users are male while 48% are female. There are also slightly more male users on YouTube at 50.8% and 49.2% female users. Instagram sees more female users at 65% female and 35% male.

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[Infographic] 2015 Digital Marketing Trends – What Opportunities Lie Ahead

By | Dec 9th, 2014 07.51 AM | View all posts in Digital Advertising Infographic Tips & Tricks

Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.

Digital Marketing Trends 2015

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[Infographic] Influencer Marketing 2015

By | Nov 3rd, 2014 10.00 AM | View all posts in Content Marketing Digital Marketing Infographic

Influencer marketing is a powerful marketing strategy; one that online marketers who take a more holistic view of brands and products recommend. In many cases, influence marketing is part of a larger content marketing strategy. Here below is an infographic for a quick 10 minutes understand of what exactly is influence marketing and the current landscape.

influencer marketing infographic header

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Google Voice Search Users and How They Use it

By | Oct 29th, 2014 11.12 AM | View all posts in Blog Infographic Tips & Tricks

Did you know you can search Google using your voice? For some it might be something new but for some its old news. This function was introduced back in June 2011 and only is supported in Google Chrome. Here’s a quick video on how to use the function.

Google’s Mobile Voice Study (Northstar Research) recently conducted a survey amongst 1,400 Americans across all age groups through an infographic which clearly shows who uses the voice function where and how they use it exactly.

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21 Interesting Facts About the Internet

By | Oct 24th, 2014 02.42 AM | View all posts in Blog Friday Fun Infographic

interesting facts about the internet

2014 marks the year where the Web officially turns 25 years old. To be more exact, August 19 is the day that inventor of the World Wide Web Tim Berners-Lee released the code of the WWW to the public. We decided to draw up an infographic showing you 21 interest facts about the internet that most people don’t know about.

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Why Using a Holistic SEO Approach is Key in 2015

By | Oct 22nd, 2014 03.31 AM | View all posts in Blog Infographic

out with the old(Image Cr: madglory.com)

Before we begin, let’s take a closer look at each individual term means and what it means.

SEO – Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. – Wikipedia

Holistic – Relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts. – Webosis

As online marketing becomes more and more customer-oriented and customer-centric, businesses need to revise their online marketing strategies. Not only consumers, but even search engines like Google are turning their algorithm to cater to high quality content and more focused attention on social signals.

To understand the Holistic SEO better, we first need to take a look at what traditional or ‘old’ seo is and how it works.

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Online Travel Marketing Statistics 2014

By | Aug 21st, 2014 03.45 AM | View all posts in Blog Infographic Marketing

Travel Marketing Statistics 2014

Image Credit: travelblat.com

Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might want to keep in mind before launching any campaign. 

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Video Marketing Statistics & Trends 2015

By | Jul 31st, 2014 03.36 AM | View all posts in Blog Digital Marketing Infographic

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement.

Video Marketing Trends 2015

Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015.

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8 Must-Haves for Every E-Commerce Website

By | Jun 24th, 2014 08.05 AM | View all posts in Digital Marketing Infographic Tips & Tricks Videos

There’s a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they?

#1 Faster Load Time
40% of average online shoppers will exit your page if it takes more than 3 seconds to load.

e-commerce - Faster Load Time

#2 Instill Trust
The first thing buyers wonder when going to a site where they are able to make a purchase is: “Is This Site Safe?”

e-commerce - instill trust

#3 Hi-res Images
Use of hi-res Images has been shown to increase sales conversions by as much as 9%.

e-commerce - hi-res images

#4 1-click Purchase
1-click purchasing can help you capture those buyers who crave instant gratification.

ecommerce - 1-click purchase

#5 Shipping Options
One of the top reasons shoppers abandon carts is because of the cost of shipping. 34% of online shoppers who abandoned their carts say the reason is: “Shipping costs were shared too late in the purchasing process.”

e-commerce - shipping options

#6 Nurture Abandoned Carts
It is possible to regain 71% of abandoned sales within 24 hours. Think: Social Media. Think: Email Marketing.

e-commerce - nurture abandoned carts

#7 Offer Guest Checkouts
There is a 45% increase in sales when consumers didn’t need to login or register to checkout.

e-commerce - offer guest checkouts

#8 A Big search Box
We’re in the age of SEARCH!

e-commerce - A Big Search Box

Or see the full video here:

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